Brandwave

How popular isBlueland in search?

In September 2026, there were an estimated 40.5K branded searches for Blueland in United States which is down 18.2% over the last 12 months. Blueland holds 42.6% estimated Share of Search among United States dishwasher tablet brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. Blueland42.6%
  2. Branch Basics42.6%
  3. Cascade10.9%
  4. Cleancult3.8%
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Which dishwasher tablet brands compete with Blueland?

Blueland against dishwasher tablet brands in United States, by month

Share of Search by month for Blueland, Branch Basics, Cascade, Cleancult. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandBranch BasicsCascadeCleancult
Oct 202539.7%39.7%17.1%3.5%
Nov 202538.4%46.9%11.9%2.8%
Dec 202540.7%40.7%15.6%3%
Jan 202640.4%40.4%16.3%2.9%
Feb 202641.9%41.9%12.4%3.7%
Mar 202638.7%47.3%9.8%4.2%
Apr 202643.3%43.3%9.5%3.8%
May 202639.9%48.8%7.7%3.5%
Jun 202639.3%48%9.3%3.5%
Jul 202638.5%47%10.3%4.2%
Aug 202642.5%42.5%11.3%3.8%
Sep 202642.6%42.6%10.9%3.8%

  1. 1.Blueland

    42.6%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  2. 2.Branch Basics

    42.6%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  3. 3.Cascade

    10.9%

    Held 3rd. 10.4K estimated branded searches, -21.3% vs prior month. Share -0.4 points.

  4. 4.Cleancult

    3.8%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Blueland and its closest rivals

Every comparison with Blueland

How has branded search demand for Blueland changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blueland in United States fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dishwasher tablet brands in United States increased from 39.7% to 42.6%.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dishwasher tablet brands in United States peaked at 43.3% in April 2026 and was lowest at 38.4% in November 2025.

How did search popularity change for United States dishwasher tablet brands in September 2026?

  1. Estimated monthly branded searches for Cascade in United States fell 51.5% over 12 measured months, from 21.4K to 10.4K in September 2026.

  2. Estimated monthly branded searches for Blueland in United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  3. Estimated monthly branded searches for Branch Basics in United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Cleancult in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Where does Blueland compete?

Blueland is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dish soap brands2nd of 524.1%Show ranking
Dishwasher tablet brands1st of 442.6%Shown above

How is Blueland measured?

Brandwave collects information about searches that people make online using Blueland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blueland

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How the Brand Demand Index is measured

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