Brandwave

Audio-Technica vs Marshall:Which is more popular?

In September 2026, Marshall had more branded searches than Audio-Technica among headphone brands in the United States. Marshall had about 12,100 branded searches, while Audio-Technica had 9,900. Marshall made up 0.43% of all headphone brand searches we track, and Audio-Technica accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about headphone brands, Audio-Technica appeared in one of the five answers and Marshall in none.

Among headphone brands in the United States in September 2026

Who do people search for more?

Marshall, about 22% more searches than Audio-Technica

Marshall 12.1K searchesAudio-Technica 9.9K searches

Who does AI mention more?

Audio-Technica, mentioned in 1 of 5 answers, Marshall in 0

Audio-Technica in 1 of 5Marshall in 0 of 5

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audio-Technica was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marshall did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Soundcore3rd
  4. Apple AirPods4th
  5. Sennheiser5th
  6. JLab6th
  7. Beats7th
  8. Audio-Technica8th
  9. JBL9th
  10. +4 more
  11. Marshall–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sennheiser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beats1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JLab1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Audio-Technica1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Audio-Technica or Marshall more popular in search?

This chart shows how often people search Google for Audio-Technica and Marshall by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from searches in United States.

Audio-Technica and Marshall among headphone brands in the United States, by month

Share of searches by month for Marshall, Audio-Technica. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsBeatsBoseJBLSkullcandySonyShokzJLabRayconSoundcoreSennheiserJabraMarshallAudio-TechnicaBowers & Wilkins
Oct 202551.6%10.4%10%5.9%5.7%5.8%2.5%1.7%3.1%0.76%0.76%0.51%0.51%0.62%0.19%
Nov 202550.2%12.3%11.3%5.4%5.5%5.4%2.5%1.4%3%0.61%0.74%0.41%0.5%0.61%0.15%
Dec 202554.1%10.9%10.5%7%4.9%4.6%2.2%1.5%2.2%0.53%0.53%0.29%0.44%0.36%0.13%
Jan 202645.9%11.3%11%7.4%6.2%6.1%3.4%1.9%2.8%1%1%0.46%0.56%0.84%0.2%
Feb 202650.1%10.1%8.6%6.5%6.8%5.6%3%2%3%0.91%0.74%0.5%0.5%1.4%0.22%
Mar 202649.5%10%8.5%6.9%6.7%5.6%3.7%2%3%1.1%0.9%0.49%0.6%0.9%0.22%
Apr 202645.8%9.2%9.6%7.3%7.6%6.3%4.1%2.3%4.1%1%0.83%0.55%0.55%0.45%0.25%
May 202645.8%9.2%9.6%7.8%7.6%6.3%4.1%2.3%3.4%1.2%0.83%0.55%0.55%0.55%0.3%
Jun 202646.7%9.4%9.8%6.5%6.3%6.4%5.1%2.3%2.8%1.5%0.69%0.57%0.57%0.85%0.38%
Jul 202646.6%9.4%9.7%6.5%7.7%6.4%4.2%2.3%2.8%1.3%0.69%0.46%0.56%0.84%0.46%
Aug 202650.7%8.3%8.7%6.6%6.9%5.7%4.6%2.1%2.5%1.1%0.75%0.5%0.5%0.75%0.34%
Sep 202652.7%10.6%10.5%6%5.8%4.8%3.2%1.7%1.7%0.95%0.52%0.43%0.43%0.35%0.23%

How has the Audio-Technica and Marshall comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Marshall took it in December 2025, Audio-Technica took it in January 2026, Marshall took it in April 2026, Audio-Technica took it in June 2026, Marshall took it in September 2026.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among headphone brands in the United States moved from 0.62% to 0.35%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Marshall’s share of searches among headphone brands in the United States moved from 0.51% to 0.43%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for United States headphone brands in September 2026?

2 changes

  1. In September 2026, Marshall rose from 14th to 13th among headphone brands in the United States.

  2. In September 2026, Audio-Technica fell from 11th to 14th among headphone brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Audio-Technica’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audio-Technica

1 branded search term

  • audio technica headphones

Marshall

1 branded search term

  • marshall headphones

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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