AgencyZoom vs AMS360:Which is searched more in the United States?
In September 2026, AgencyZoom had more branded searches than AMS360 among insurance agency software in the United States. AgencyZoom had about 18,100 branded searches, while AMS360 had 13,500. AgencyZoom made up 26.6% of all insurance agency software searches we track, and AMS360 accounted for 19.8%.
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Is AgencyZoom or AMS360 more popular in search?
Compare the systems insurance agencies manage clients and policies in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AgencyZoom, AMS360. The figures are in the table below the chart.
View monthly share of searches table
| Month | AgencyZoom | AMS360 | Zywave | EZLynx | AgencyBloc | Applied Epic | NowCerts | QQCatalyst | HawkSoft | Jenesis |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 19.9% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.6% | 2.5% | 0.27% |
| Nov 2025 | 18.8% | 19.8% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.5% | 2.5% | 0.26% |
| Dec 2025 | 18.1% | 19.2% | 18.1% | 18.1% | 12.1% | 3.6% | 3.6% | 4.3% | 2.4% | 0.31% |
| Jan 2026 | 20.6% | 17.8% | 20.6% | 16.8% | 9.2% | 4% | 3.3% | 4% | 3.4% | 0.29% |
| Feb 2026 | 22.4% | 19.4% | 18.3% | 15% | 10% | 4.4% | 2.9% | 4.4% | 2.9% | 0.32% |
| Mar 2026 | 24.2% | 20.1% | 16.2% | 16.2% | 8.8% | 3.9% | 3.2% | 3.9% | 3.3% | 0.28% |
| Apr 2026 | 21.5% | 18.6% | 17.6% | 17.6% | 9.6% | 4.2% | 3.5% | 4.2% | 2.8% | 0.31% |
| May 2026 | 23% | 19.9% | 18.8% | 15.4% | 8.4% | 3.7% | 3% | 4.5% | 3% | 0.26% |
| Jun 2026 | 25.7% | 18.2% | 17.2% | 14.1% | 9.4% | 4.1% | 3.4% | 4.1% | 3.5% | 0.2% |
| Jul 2026 | 23.1% | 20% | 18.9% | 15.5% | 8.4% | 3.7% | 3.7% | 3.7% | 2.6% | 0.27% |
| Aug 2026 | 21.5% | 22.8% | 17.6% | 14.4% | 9.6% | 4.2% | 3.5% | 3.5% | 2.8% | 0.25% |
| Sep 2026 | 26.6% | 19.8% | 17.8% | 11.9% | 9.7% | 4.3% | 3.5% | 3.5% | 2.8% | 0.16% |
How has the AgencyZoom and AMS360 comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: AgencyZoom took it in January 2026, AMS360 took it in August 2026, AgencyZoom took it in September 2026.
- Across the 12 months ending September 2026, AgencyZoom’s share of searches among insurance agency software in the United States moved from 18.8% to 26.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, AMS360’s share of searches among insurance agency software in the United States moved from 19.9% to 19.8%, and its estimated monthly branded searches moved from 15.7K to 13.5K.
How did search popularity change for United States insurance agency software in September 2026?
2 changes
In September 2026, AgencyZoom overtook AMS360 to become the leader among insurance agency software in the United States, with 26.6% of the searches.
In September 2026, AMS360 lost share of searches among insurance agency software in the United States, from 22.8% to 19.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AgencyZoom’s and AMS360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AgencyZoom
1 branded search term
- agencyzoom
AMS360
2 branded search terms
- ams 360
- ams360
Other head-to-heads among insurance agency software
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