How popular isFinish?
In September 2026, people searched for Finish by name about 7,000 times in the United States, a 10.3% decrease from the previous year. These searches made up 6.4% of all United States dishwasher tablet brand searches, placing Finish fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about dishwasher tablet brands, Finish appeared in all answers and was the second most recommended of the eight.
Finish is the fourth most searched of 8 competitors and the second most recommended in AI answers.
BluelandShare of searches 37%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Branch BasicsShare of searches 37%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
CascadeShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FinishShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Lemi ShineShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Follow Finish and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dishwasher tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Finish appeared in all five answers. Finish is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cascade1st
- Finish2nd
- Blueland3rd
- Lemi Shine3rd
Seventh Generation5th- Branch Basics6th
Cleancult–
Dropps–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cascade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Finish5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blueland3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seventh Generation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Branch Basics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lemi Shine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cleancult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher tablet brands
5 answers
Asked ChatGPT
“Which dishwasher tablet brand should I buy in the US?”
Asked ChatGPT
“What are the best dishwasher tablet brands in the US?”
Asked ChatGPT
“What's the best dishwasher tablet brand in the US for everyday dishes?”
Searched Google, AI Overview
“best dishwasher tablets”
Searched Google, AI Overview
“dishwasher tablets for hard water”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Which dishwasher tablet brands compete with Finish?
Share of searches by month for Blueland, Branch Basics, Cascade, Finish, Lemi Shine, Cleancult. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blueland | Branch Basics | Cascade | Finish | Lemi Shine | Cleancult | Dropps | Seventh Generation |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 35.2% | 15.2% | 5.5% | 3.8% | 3.1% | 0.92% | 0.92% |
| Nov 2025 | 34.9% | 42.6% | 10.8% | 4.2% | 3.1% | 2.5% | 1.1% | 0.75% |
| Dec 2025 | 35.7% | 35.7% | 13.7% | 4.5% | 4.8% | 2.6% | 1.7% | 1.2% |
| Jan 2026 | 35.7% | 35.7% | 14.4% | 4.9% | 3.9% | 2.6% | 1.7% | 1.1% |
| Feb 2026 | 36.8% | 36.8% | 10.9% | 5.9% | 4% | 3.3% | 1.4% | 0.97% |
| Mar 2026 | 33.8% | 41.3% | 8.5% | 6.7% | 3.7% | 3.7% | 1.3% | 1.1% |
| Apr 2026 | 38.2% | 38.2% | 8.4% | 5.2% | 4.2% | 3.4% | 1.5% | 1% |
| May 2026 | 35.7% | 43.7% | 6.9% | 4.5% | 3.9% | 3.2% | 1.2% | 0.94% |
| Jun 2026 | 34.4% | 42% | 8.1% | 5.3% | 4.6% | 3.1% | 1.4% | 1.1% |
| Jul 2026 | 34% | 41.5% | 9.1% | 5.9% | 3.7% | 3.7% | 1.3% | 0.84% |
| Aug 2026 | 37.9% | 37.9% | 10.1% | 4.6% | 4.1% | 3.4% | 1% | 1% |
| Sep 2026 | 37% | 37% | 9.5% | 6.4% | 4.9% | 3.3% | 0.91% | 0.91% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 40.5K | -18.2% | -0.9 points | |
| 2, held 2nd | 37% | 40.5K | -18.2% | -0.9 points | |
| 3, held 3rd | 9.5% | 10.4K | -21.3% | -0.6 points | |
| 4, held 4th | 6.4% | 7K | +16.7% | +1.8 points | |
| 5, held 5th | 4.9% | 5.4K | 0% | +0.8 points | |
| 6, held 6th | 3.3% | 3.6K | -18.2% | -0.1 points | |
| 7, held 7th | 0.91% | 1K | -23.1% | -0.1 points | |
| 8, held 8th | 0.91% | 1K | -23.1% | -0.1 points |
1.
Blueland37%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
37%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.
Cascade9.5%
Held 3rd. 10.4K estimated branded searches, -21.3% vs prior month. Share -0.6 points.
4.
Finish6.4%
Held 4th. 7K estimated branded searches, +16.7% vs prior month. Share +1.8 points.
4.9%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.3%
Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
7.
Dropps0.91%
Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
0.91%
Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
Dropps and Seventh Generation sell other things too, so only their searches that name this product count here, like “dropps dishwasher pods”.
Compare popularity between Finish and its closest rivals
Every comparison with Finish
7 comparisons
How has branded search demand for Finish changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Finish in the United States fell from 7.8K to 7K.
- Across the 12 months ending September 2026, Finish’s share of searches among dishwasher tablet brands in the United States increased from 5.5% to 6.4%.
- Across the 12 months ending September 2026, Finish’s share of searches among dishwasher tablet brands in the United States peaked at 6.7% in March 2026 and was lowest at 4.2% in November 2025.
How did search popularity change for United States dishwasher tablet brands in September 2026?
6 changes
In September 2026, Finish gained share of searches among dishwasher tablet brands in the United States, from 4.6% to 6.4%.
In September 2026, Lemi Shine gained share of searches among dishwasher tablet brands in the United States, from 4.1% to 4.9%.
In September 2026, Blueland lost share of searches among dishwasher tablet brands in the United States, from 37.9% to 37%.
In September 2026, Branch Basics lost share of searches among dishwasher tablet brands in the United States, from 37.9% to 37%.
In September 2026, Cascade lost share of searches among dishwasher tablet brands in the United States, from 10.1% to 9.5%.
Estimated monthly branded searches for Dropps in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are Finish’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- finish dishwasher pods
- finish dishwasher tablets
Who owns Finish?
Finish is owned by 
Reckitt. Brandwave also tracks 
Enfamil, 
Gaviscon and 
Mucinex, owned by the same company, in the United States.
Do you work for Finish? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Finish your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.