Brandwave

How popular isCascade in search?

In September 2026, there were an estimated 10.4K branded searches for Cascade in United States which is down 51.5% over the last 12 months. Cascade holds 10.9% estimated Share of Search among United States dishwasher tablet brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Blueland42.6%
  2. Branch Basics42.6%
  3. Cascade10.9%
  4. Cleancult3.8%
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Which dishwasher tablet brands compete with Cascade?

Cascade against dishwasher tablet brands in United States, by month

Share of Search by month for Blueland, Branch Basics, Cascade, Cleancult. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandBranch BasicsCascadeCleancult
Oct 202539.7%39.7%17.1%3.5%
Nov 202538.4%46.9%11.9%2.8%
Dec 202540.7%40.7%15.6%3%
Jan 202640.4%40.4%16.3%2.9%
Feb 202641.9%41.9%12.4%3.7%
Mar 202638.7%47.3%9.8%4.2%
Apr 202643.3%43.3%9.5%3.8%
May 202639.9%48.8%7.7%3.5%
Jun 202639.3%48%9.3%3.5%
Jul 202638.5%47%10.3%4.2%
Aug 202642.5%42.5%11.3%3.8%
Sep 202642.6%42.6%10.9%3.8%

  1. 1.Blueland

    42.6%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  2. 2.Branch Basics

    42.6%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  3. 3.Cascade

    10.9%

    Held 3rd. 10.4K estimated branded searches, -21.3% vs prior month. Share -0.4 points.

  4. 4.Cleancult

    3.8%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Cascade and its closest rivals

Every comparison with Cascade

How has branded search demand for Cascade changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cascade in United States fell from 21.4K to 10.4K.
  • Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher tablet brands in United States decreased from 17.1% to 10.9%.
  • Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher tablet brands in United States peaked at 17.1% in October 2025 and was lowest at 7.7% in May 2026.

How did search popularity change for United States dishwasher tablet brands in September 2026?

  1. Estimated monthly branded searches for Cascade in United States fell 51.5% over 12 measured months, from 21.4K to 10.4K in September 2026.

  2. Estimated monthly branded searches for Blueland in United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  3. Estimated monthly branded searches for Branch Basics in United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Cleancult in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How is Cascade measured?

Brandwave collects information about searches that people make online using Cascade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • cascade dishwasher
  • cascade dishwasher powder
  • cascade dishwashing detergent
  • cascade pod

Do you work for Cascade? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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