Amazon vs B&H Photo:Which is more popular?
In September 2026, Amazon had more branded searches than B&H Photo among electronics retailers in the United States. Amazon had about 151 million branded searches, while B&H Photo had 402,000. Amazon made up 88.3% of all electronics retailer searches we track, and B&H Photo accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about electronics retailers, Amazon appeared in three of the four answers and B&H Photo in one. Amazon was mentioned before B&H Photo in two out of three answers.
Who do people search for more?
Amazon, about 376 searches for every 1 for B&H Photo
Who does AI mention more?
Amazon, mentioned in 3 of 4 answers, B&H Photo in 1
Who does AI recommend more?
Amazon, named ahead of B&H Photo in 2 of 3 answers
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Top electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Amazon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. B&H Photo was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Amazon was listed before B&H Photo in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Best Buy1st- Amazon2nd
Micro Center3rd
B&H Photo4th
Newegg5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Best Buy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Micro Center2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Newegg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- B&H Photo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electronics retailers
4 answers
Asked ChatGPT
“Which electronics retailer should I shop at in the US?”
Asked ChatGPT
“What are the best electronics retailers in the US?”
Asked ChatGPT
“What's the best electronics retailer in the US for a new gadget?”
Searched Google, AI Overview
“electronics retailers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“computer store”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Amazon or B&H Photo more popular in search?
This chart shows how often people search Google for Amazon and B&H Photo by name. Each line represents a brand's share of searches for all five electronics retailers we track, month by month, from searches in United States.
Share of searches by month for Amazon, B&H Photo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon | Best Buy | Micro Center | Newegg | B&H Photo |
|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 9.7% | 1.3% | 0.39% | 0.2% |
| Nov 2025 | 83.4% | 13.8% | 1.9% | 0.67% | 0.29% |
| Dec 2025 | 86.1% | 11.6% | 1.6% | 0.47% | 0.23% |
| Jan 2026 | 88% | 9.7% | 1.6% | 0.48% | 0.27% |
| Feb 2026 | 88% | 9.7% | 1.6% | 0.48% | 0.27% |
| Mar 2026 | 88.3% | 9.7% | 1.3% | 0.39% | 0.27% |
| Apr 2026 | 90% | 8.1% | 1.3% | 0.33% | 0.24% |
| May 2026 | 88.1% | 9.7% | 1.6% | 0.32% | 0.29% |
| Jun 2026 | 88.1% | 9.7% | 1.6% | 0.39% | 0.23% |
| Jul 2026 | 88.4% | 9.7% | 1.3% | 0.39% | 0.21% |
| Aug 2026 | 88.1% | 9.7% | 1.6% | 0.39% | 0.23% |
| Sep 2026 | 88.3% | 9.7% | 1.3% | 0.39% | 0.24% |
How has the Amazon and B&H Photo comparison changed over the last 12 months?
3 findings
- Amazon was ahead of B&H Photo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon’s share of searches among electronics retailers in the United States moved from 88.4% to 88.3%, and its estimated monthly branded searches held steady at 151M.
- Across the 12 months ending September 2026, B&H Photo’s share of searches among electronics retailers in the United States moved from 0.2% to 0.24%, and its estimated monthly branded searches moved from 337K to 402K.
How did search popularity change for United States electronics retailers in September 2026?
1 change
Estimated monthly branded searches for B&H Photo in the United States rose 19.5% over 12 measured months, from 337K to 402K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon’s and B&H Photo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electronics retailers
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