AMS360 vs HawkSoft:Which is more popular?
In September 2026, AMS360 had more branded searches than HawkSoft among insurance agency software in United States. AMS360 had about 13,500 branded searches, while HawkSoft had 1,940. AMS360 made up 19.8% of all insurance agency software searches we track, and HawkSoft accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about insurance agency software, HawkSoft appeared in all five answers and AMS360 in four. HawkSoft was mentioned before AMS360 in four out of five answers.
Who do people search for more?
AMS360, about 7 searches for every 1 for HawkSoft
Who does AI mention more?
HawkSoft, mentioned in every answer we collected
Who does AI recommend more?
HawkSoft, named ahead of AMS360 in 4 of 5 answers
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Top insurance agency software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HawkSoft appeared in all five answers. AMS360 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HawkSoft was listed before AMS360 in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Applied Epic1st
EZLynx2nd- HawkSoft3rd
- AMS3604th
- QQCatalyst5th
NowCerts6th
Jenesis7th
AgencyBloc8th
AgencyZoom9th
Zywave–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EZLynx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Applied Epic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HawkSoft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AMS3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AgencyBloc4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NowCerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QQCatalyst3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jenesis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AgencyZoom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zywave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insurance agency software
5 answers
Asked ChatGPT
“Which insurance agency management system should I use in the US?”
Asked ChatGPT
“What are the best insurance agency management systems in the US?”
Asked ChatGPT
“What's the best insurance agency management system in the US for a small independent agency?”
Searched Google, AI Overview
“insurance agency management system”
Searched Google, AI Overview
“insurance agency software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is AMS360 or HawkSoft more popular in search?
This chart shows how often people search Google for AMS360 and HawkSoft by name. Each line represents a brand's share of searches for all ten insurance agency software we track, month by month, from searches in United States.
Share of searches by month for AMS360, HawkSoft. The figures are in the table below the chart.
View monthly share of searches table
| Month | AgencyZoom | AMS360 | Zywave | EZLynx | AgencyBloc | Applied Epic | NowCerts | QQCatalyst | HawkSoft | Jenesis |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 19.9% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.6% | 2.5% | 0.27% |
| Nov 2025 | 18.8% | 19.8% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.5% | 2.5% | 0.26% |
| Dec 2025 | 18.1% | 19.2% | 18.1% | 18.1% | 12.1% | 3.6% | 3.6% | 4.3% | 2.4% | 0.31% |
| Jan 2026 | 20.6% | 17.8% | 20.6% | 16.8% | 9.2% | 4% | 3.3% | 4% | 3.4% | 0.29% |
| Feb 2026 | 22.4% | 19.4% | 18.3% | 15% | 10% | 4.4% | 2.9% | 4.4% | 2.9% | 0.32% |
| Mar 2026 | 24.2% | 20.1% | 16.2% | 16.2% | 8.8% | 3.9% | 3.2% | 3.9% | 3.3% | 0.28% |
| Apr 2026 | 21.5% | 18.6% | 17.6% | 17.6% | 9.6% | 4.2% | 3.5% | 4.2% | 2.8% | 0.31% |
| May 2026 | 23% | 19.9% | 18.8% | 15.4% | 8.4% | 3.7% | 3% | 4.5% | 3% | 0.26% |
| Jun 2026 | 25.7% | 18.2% | 17.2% | 14.1% | 9.4% | 4.1% | 3.4% | 4.1% | 3.5% | 0.2% |
| Jul 2026 | 23.1% | 20% | 18.9% | 15.5% | 8.4% | 3.7% | 3.7% | 3.7% | 2.6% | 0.27% |
| Aug 2026 | 21.5% | 22.8% | 17.6% | 14.4% | 9.6% | 4.2% | 3.5% | 3.5% | 2.8% | 0.25% |
| Sep 2026 | 26.6% | 19.8% | 17.8% | 11.9% | 9.7% | 4.3% | 3.5% | 3.5% | 2.8% | 0.16% |
How has the AMS360 and HawkSoft comparison changed over the last 12 months?
3 findings
- AMS360 was ahead of HawkSoft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AMS360’s share of searches among insurance agency software in United States moved from 19.9% to 19.8%, and its estimated monthly branded searches moved from 15.7K to 13.5K.
- Across the 12 months ending September 2026, HawkSoft’s share of searches among insurance agency software in United States moved from 2.5% to 2.8%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for United States insurance agency software in September 2026?
2 changes
In September 2026, AgencyZoom overtook AMS360 to become the leader among insurance agency software in United States, with 26.6% of the searches.
In September 2026, AMS360 lost share of searches among insurance agency software in United States, from 22.8% to 19.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using AMS360’s and HawkSoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insurance agency software
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