Brandwave

DAT One vs Trucker Path:Which is more popular?

In September 2026, DAT One had more branded searches than Trucker Path among load boards in the United States. DAT One had about 24,100 branded searches, while Trucker Path had 8,100. DAT One made up 6.8% of all load board searches we track, and Trucker Path accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about load boards, DAT One appeared in three of the five answers and Trucker Path in two. DAT One was mentioned before Trucker Path in three out of four answers.

Among load boards in the United States in September 2026

Who do people search for more?

DAT One, about 3 searches for every 1 for Trucker Path

DAT One 24.1K searchesTrucker Path 8.1K searches

Who does AI mention more?

DAT One, mentioned in 3 of 5 answers, Trucker Path in 2

DAT One in 3 of 5Trucker Path in 2 of 5

Who does AI recommend more?

DAT One, named ahead of Trucker Path in 3 of 4 answers

DAT One first in 3Trucker Path first in 1

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Top load boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DAT One was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Trucker Path was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DAT One was listed before Trucker Path in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DAT One1st
  2. Truckstop2nd
  3. 123Loadboard3rd
  4. Amazon Relay4th
  5. Trucker Path5th
  6. Direct Freight6th
  7. Truck Smarter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Relay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DAT One3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truckstop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 123Loadboard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trucker Path2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Direct Freight1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truck Smarter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about load boards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is DAT One or Trucker Path more popular in search?

This chart shows how often people search Google for DAT One and Trucker Path by name. Each line represents a brand's share of searches for all seven load boards we track, month by month, from searches in United States.

DAT One and Trucker Path among load boards in the United States, by month

Share of searches by month for DAT One, Trucker Path. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon RelayDAT OneTruckstopTrucker Path123LoadboardTruck SmarterDirect Freight
Oct 202580.8%9.5%4.1%2.7%1.5%0.78%0.64%
Nov 202582.2%9.6%3.4%2.2%1.2%0.79%0.66%
Dec 202581.9%9.4%3.4%2.7%1.2%0.65%0.65%
Jan 202681.8%9.5%3.4%2.7%1.2%0.65%0.79%
Feb 202679.3%11.3%4%2.6%1.4%0.77%0.61%
Mar 202678.6%11.3%4.3%3.2%1.2%0.77%0.61%
Apr 202678%11.1%4.9%3.1%1.4%0.76%0.76%
May 202680.6%9.4%4.4%3.2%1.2%0.62%0.52%
Jun 202683.9%8.1%3.8%2.3%1%0.53%0.45%
Jul 202684%8%3.5%2.3%1%0.67%0.53%
Aug 202683.6%8%3.5%2.8%1.2%0.53%0.44%
Sep 202685.5%6.8%3.3%2.3%1%0.54%0.45%

How has the DAT One and Trucker Path comparison changed over the last 12 months?

3 findings
  • DAT One was ahead of Trucker Path in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DAT One’s share of searches among load boards in the United States moved from 9.5% to 6.8%, and its estimated monthly branded searches moved from 35.5K to 24.1K.
  • Across the 12 months ending September 2026, Trucker Path’s share of searches among load boards in the United States moved from 2.7% to 2.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for United States load boards in September 2026?

2 changes

  1. In September 2026, DAT One lost share of searches among load boards in the United States, from 8% to 6.8%.

  2. Estimated monthly branded searches for Trucker Path in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DAT One’s and Trucker Path’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DAT One

2 branded search terms

  • dat load board
  • dat trucking

Trucker Path

1 branded search term

  • trucker path

How the Brand Demand Index is measured

Other head-to-heads among load boards

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