Brandwave

How popular isAmazon?

In September 2026, people searched for Amazon by name about 151 million times in United States, about the same as the previous year. These searches made up 88.3% of all United States electronics retailer searches, placing Amazon first out of five retailers. When we asked both ChatGPT and Google AI Overviews about electronics retailers, Amazon appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Amazon is the most searched of 5 competitors and the second most recommended in AI answers.

  1. AmazonShare of searches 88.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Best BuyShare of searches 9.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Micro CenterShare of searches 1.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. NeweggShare of searches 0.39%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. B&H PhotoShare of searches 0.24%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top electronics retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Amazon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Amazon is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Best Buy1st
  2. Amazon2nd
  3. Micro Center3rd
  4. B&H Photo4th
  5. Newegg5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Best Buy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Micro Center2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newegg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • B&H Photo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electronics retailers

4 answers

  • Asked ChatGPT

    “Which electronics retailer should I shop at in the US?”

    1. 1Best Buy
    2. 2Amazon
    3. 3Micro Center

  • Asked ChatGPT

    “What are the best electronics retailers in the US?”

    1. 1Best Buy
    2. 2Micro Center
    3. 3B&H Photo
    4. 4Newegg
    5. 5Amazon

  • Asked ChatGPT

    “What's the best electronics retailer in the US for a new gadget?”

    1. 1Best Buy
    2. 2Amazon

  • Searched Google, AI Overview

    “electronics retailers”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “computer store”

    Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

    Which electronics retailers compete with Amazon?

    Amazon against electronics retailers in United States, by month

    Share of searches by month for Amazon, Best Buy. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAmazonBest BuyMicro CenterNeweggB&H Photo
    Oct 202588.4%9.7%1.3%0.39%0.2%
    Nov 202583.4%13.8%1.9%0.67%0.29%
    Dec 202586.1%11.6%1.6%0.47%0.23%
    Jan 202688%9.7%1.6%0.48%0.27%
    Feb 202688%9.7%1.6%0.48%0.27%
    Mar 202688.3%9.7%1.3%0.39%0.27%
    Apr 202690%8.1%1.3%0.33%0.24%
    May 202688.1%9.7%1.6%0.32%0.29%
    Jun 202688.1%9.7%1.6%0.39%0.23%
    Jul 202688.4%9.7%1.3%0.39%0.21%
    Aug 202688.1%9.7%1.6%0.39%0.23%
    Sep 202688.3%9.7%1.3%0.39%0.24%

    1. 1.Amazon

      88.3%

      Held 1st. 151M estimated branded searches, 0% vs prior month. Share +0.3 points.

    2. 2.Best Buy

      9.7%

      Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share 0 points.

    3. 3.Micro Center

      1.3%

      Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    4. 4.Newegg

      0.39%

      Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.B&H Photo

      0.24%

      Held 5th. 402K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Amazon and its closest rivals

    Every comparison with Amazon

    4 comparisons

    How has branded search demand for Amazon changed in United States over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon in United States held steady at 151M.
    • Across the 12 months ending September 2026, Amazon’s share of searches among electronics retailers in United States peaked at 90% in April 2026 and was lowest at 83.4% in November 2025.

    How did search popularity change for United States electronics retailers in September 2026?

    1 change

    1. Estimated monthly branded searches for B&H Photo in United States rose 19.5% over 12 measured months, from 337K to 402K in September 2026.

    How are Amazon’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Amazon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • amazon

    How the Brand Demand Index is measured

    Who owns Amazon?

    Amazon is owned by Amazon. Brandwave also tracks Amazon Pharmacy, Ring and Veeqo, owned by the same company, in United States.

    Do you work for Amazon? To request corrections or removal please contact us via our support page and we will be happy to assist.

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