How popular isRaycon?
In September 2026, people searched for Raycon by name about 49,500 times in the United States, a 45.3% decrease from the previous year. These searches made up 1.7% of all United States headphone brand searches, placing Raycon ninth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about headphone brands, Raycon did not appear in any of the answers.
Raycon is the ninth most searched of 15 competitors and not listed in any AI answer.
Apple AirPodsShare of searches 52.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
BeatsShare of searches 10.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
BoseShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
JBLShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
RayconShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top headphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Raycon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Soundcore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sennheiser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Beats1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JLab1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Audio-Technica1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Raycon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about headphone brands
5 answers
Asked ChatGPT
“Which headphones should I buy?”
Asked ChatGPT
“What are the best headphone brands?”
Asked ChatGPT
“What are the best wireless earbuds?”
Searched Google, AI Overview
“headphones”
Searched Google, AI Overview
“wireless earbuds”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which headphone brands compete with Raycon?
Share of searches by month for Apple AirPods, Beats, Bose, JBL, Skullcandy, Sony, Shokz, Raycon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | Beats | Bose | JBL | Skullcandy | Sony | Shokz | JLab | Raycon | Soundcore | Sennheiser | Jabra | Marshall | Audio-Technica | Bowers & Wilkins |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 10.4% | 10% | 5.9% | 5.7% | 5.8% | 2.5% | 1.7% | 3.1% | 0.76% | 0.76% | 0.51% | 0.51% | 0.62% | 0.19% |
| Nov 2025 | 50.2% | 12.3% | 11.3% | 5.4% | 5.5% | 5.4% | 2.5% | 1.4% | 3% | 0.61% | 0.74% | 0.41% | 0.5% | 0.61% | 0.15% |
| Dec 2025 | 54.1% | 10.9% | 10.5% | 7% | 4.9% | 4.6% | 2.2% | 1.5% | 2.2% | 0.53% | 0.53% | 0.29% | 0.44% | 0.36% | 0.13% |
| Jan 2026 | 45.9% | 11.3% | 11% | 7.4% | 6.2% | 6.1% | 3.4% | 1.9% | 2.8% | 1% | 1% | 0.46% | 0.56% | 0.84% | 0.2% |
| Feb 2026 | 50.1% | 10.1% | 8.6% | 6.5% | 6.8% | 5.6% | 3% | 2% | 3% | 0.91% | 0.74% | 0.5% | 0.5% | 1.4% | 0.22% |
| Mar 2026 | 49.5% | 10% | 8.5% | 6.9% | 6.7% | 5.6% | 3.7% | 2% | 3% | 1.1% | 0.9% | 0.49% | 0.6% | 0.9% | 0.22% |
| Apr 2026 | 45.8% | 9.2% | 9.6% | 7.3% | 7.6% | 6.3% | 4.1% | 2.3% | 4.1% | 1% | 0.83% | 0.55% | 0.55% | 0.45% | 0.25% |
| May 2026 | 45.8% | 9.2% | 9.6% | 7.8% | 7.6% | 6.3% | 4.1% | 2.3% | 3.4% | 1.2% | 0.83% | 0.55% | 0.55% | 0.55% | 0.3% |
| Jun 2026 | 46.7% | 9.4% | 9.8% | 6.5% | 6.3% | 6.4% | 5.1% | 2.3% | 2.8% | 1.5% | 0.69% | 0.57% | 0.57% | 0.85% | 0.38% |
| Jul 2026 | 46.6% | 9.4% | 9.7% | 6.5% | 7.7% | 6.4% | 4.2% | 2.3% | 2.8% | 1.3% | 0.69% | 0.46% | 0.56% | 0.84% | 0.46% |
| Aug 2026 | 50.7% | 8.3% | 8.7% | 6.6% | 6.9% | 5.7% | 4.6% | 2.1% | 2.5% | 1.1% | 0.75% | 0.5% | 0.5% | 0.75% | 0.34% |
| Sep 2026 | 52.7% | 10.6% | 10.5% | 6% | 5.8% | 4.8% | 3.2% | 1.7% | 1.7% | 0.95% | 0.52% | 0.43% | 0.43% | 0.35% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 1.5M | +23% | +2 points | |
| 2, moved from 3rd to 2nd | 10.6% | 301K | +49.8% | +2.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.5% | 300K | +43.5% | +1.9 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 6% | 171K | +6.9% | -0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.8% | 165K | 0% | -1.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.8% | 137K | 0% | -0.9 points | |
