EZLynx vs HawkSoft:Which is more popular?
In September 2026, EZLynx had more branded searches than HawkSoft among insurance agency software in the United States. EZLynx had about 8,100 branded searches, while HawkSoft had 1,940. EZLynx made up 11.9% of all insurance agency software searches we track, and HawkSoft accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about insurance agency software, both EZLynx and HawkSoft appeared in all five answers. HawkSoft was mentioned before EZLynx in three out of five answers.
Who do people search for more?
EZLynx, about 4 searches for every 1 for HawkSoft
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
HawkSoft, named ahead of EZLynx in 3 of 5 answers
Follow EZLynx vs HawkSoft and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top insurance agency software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both EZLynx and HawkSoft showed up in all five answers. HawkSoft was listed before EZLynx in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Applied Epic1st- EZLynx2nd
- HawkSoft3rd
AMS3604th- QQCatalyst5th
NowCerts6th
Jenesis7th
AgencyBloc8th
AgencyZoom9th
Zywave–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EZLynx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Applied Epic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HawkSoft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AMS3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AgencyBloc4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NowCerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QQCatalyst3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jenesis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AgencyZoom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zywave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insurance agency software
5 answers
Asked ChatGPT
“Which insurance agency management system should I use in the US?”
Asked ChatGPT
“What are the best insurance agency management systems in the US?”
Asked ChatGPT
“What's the best insurance agency management system in the US for a small independent agency?”
Searched Google, AI Overview
“insurance agency management system”
Searched Google, AI Overview
“insurance agency software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is EZLynx or HawkSoft more popular in search?
This chart shows how often people search Google for EZLynx and HawkSoft by name. Each line represents a brand's share of searches for all ten insurance agency software we track, month by month, from searches in United States.
Share of searches by month for EZLynx, HawkSoft. The figures are in the table below the chart.
View monthly share of searches table
| Month | AgencyZoom | AMS360 | Zywave | EZLynx | AgencyBloc | Applied Epic | NowCerts | QQCatalyst | HawkSoft | Jenesis |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 19.9% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.6% | 2.5% | 0.27% |
| Nov 2025 | 18.8% | 19.8% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.5% | 2.5% | 0.26% |
| Dec 2025 | 18.1% | 19.2% | 18.1% | 18.1% | 12.1% | 3.6% | 3.6% | 4.3% | 2.4% | 0.31% |
| Jan 2026 | 20.6% | 17.8% | 20.6% | 16.8% | 9.2% | 4% | 3.3% | 4% | 3.4% | 0.29% |
| Feb 2026 | 22.4% | 19.4% | 18.3% | 15% | 10% | 4.4% | 2.9% | 4.4% | 2.9% | 0.32% |
| Mar 2026 | 24.2% | 20.1% | 16.2% | 16.2% | 8.8% | 3.9% | 3.2% | 3.9% | 3.3% | 0.28% |
| Apr 2026 | 21.5% | 18.6% | 17.6% | 17.6% | 9.6% | 4.2% | 3.5% | 4.2% | 2.8% | 0.31% |
| May 2026 | 23% | 19.9% | 18.8% | 15.4% | 8.4% | 3.7% | 3% | 4.5% | 3% | 0.26% |
| Jun 2026 | 25.7% | 18.2% | 17.2% | 14.1% | 9.4% | 4.1% | 3.4% | 4.1% | 3.5% | 0.2% |
| Jul 2026 | 23.1% | 20% | 18.9% | 15.5% | 8.4% | 3.7% | 3.7% | 3.7% | 2.6% | 0.27% |
| Aug 2026 | 21.5% | 22.8% | 17.6% | 14.4% | 9.6% | 4.2% | 3.5% | 3.5% | 2.8% | 0.25% |
| Sep 2026 | 26.6% | 19.8% | 17.8% | 11.9% | 9.7% | 4.3% | 3.5% | 3.5% | 2.8% | 0.16% |
How has the EZLynx and HawkSoft comparison changed over the last 12 months?
3 findings
- EZLynx was ahead of HawkSoft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EZLynx’s share of searches among insurance agency software in the United States moved from 15.3% to 11.9%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, HawkSoft’s share of searches among insurance agency software in the United States moved from 2.5% to 2.8%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for United States insurance agency software in September 2026?
1 change
In September 2026, EZLynx lost share of searches among insurance agency software in the United States, from 14.4% to 11.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using EZLynx’s and HawkSoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insurance agency software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.