How popular isAmazon Relay?
In September 2026, people searched for Amazon Relay by name about 301,000 times in the United States, about the same as the previous year. These searches made up 85.5% of all United States load board searches, placing Amazon Relay first out of seven boards. When we asked both ChatGPT and Google AI Overviews about load boards, Amazon Relay appeared in four of the five answers and was the fourth most recommended of the seven.
Amazon Relay is the most searched of 7 competitors and the fourth most recommended in AI answers.
Amazon RelayShare of searches 85.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
DAT OneShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
TruckstopShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Trucker PathShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
123LoadboardShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow Amazon Relay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top load boards in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Relay was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon Relay is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Relay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DAT One3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Truckstop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 123Loadboard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trucker Path2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Direct Freight1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Truck Smarter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about load boards
5 answers
Asked ChatGPT
“What's the best load board for owner operators?”
Asked ChatGPT
“Which load board is best for finding freight as a new trucking company?”
Asked ChatGPT
“Are there any good free load boards for truckers?”
Searched Google, AI Overview
“load board”
Searched Google, AI Overview
“free load boards”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which load boards compete with Amazon Relay?
Share of searches by month for Amazon Relay, DAT One, Truckstop, Trucker Path. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Relay | DAT One | Truckstop | Trucker Path | 123Loadboard | Truck Smarter | Direct Freight |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.8% | 9.5% | 4.1% | 2.7% | 1.5% | 0.78% | 0.64% |
| Nov 2025 | 82.2% | 9.6% | 3.4% | 2.2% | 1.2% | 0.79% | 0.66% |
| Dec 2025 | 81.9% | 9.4% | 3.4% | 2.7% | 1.2% | 0.65% | 0.65% |
| Jan 2026 | 81.8% | 9.5% | 3.4% | 2.7% | 1.2% | 0.65% | 0.79% |
| Feb 2026 | 79.3% | 11.3% | 4% | 2.6% | 1.4% | 0.77% | 0.61% |
| Mar 2026 | 78.6% | 11.3% | 4.3% | 3.2% | 1.2% | 0.77% | 0.61% |
| Apr 2026 | 78% | 11.1% | 4.9% | 3.1% | 1.4% | 0.76% | 0.76% |
| May 2026 | 80.6% | 9.4% | 4.4% | 3.2% | 1.2% | 0.62% | 0.52% |
| Jun 2026 | 83.9% | 8.1% | 3.8% | 2.3% | 1% | 0.53% | 0.45% |
| Jul 2026 | 84% | 8% | 3.5% | 2.3% | 1% | 0.67% | 0.53% |
| Aug 2026 | 83.6% | 8% | 3.5% | 2.8% | 1.2% | 0.53% | 0.44% |
| Sep 2026 | 85.5% | 6.8% | 3.3% | 2.3% | 1% | 0.54% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.5% | 301K | 0% | +1.9 points | |
| 2, held 2nd | 6.8% | 24.1K | -16% | -1.1 points | |
| 3, held 3rd | 3.3% | 11.7K | -6.4% | -0.1 points | |
| 4, held 4th | 2.3% | 8.1K | -18.2% | -0.4 points | |
| 5, held 5th | 1% | 3.6K | -18.2% | -0.2 points | |
| 6, held 6th | 0.54% | 1.9K | 0% | 0 points | |
| 7, held 7th | 0.45% | 1.6K | 0% | 0 points |
85.5%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
DAT One6.8%
Held 2nd. 24.1K estimated branded searches, -16% vs prior month. Share -1.1 points.
3.3%
Held 3rd. 11.7K estimated branded searches, -6.4% vs prior month. Share -0.1 points.
2.3%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
1%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.54%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.45%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Amazon Relay and its closest rivals
Every comparison with Amazon Relay
6 comparisons
How has branded search demand for Amazon Relay changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Relay in the United States held steady at 301K.
- Across the 12 months ending September 2026, Amazon Relay’s share of searches among load boards in the United States increased from 80.8% to 85.5%.
- Across the 12 months ending September 2026, Amazon Relay’s share of searches among load boards in the United States peaked at 85.5% in September 2026 and was lowest at 78% in April 2026.
How did search popularity change for United States load boards in September 2026?
6 changes
In September 2026, Amazon Relay gained share of searches among load boards in the United States, from 83.6% to 85.5%.
In September 2026, DAT One lost share of searches among load boards in the United States, from 8% to 6.8%.
Estimated monthly branded searches for Truck Smarter in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for 123Loadboard in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Direct Freight in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Truckstop in the United States fell 23.5% over 12 measured months, from 15.3K to 11.7K in September 2026.
How are Amazon Relay’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Amazon Relay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazon relay
Who owns Amazon Relay?
Amazon Relay is owned by Amazon. Brandwave also tracks Amazon, 
Amazon Pharmacy, 
Ring and 
Veeqo, owned by the same company, in the United States.
Do you work for Amazon Relay? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Amazon Relay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.