HawkSoft vs NowCerts:Which is more popular?
In September 2026, NowCerts had more branded searches than HawkSoft among insurance agency software in the United States. NowCerts had about 2,400 branded searches, while HawkSoft had 1,940. NowCerts made up 3.5% of all insurance agency software searches we track, and HawkSoft accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about insurance agency software, HawkSoft appeared in all five answers and NowCerts in three. HawkSoft was mentioned before NowCerts in every answer.
Who do people search for more?
NowCerts, about 24% more searches than HawkSoft
Who does AI mention more?
HawkSoft, mentioned in every answer we collected
Who does AI recommend more?
HawkSoft, named ahead of NowCerts in every answer
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Top insurance agency software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HawkSoft appeared in all five answers. NowCerts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HawkSoft was listed before NowCerts in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Applied Epic1st
EZLynx2nd- HawkSoft3rd
AMS3604th- QQCatalyst5th
- NowCerts6th
Jenesis7th
AgencyBloc8th
AgencyZoom9th
Zywave–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EZLynx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Applied Epic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HawkSoft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AMS3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AgencyBloc4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NowCerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QQCatalyst3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jenesis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AgencyZoom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zywave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insurance agency software
5 answers
Asked ChatGPT
“Which insurance agency management system should I use in the US?”
Asked ChatGPT
“What are the best insurance agency management systems in the US?”
Asked ChatGPT
“What's the best insurance agency management system in the US for a small independent agency?”
Searched Google, AI Overview
“insurance agency management system”
Searched Google, AI Overview
“insurance agency software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is HawkSoft or NowCerts more popular in search?
This chart shows how often people search Google for HawkSoft and NowCerts by name. Each line represents a brand's share of searches for all ten insurance agency software we track, month by month, from searches in United States.
Share of searches by month for NowCerts, HawkSoft. The figures are in the table below the chart.
View monthly share of searches table
| Month | AgencyZoom | AMS360 | Zywave | EZLynx | AgencyBloc | Applied Epic | NowCerts | QQCatalyst | HawkSoft | Jenesis |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 19.9% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.6% | 2.5% | 0.27% |
| Nov 2025 | 18.8% | 19.8% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.5% | 2.5% | 0.26% |
| Dec 2025 | 18.1% | 19.2% | 18.1% | 18.1% | 12.1% | 3.6% | 3.6% | 4.3% | 2.4% | 0.31% |
| Jan 2026 | 20.6% | 17.8% | 20.6% | 16.8% | 9.2% | 4% | 3.3% | 4% | 3.4% | 0.29% |
| Feb 2026 | 22.4% | 19.4% | 18.3% | 15% | 10% | 4.4% | 2.9% | 4.4% | 2.9% | 0.32% |
| Mar 2026 | 24.2% | 20.1% | 16.2% | 16.2% | 8.8% | 3.9% | 3.2% | 3.9% | 3.3% | 0.28% |
| Apr 2026 | 21.5% | 18.6% | 17.6% | 17.6% | 9.6% | 4.2% | 3.5% | 4.2% | 2.8% | 0.31% |
| May 2026 | 23% | 19.9% | 18.8% | 15.4% | 8.4% | 3.7% | 3% | 4.5% | 3% | 0.26% |
| Jun 2026 | 25.7% | 18.2% | 17.2% | 14.1% | 9.4% | 4.1% | 3.4% | 4.1% | 3.5% | 0.2% |
| Jul 2026 | 23.1% | 20% | 18.9% | 15.5% | 8.4% | 3.7% | 3.7% | 3.7% | 2.6% | 0.27% |
| Aug 2026 | 21.5% | 22.8% | 17.6% | 14.4% | 9.6% | 4.2% | 3.5% | 3.5% | 2.8% | 0.25% |
| Sep 2026 | 26.6% | 19.8% | 17.8% | 11.9% | 9.7% | 4.3% | 3.5% | 3.5% | 2.8% | 0.16% |
How has the HawkSoft and NowCerts comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: HawkSoft took it in January 2026, NowCerts took it in April 2026, HawkSoft took it in May 2026, NowCerts took it in July 2026.
- Across the 12 months ending September 2026, HawkSoft’s share of searches among insurance agency software in the United States moved from 2.5% to 2.8%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, NowCerts’ share of searches among insurance agency software in the United States moved from 3.7% to 3.5%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United States insurance agency software in September 2026?
1 change
Estimated monthly branded searches for NowCerts in the United States fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HawkSoft’s and NowCerts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insurance agency software
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