Audio-Technica vs Sennheiser:Which is more popular?
In September 2026, Sennheiser had more branded searches than Audio-Technica among headphone brands in the United States. Sennheiser had about 14,800 branded searches, while Audio-Technica had 9,900. Sennheiser made up 0.52% of all headphone brand searches we track, and Audio-Technica accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about headphone brands, Sennheiser appeared in two of the five answers and Audio-Technica in one. Sennheiser was mentioned before Audio-Technica in every answer that named either.
Who do people search for more?
Sennheiser, about 49% more searches than Audio-Technica
Who does AI mention more?
Sennheiser, mentioned in 2 of 5 answers, Audio-Technica in 1
Who does AI recommend more?
Sennheiser, named ahead of Audio-Technica in 2 of 2 answers
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Top headphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sennheiser was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Audio-Technica was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sennheiser was listed before Audio-Technica in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sony1st
Bose2nd
Soundcore3rd
Apple AirPods4th- Sennheiser5th
JLab6th
Beats7th
Audio-Technica8th
JBL9th
Skullcandy–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sennheiser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beats1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JLab1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Audio-Technica1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about headphone brands
5 answers
Asked ChatGPT
“Which headphones should I buy?”
Asked ChatGPT
“What are the best headphone brands?”
Asked ChatGPT
“What are the best wireless earbuds?”
Searched Google, AI Overview
“headphones”
Searched Google, AI Overview
“wireless earbuds”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Audio-Technica or Sennheiser more popular in search?
This chart shows how often people search Google for Audio-Technica and Sennheiser by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from searches in United States.
Share of searches by month for Sennheiser, Audio-Technica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | Beats | Bose | JBL | Skullcandy | Sony | Shokz | JLab | Raycon | Soundcore | Sennheiser | Jabra | Marshall | Audio-Technica | Bowers & Wilkins |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 10.4% | 10% | 5.9% | 5.7% | 5.8% | 2.5% | 1.7% | 3.1% | 0.76% | 0.76% | 0.51% | 0.51% | 0.62% | 0.19% |
| Nov 2025 | 50.2% | 12.3% | 11.3% | 5.4% | 5.5% | 5.4% | 2.5% | 1.4% | 3% | 0.61% | 0.74% | 0.41% | 0.5% | 0.61% | 0.15% |
| Dec 2025 | 54.1% | 10.9% | 10.5% | 7% | 4.9% | 4.6% | 2.2% | 1.5% | 2.2% | 0.53% | 0.53% | 0.29% | 0.44% | 0.36% | 0.13% |
| Jan 2026 | 45.9% | 11.3% | 11% | 7.4% | 6.2% | 6.1% | 3.4% | 1.9% | 2.8% | 1% | 1% | 0.46% | 0.56% | 0.84% | 0.2% |
| Feb 2026 | 50.1% | 10.1% | 8.6% | 6.5% | 6.8% | 5.6% | 3% | 2% | 3% | 0.91% | 0.74% | 0.5% | 0.5% | 1.4% | 0.22% |
| Mar 2026 | 49.5% | 10% | 8.5% | 6.9% | 6.7% | 5.6% | 3.7% | 2% | 3% | 1.1% | 0.9% | 0.49% | 0.6% | 0.9% | 0.22% |
| Apr 2026 | 45.8% | 9.2% | 9.6% | 7.3% | 7.6% | 6.3% | 4.1% | 2.3% | 4.1% | 1% | 0.83% | 0.55% | 0.55% | 0.45% | 0.25% |
| May 2026 | 45.8% | 9.2% | 9.6% | 7.8% | 7.6% | 6.3% | 4.1% | 2.3% | 3.4% | 1.2% | 0.83% | 0.55% | 0.55% | 0.55% | 0.3% |
| Jun 2026 | 46.7% | 9.4% | 9.8% | 6.5% | 6.3% | 6.4% | 5.1% | 2.3% | 2.8% | 1.5% | 0.69% | 0.57% | 0.57% | 0.85% | 0.38% |
| Jul 2026 | 46.6% | 9.4% | 9.7% | 6.5% | 7.7% | 6.4% | 4.2% | 2.3% | 2.8% | 1.3% | 0.69% | 0.46% | 0.56% | 0.84% | 0.46% |
| Aug 2026 | 50.7% | 8.3% | 8.7% | 6.6% | 6.9% | 5.7% | 4.6% | 2.1% | 2.5% | 1.1% | 0.75% | 0.5% | 0.5% | 0.75% | 0.34% |
| Sep 2026 | 52.7% | 10.6% | 10.5% | 6% | 5.8% | 4.8% | 3.2% | 1.7% | 1.7% | 0.95% | 0.52% | 0.43% | 0.43% | 0.35% | 0.23% |
How has the Audio-Technica and Sennheiser comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Audio-Technica took it in February 2026, Sennheiser took it in April 2026, Audio-Technica took it in June 2026, Sennheiser took it in September 2026.
- Across the 12 months ending September 2026, Audio-Technica’s share of searches among headphone brands in the United States moved from 0.62% to 0.35%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 12 months ending September 2026, Sennheiser’s share of searches among headphone brands in the United States moved from 0.76% to 0.52%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for United States headphone brands in September 2026?
2 changes
In September 2026, Sennheiser rose from 12th to 11th among headphone brands in the United States.
In September 2026, Audio-Technica fell from 11th to 14th among headphone brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Audio-Technica’s and Sennheiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
1 branded search term
- audio technica headphones
Sennheiser
1 branded search term
- sennheiser headphones
Other head-to-heads among headphone brands
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