Brandwave

How popular isAudio-Technica?

In September 2026, people searched for Audio-Technica by name about 9,900 times in the United States, a 45.3% decrease from the previous year. These searches made up 0.35% of all United States headphone brand searches, placing Audio-Technica 14th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about headphone brands, Audio-Technica appeared in one of the five answers and was the eighth most recommended of the 15.

Search and AI answers in September 2026

Audio-Technica is the 14th most searched of 15 competitors and the eighth most recommended in AI answers.

  1. Apple AirPodsShare of searches 52.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. BeatsShare of searches 10.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. BoseShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. JBLShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  5. Audio-TechnicaShare of searches 0.35%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audio-Technica was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Audio-Technica is the eighth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Soundcore3rd
  4. Apple AirPods4th
  5. Sennheiser5th
  6. JLab6th
  7. Beats7th
  8. Audio-Technica8th
  9. JBL9th
  10. Skullcandy–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sennheiser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beats1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JLab1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Audio-Technica1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which headphone brands compete with Audio-Technica?

Audio-Technica against headphone brands in the United States, by month

Share of searches by month for Apple AirPods, Beats, Bose, JBL, Skullcandy, Sony, Shokz, Audio-Technica. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsBeatsBoseJBLSkullcandySonyShokzJLabRayconSoundcoreSennheiserJabraMarshallAudio-TechnicaBowers & Wilkins
Oct 202551.6%10.4%10%5.9%5.7%5.8%2.5%1.7%3.1%0.76%0.76%0.51%0.51%0.62%0.19%
Nov 202550.2%12.3%11.3%5.4%5.5%5.4%2.5%1.4%3%0.61%0.74%0.41%0.5%0.61%0.15%
Dec 202554.1%10.9%10.5%7%4.9%4.6%2.2%1.5%2.2%0.53%0.53%0.29%0.44%0.36%0.13%
Jan 202645.9%11.3%11%7.4%6.2%6.1%3.4%1.9%2.8%1%1%0.46%0.56%0.84%0.2%
Feb 202650.1%10.1%8.6%6.5%6.8%5.6%3%2%3%0.91%0.74%0.5%0.5%1.4%0.22%
Mar 202649.5%10%8.5%6.9%6.7%5.6%3.7%2%3%1.1%0.9%0.49%0.6%0.9%0.22%
Apr 202645.8%9.2%9.6%7.3%7.6%6.3%4.1%2.3%4.1%1%0.83%0.55%0.55%0.45%0.25%
May 202645.8%9.2%9.6%7.8%7.6%6.3%4.1%2.3%3.4%1.2%0.83%0.55%0.55%0.55%0.3%
Jun 202646.7%9.4%9.8%6.5%6.3%6.4%5.1%2.3%2.8%1.5%0.69%0.57%0.57%0.85%0.38%
Jul 202646.6%9.4%9.7%6.5%7.7%6.4%4.2%2.3%2.8%1.3%0.69%0.46%0.56%0.84%0.46%
Aug 202650.7%8.3%8.7%6.6%6.9%5.7%4.6%2.1%2.5%1.1%0.75%0.5%0.5%0.75%0.34%
Sep 202652.7%10.6%10.5%6%5.8%4.8%3.2%1.7%1.7%0.95%0.52%0.43%0.43%0.35%0.23%

  1. 1.Apple AirPods

    52.7%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +2 points.

  2. 2.Beats

    10.6%

    Moved from 3rd to 2nd. 301K estimated branded searches, +49.8% vs prior month. Share +2.2 points.

  3. 3.Bose

    10.5%

    Moved from 2nd to 3rd. 300K estimated branded searches, +43.5% vs prior month. Share +1.9 points.

  4. 4.JBL

    6%

    Moved from 5th to 4th. 171K estimated branded searches, +6.9% vs prior month. Share -0.6 points.

  5. 5.Skullcandy

    5.8%

    Moved from 4th to 5th. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.Sony

    4.8%

    Held 6th. 137K estimated branded searches, 0% vs prior month. Share -0.9 points.

  7. 7.Shokz

    3.2%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.4 points.

  8. 8.JLab

    1.7%

    Moved from 9th to 8th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Raycon

    1.7%

    Moved from 8th to 9th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  10. 10.Soundcore

    0.95%

    Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Sennheiser

    0.52%

    Moved from 12th to 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  12. 12.Jabra

    0.43%

    Moved from 13th to 12th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Marshall

    0.43%

    Moved from 14th to 13th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  14. 14.Audio-Technica

    0.35%

    Moved from 11th to 14th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.4 points.

  15. 15.Bowers & Wilkins

    0.23%

    Held 15th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Audio-Technica and its closest rivals

Every comparison with Audio-Technica

14 comparisons

How has branded search demand for Audio-Technica changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Audio-Technica in the United States fell from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among headphone brands in the United States peaked at 1.4% in February 2026 and was lowest at 0.35% in September 2026.
  • Across the 12 months ending September 2026, Audio-Technica fell from 12th to 14th among headphone brands in the United States.

How did search popularity change for United States headphone brands in September 2026?

6 changes

  1. In September 2026, Beats overtook Bose to rank 2nd among headphone brands in the United States, with 10.6% of the searches.

  2. In September 2026, Apple AirPods gained share of searches among headphone brands in the United States, from 50.7% to 52.7%.

  3. In September 2026, Bose gained share of searches among headphone brands in the United States, from 8.7% to 10.5%.

  4. In September 2026, Shokz lost share of searches among headphone brands in the United States, from 4.6% to 3.2%.

  5. In September 2026, Skullcandy lost share of searches among headphone brands in the United States, from 6.9% to 5.8%.

  6. In September 2026, Sony lost share of searches among headphone brands in the United States, from 5.7% to 4.8%.

How are Audio-Technica’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • audio technica headphones

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