HawkSoft vs Zywave:Which is more popular?
In September 2026, Zywave had more branded searches than HawkSoft among insurance agency software in United States. Zywave had about 12,100 branded searches, while HawkSoft had 1,940. Zywave made up 17.8% of all insurance agency software searches we track, and HawkSoft accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about insurance agency software, HawkSoft appeared in all five answers and Zywave in none.
Who do people search for more?
Zywave, about 6 searches for every 1 for HawkSoft
Who does AI mention more?
HawkSoft, mentioned in every answer we collected
Who does AI recommend more?
HawkSoft, the only one of the two named
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Top insurance agency software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HawkSoft appeared in all five answers. Zywave did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Applied Epic1st
EZLynx2nd- HawkSoft3rd
AMS3604th- QQCatalyst5th
NowCerts6th
Jenesis7th
AgencyBloc8th
AgencyZoom9th- Zywave–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EZLynx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Applied Epic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HawkSoft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AMS3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AgencyBloc4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NowCerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QQCatalyst3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jenesis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AgencyZoom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zywave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insurance agency software
5 answers
Asked ChatGPT
“Which insurance agency management system should I use in the US?”
Asked ChatGPT
“What are the best insurance agency management systems in the US?”
Asked ChatGPT
“What's the best insurance agency management system in the US for a small independent agency?”
Searched Google, AI Overview
“insurance agency management system”
Searched Google, AI Overview
“insurance agency software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is HawkSoft or Zywave more popular in search?
This chart shows how often people search Google for HawkSoft and Zywave by name. Each line represents a brand's share of searches for all ten insurance agency software we track, month by month, from searches in United States.
Share of searches by month for Zywave, HawkSoft. The figures are in the table below the chart.
View monthly share of searches table
| Month | AgencyZoom | AMS360 | Zywave | EZLynx | AgencyBloc | Applied Epic | NowCerts | QQCatalyst | HawkSoft | Jenesis |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 19.9% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.6% | 2.5% | 0.27% |
| Nov 2025 | 18.8% | 19.8% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.5% | 2.5% | 0.26% |
| Dec 2025 | 18.1% | 19.2% | 18.1% | 18.1% | 12.1% | 3.6% | 3.6% | 4.3% | 2.4% | 0.31% |
| Jan 2026 | 20.6% | 17.8% | 20.6% | 16.8% | 9.2% | 4% | 3.3% | 4% | 3.4% | 0.29% |
| Feb 2026 | 22.4% | 19.4% | 18.3% | 15% | 10% | 4.4% | 2.9% | 4.4% | 2.9% | 0.32% |
| Mar 2026 | 24.2% | 20.1% | 16.2% | 16.2% | 8.8% | 3.9% | 3.2% | 3.9% | 3.3% | 0.28% |
| Apr 2026 | 21.5% | 18.6% | 17.6% | 17.6% | 9.6% | 4.2% | 3.5% | 4.2% | 2.8% | 0.31% |
| May 2026 | 23% | 19.9% | 18.8% | 15.4% | 8.4% | 3.7% | 3% | 4.5% | 3% | 0.26% |
| Jun 2026 | 25.7% | 18.2% | 17.2% | 14.1% | 9.4% | 4.1% | 3.4% | 4.1% | 3.5% | 0.2% |
| Jul 2026 | 23.1% | 20% | 18.9% | 15.5% | 8.4% | 3.7% | 3.7% | 3.7% | 2.6% | 0.27% |
| Aug 2026 | 21.5% | 22.8% | 17.6% | 14.4% | 9.6% | 4.2% | 3.5% | 3.5% | 2.8% | 0.25% |
| Sep 2026 | 26.6% | 19.8% | 17.8% | 11.9% | 9.7% | 4.3% | 3.5% | 3.5% | 2.8% | 0.16% |
How has the HawkSoft and Zywave comparison changed over the last 12 months?
3 findings
- Zywave was ahead of HawkSoft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HawkSoft’s share of searches among insurance agency software in United States moved from 2.5% to 2.8%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Zywave’s share of searches among insurance agency software in United States moved from 18.8% to 17.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United States insurance agency software in September 2026?
1 change
Estimated monthly branded searches for Zywave in United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HawkSoft’s and Zywave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insurance agency software
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