Brandwave

Amazon Relay vs Truck Smarter:Which is searched more in the United States?

In September 2026, Amazon Relay had more branded searches than Truck Smarter among load boards in the United States. Amazon Relay had about 301,000 branded searches, while Truck Smarter had 1,900. Amazon Relay made up 85.5% of all load board searches we track, and Truck Smarter accounted for 0.54%.

Share of searches among load boards in the United States in September 2026Is Amazon Relay or Truck Smarter more popular in search?
Amazon Relay85.5%301K searches
vs
Truck Smarter0.54%1.9K searches

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Is Amazon Relay or Truck Smarter more popular in search?

Compare the load boards US truckers and carriers use to find freight. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amazon Relay and Truck Smarter among load boards in the United States, by month

Share of searches by month for Amazon Relay, Truck Smarter. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon RelayDAT OneTruckstopTrucker Path123LoadboardTruck SmarterDirect Freight
Oct 202580.8%9.5%4.1%2.7%1.5%0.78%0.64%
Nov 202582.2%9.6%3.4%2.2%1.2%0.79%0.66%
Dec 202581.9%9.4%3.4%2.7%1.2%0.65%0.65%
Jan 202681.8%9.5%3.4%2.7%1.2%0.65%0.79%
Feb 202679.3%11.3%4%2.6%1.4%0.77%0.61%
Mar 202678.6%11.3%4.3%3.2%1.2%0.77%0.61%
Apr 202678%11.1%4.9%3.1%1.4%0.76%0.76%
May 202680.6%9.4%4.4%3.2%1.2%0.62%0.52%
Jun 202683.9%8.1%3.8%2.3%1%0.53%0.45%
Jul 202684%8%3.5%2.3%1%0.67%0.53%
Aug 202683.6%8%3.5%2.8%1.2%0.53%0.44%
Sep 202685.5%6.8%3.3%2.3%1%0.54%0.45%

How has the Amazon Relay and Truck Smarter comparison changed over the last 12 months?

3 findings

How did search popularity change for United States load boards in September 2026?

2 changes
  1. In September 2026, Amazon Relay gained share of searches among load boards in the United States, from 83.6% to 85.5%.

  2. Estimated monthly branded searches for Truck Smarter in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Relay’s and Truck Smarter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Relay

1 branded search term

  • amazon relay

Truck Smarter

1 branded search term

  • truck smarter

How the Brand Demand Index is measured

Other head-to-heads among load boards

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