Brandwave

Blueland vs Cascade:Which is searched more in United States?

In September 2026, Blueland had more branded searches than Cascade among dishwasher tablet brands in United States. Blueland was estimated to have 40.5K branded searches compared to Cascade’s 10.4K, and held a 42.6% Share of Search versus Cascade’s 10.9%.

Share of Search among dishwasher tablet brands in United States in September 2026Which is more popular in search, Blueland or Cascade?
Blueland42.6%40.5K searches
vs
Cascade10.9%10.4K searches

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Which is more popular in search, Blueland or Cascade?

Compare the dishwasher tablet brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blueland and Cascade among dishwasher tablet brands in United States, by month

Share of Search by month for Blueland, Cascade. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandBranch BasicsCascadeCleancult
Oct 202539.7%39.7%17.1%3.5%
Nov 202538.4%46.9%11.9%2.8%
Dec 202540.7%40.7%15.6%3%
Jan 202640.4%40.4%16.3%2.9%
Feb 202641.9%41.9%12.4%3.7%
Mar 202638.7%47.3%9.8%4.2%
Apr 202643.3%43.3%9.5%3.8%
May 202639.9%48.8%7.7%3.5%
Jun 202639.3%48%9.3%3.5%
Jul 202638.5%47%10.3%4.2%
Aug 202642.5%42.5%11.3%3.8%
Sep 202642.6%42.6%10.9%3.8%

How has the Blueland and Cascade comparison changed over the last 12 months?

How did search popularity change for United States dishwasher tablet brands in September 2026?

  1. Estimated monthly branded searches for Cascade in United States fell 51.5% over 12 measured months, from 21.4K to 10.4K in September 2026.

  2. Estimated monthly branded searches for Blueland in United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Other head-to-heads among dishwasher tablet brands

How each brand is measured

Brandwave collects information about searches that people make online using Blueland’s and Cascade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blueland

1 branded search term

  • blueland

Cascade

4 branded search terms

  • cascade dishwasher
  • cascade dishwasher powder
  • cascade dishwashing detergent
  • cascade pod

How the Brand Demand Index is measured

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