| 7, held 7th | 3.2% | 90.5K | -17.7% | -1.4 points | |
| 8, moved from 9th to 8th | 1.7% | 49.5K | 0% | -0.3 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.7% | 49.5K | -18.2% | -0.8 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.95% | 27.1K | 0% | -0.2 points | |
| 11, moved from 12th to 11th | 0.52% | 14.8K | -18.2% | -0.2 pointsmoved from 12th to 11th | |
| 12, moved from 13th to 12th | 0.43% | 12.1K | 0% | -0.1 pointsmoved from 13th to 12th | |
| 13, moved from 14th to 13th | 0.43% | 12.1K | 0% | -0.1 pointsmoved from 14th to 13th | |
| 14, moved from 11th to 14th | 0.35% | 9.9K | -45.3% | -0.4 pointsmoved from 11th to 14th | |
| 15, held 15th | 0.23% | 6.6K | -18.5% | -0.1 points |
52.7%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +2 points.
2.
Beats10.6%
Moved from 3rd to 2nd. 301K estimated branded searches, +49.8% vs prior month. Share +2.2 points.
3.
Bose10.5%
Moved from 2nd to 3rd. 300K estimated branded searches, +43.5% vs prior month. Share +1.9 points.
4.
JBL6%
Moved from 5th to 4th. 171K estimated branded searches, +6.9% vs prior month. Share -0.6 points.
5.8%
Moved from 4th to 5th. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.
6.
Sony4.8%
Held 6th. 137K estimated branded searches, 0% vs prior month. Share -0.9 points.
7.
Shokz3.2%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.4 points.
8.
JLab1.7%
Moved from 9th to 8th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.
Raycon1.7%
Moved from 8th to 9th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
10.
Soundcore0.95%
Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
11.
Sennheiser0.52%
Moved from 12th to 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
12.
Jabra0.43%
Moved from 13th to 12th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.
Marshall0.43%
Moved from 14th to 13th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.35%
Moved from 11th to 14th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.4 points.
0.23%
Held 15th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare popularity between Raycon and its closest rivals
Every comparison with Raycon
14 comparisons
How has branded search demand for Raycon changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Raycon in the United States fell from 90.5K to 49.5K.
- Across the 12 months ending September 2026, Raycon’s share of searches among headphone brands in the United States decreased from 3.1% to 1.7%.
- Across the 12 months ending September 2026, Raycon’s share of searches among headphone brands in the United States peaked at 4.1% in April 2026 and was lowest at 1.7% in September 2026.
- Across the 12 months ending September 2026, Raycon fell from 7th to 9th among headphone brands in the United States.
How did search popularity change for United States headphone brands in September 2026?
6 changes
In September 2026, Beats overtook Bose to rank 2nd among headphone brands in the United States, with 10.6% of the searches.
In September 2026, Apple AirPods gained share of searches among headphone brands in the United States, from 50.7% to 52.7%.
In September 2026, Bose gained share of searches among headphone brands in the United States, from 8.7% to 10.5%.
In September 2026, Shokz lost share of searches among headphone brands in the United States, from 4.6% to 3.2%.
In September 2026, Skullcandy lost share of searches among headphone brands in the United States, from 6.9% to 5.8%.
In September 2026, Sony lost share of searches among headphone brands in the United States, from 5.7% to 4.8%.
How are Raycon’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Raycon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- raycon
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