Load boards in the United States:Which are most popular?
In September 2026, Amazon Relay was the most searched load board in the United States, accounting for 85.5% of all searches among the seven boards we track. When we checked with ChatGPT and Google AI Overviews, Amazon Relay was mentioned most often, in four of the five answers. DAT One was recommended most often, coming first in three out of four responses that gave a list.
Amazon RelayShare of searches 85.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
DAT OneShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
TruckstopShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Trucker PathShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
123LoadboardShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top load boards in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Amazon Relay was mentioned most often, in four of the five answers. DAT One was recommended most often, coming first in three out of four answers that gave a list. Truckstop was second, and 123Loadboard was third. Truck Smarter, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Relay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DAT One3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Truckstop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 123Loadboard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trucker Path2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Direct Freight1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Truck Smarter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about load boards
5 answers
Asked ChatGPT
“What's the best load board for owner operators?”
Asked ChatGPT
“Which load board is best for finding freight as a new trucking company?”
Asked ChatGPT
“Are there any good free load boards for truckers?”
Searched Google, AI Overview
“load board”
Searched Google, AI Overview
“free load boards”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which load boards do people search for most?
This chart shows how often people search Google for each load board by name. Each line represents a brand's share of searches for all seven load boards we track, month by month, from searches in United States.
Share of searches by month for Amazon Relay, DAT One, Truckstop, Trucker Path. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Relay | DAT One | Truckstop | Trucker Path | 123Loadboard | Truck Smarter | Direct Freight |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.8% | 9.5% | 4.1% | 2.7% | 1.5% | 0.78% | 0.64% |
| Nov 2025 | 82.2% | 9.6% | 3.4% | 2.2% | 1.2% | 0.79% | 0.66% |
| Dec 2025 | 81.9% | 9.4% | 3.4% | 2.7% | 1.2% | 0.65% | 0.65% |
| Jan 2026 | 81.8% | 9.5% | 3.4% | 2.7% | 1.2% | 0.65% | 0.79% |
| Feb 2026 | 79.3% | 11.3% | 4% | 2.6% | 1.4% | 0.77% | 0.61% |
| Mar 2026 | 78.6% | 11.3% | 4.3% | 3.2% | 1.2% | 0.77% | 0.61% |
| Apr 2026 | 78% | 11.1% | 4.9% | 3.1% | 1.4% | 0.76% | 0.76% |
| May 2026 | 80.6% | 9.4% | 4.4% | 3.2% | 1.2% | 0.62% | 0.52% |
| Jun 2026 | 83.9% | 8.1% | 3.8% | 2.3% | 1% | 0.53% | 0.45% |
| Jul 2026 | 84% | 8% | 3.5% | 2.3% | 1% | 0.67% | 0.53% |
| Aug 2026 | 83.6% | 8% | 3.5% | 2.8% | 1.2% | 0.53% | 0.44% |
| Sep 2026 | 85.5% | 6.8% | 3.3% | 2.3% | 1% | 0.54% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.5% | 301K | 0% | +1.9 points | |
| 2, held 2nd | 6.8% | 24.1K | -16% | -1.1 points | |
| 3, held 3rd | 3.3% | 11.7K | -6.4% | -0.1 points | |
| 4, held 4th | 2.3% | 8.1K | -18.2% | -0.4 points | |
| 5, held 5th | 1% | 3.6K | -18.2% | -0.2 points | |
| 6, held 6th | 0.54% | 1.9K | 0% | 0 points | |
| 7, held 7th | 0.45% | 1.6K | 0% | 0 points |
85.5%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
DAT One6.8%
Held 2nd. 24.1K estimated branded searches, -16% vs prior month. Share -1.1 points.
3.3%
Held 3rd. 11.7K estimated branded searches, -6.4% vs prior month. Share -0.1 points.
2.3%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
1%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.54%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.45%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among load boards in the United States?
7 brands
In September 2026, Amazon Relay was the most searched among load boards in the United States, with an estimated 301K branded searches, 85.5% of all searches for the seven we track. DAT One is in 2nd place, 78.7 percentage points behind at 6.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Amazon Relay | 80.8% → 85.5% | 85.5%Sep 2026 | 78%Apr 2026 | 1st |
| DAT One | 9.5% → 6.8% | 11.3%Mar 2026 | 6.8%Sep 2026 | 2nd |
| Truckstop | 4.1% → 3.3% | 4.9%Apr 2026 | 3.3%Sep 2026 | 3rd |
| Trucker Path | 2.7% → 2.3% | 3.2%May 2026 | 2.2%Nov 2025 | 4th |
| 123Loadboard | 1.5% → 1% | 1.5%Oct 2025 | 1%Jun 2026 | 5th |
| Truck Smarter | 0.78% → 0.54% | 0.79%Nov 2025 | 0.53%Aug 2026 | 6th |
| Direct Freight | 0.64% → 0.45% | 0.79%Jan 2026 | 0.44%Aug 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Amazon Relay’s share of searches among load boards in the United States increased from 80.8% to 85.5%.
- Across the 12 months ending September 2026, DAT One’s share of searches among load boards in the United States decreased from 9.5% to 6.8%.
- Across the 12 months ending September 2026, Truckstop’s share of searches among load boards in the United States decreased from 4.1% to 3.3%.
- Across the 12 months ending September 2026, Amazon Relay’s share of searches among load boards in the United States peaked at 85.5% in September 2026 and was lowest at 78% in April 2026.
- Across the 12 months ending September 2026, DAT One’s share of searches among load boards in the United States peaked at 11.3% in March 2026 and was lowest at 6.8% in September 2026.
- Across the 12 months ending September 2026, Truckstop’s share of searches among load boards in the United States peaked at 4.9% in April 2026 and was lowest at 3.3% in September 2026.
- Across the 12 months ending September 2026, Trucker Path’s share of searches among load boards in the United States peaked at 3.2% in May 2026 and was lowest at 2.2% in November 2025.
- Across the 12 months ending September 2026, Trucker Path, 123Loadboard, Truck Smarter and Direct Freight held steady: their share of searches among load boards in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States load boards in September 2026?
7 changes
In September 2026, Amazon Relay gained share of searches among load boards in the United States, from 83.6% to 85.5%.
In September 2026, DAT One lost share of searches among load boards in the United States, from 8% to 6.8%.
Estimated monthly branded searches for Truck Smarter in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for 123Loadboard in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Direct Freight in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Truckstop in the United States fell 23.5% over 12 measured months, from 15.3K to 11.7K in September 2026.
Estimated monthly branded searches for Trucker Path in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
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