Brandwave

Cascade vs Finish:Which is more popular?

In September 2026, Cascade had more branded searches than Finish among dishwasher tablet brands in the United States. Cascade had about 10,400 branded searches, while Finish had 7,000. Cascade made up 9.5% of all dishwasher tablet brand searches we track, and Finish accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about dishwasher tablet brands, both Cascade and Finish appeared in all five answers. Cascade was mentioned before Finish in four out of five answers.

Among dishwasher tablet brands in the United States in September 2026

Who do people search for more?

Cascade, about 48% more searches than Finish

Cascade 10.4K searchesFinish 7K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Cascade in 5 of 5Finish in 5 of 5

Who does AI recommend more?

Cascade, named ahead of Finish in 4 of 5 answers

Cascade first in 4Finish first in 1

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Top dishwasher tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Cascade and Finish showed up in all five answers. Cascade was listed before Finish in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cascade1st
  2. Finish2nd
  3. Blueland3rd
  4. Lemi Shine3rd
  5. Seventh Generation5th
  6. Branch Basics6th
  7. Cleancult–
  8. Dropps–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cascade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Finish5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blueland3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seventh Generation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Branch Basics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lemi Shine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cleancult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Cascade or Finish more popular in search?

This chart shows how often people search Google for Cascade and Finish by name. Each line represents a brand's share of searches for all eight dishwasher tablet brands we track, month by month, from searches in United States.

Cascade and Finish among dishwasher tablet brands in the United States, by month

Share of searches by month for Cascade, Finish. The figures are in the table below the chart.

View monthly share of searches table
MonthBluelandBranch BasicsCascadeFinishLemi ShineCleancultDroppsSeventh Generation
Oct 202535.2%35.2%15.2%5.5%3.8%3.1%0.92%0.92%
Nov 202534.9%42.6%10.8%4.2%3.1%2.5%1.1%0.75%
Dec 202535.7%35.7%13.7%4.5%4.8%2.6%1.7%1.2%
Jan 202635.7%35.7%14.4%4.9%3.9%2.6%1.7%1.1%
Feb 202636.8%36.8%10.9%5.9%4%3.3%1.4%0.97%
Mar 202633.8%41.3%8.5%6.7%3.7%3.7%1.3%1.1%
Apr 202638.2%38.2%8.4%5.2%4.2%3.4%1.5%1%
May 202635.7%43.7%6.9%4.5%3.9%3.2%1.2%0.94%
Jun 202634.4%42%8.1%5.3%4.6%3.1%1.4%1.1%
Jul 202634%41.5%9.1%5.9%3.7%3.7%1.3%0.84%
Aug 202637.9%37.9%10.1%4.6%4.1%3.4%1%1%
Sep 202637%37%9.5%6.4%4.9%3.3%0.91%0.91%

How has the Cascade and Finish comparison changed over the last 12 months?

3 findings

How did search popularity change for United States dishwasher tablet brands in September 2026?

2 changes
  1. In September 2026, Finish gained share of searches among dishwasher tablet brands in the United States, from 4.6% to 6.4%.

  2. In September 2026, Cascade lost share of searches among dishwasher tablet brands in the United States, from 10.1% to 9.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Cascade’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cascade

4 branded search terms

  • cascade dishwasher
  • cascade dishwasher powder
  • cascade dishwashing detergent
  • cascade pod

Finish

2 branded search terms

  • finish dishwasher pods
  • finish dishwasher tablets

How the Brand Demand Index is measured

Other head-to-heads among dishwasher tablet brands

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