Brandwave

Amazon vs Micro Center:Which is more popular?

In September 2026, Amazon had more branded searches than Micro Center among electronics retailers in United States. Amazon had about 151 million branded searches, while Micro Center had 2.2 million. Amazon made up 88.3% of all electronics retailer searches we track, and Micro Center accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about electronics retailers, Amazon appeared in three of the four answers and Micro Center in two. Amazon was mentioned before Micro Center in two out of three answers.

Among electronics retailers in United States in September 2026

Who do people search for more?

Amazon, about 67 searches for every 1 for Micro Center

Amazon 151M searchesMicro Center 2.2M searches

Who does AI mention more?

Amazon, mentioned in 3 of 4 answers, Micro Center in 2

Amazon in 3 of 4Micro Center in 2 of 4

Who does AI recommend more?

Amazon, named ahead of Micro Center in 2 of 3 answers

Amazon first in 2Micro Center first in 1

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Top electronics retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Amazon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Micro Center was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Amazon was listed before Micro Center in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Best Buy1st
  2. Amazon2nd
  3. Micro Center3rd
  4. B&H Photo4th
  5. Newegg5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Best Buy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Micro Center2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newegg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • B&H Photo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electronics retailers

4 answers

  • Asked ChatGPT

    “Which electronics retailer should I shop at in the US?”

    1. 1Best Buy
    2. 2Amazon
    3. 3Micro Center

  • Asked ChatGPT

    “What are the best electronics retailers in the US?”

    1. 1Best Buy
    2. 2Micro Center
    3. 3B&H Photo
    4. 4Newegg
    5. 5Amazon

  • Asked ChatGPT

    “What's the best electronics retailer in the US for a new gadget?”

    1. 1Best Buy
    2. 2Amazon

  • Searched Google, AI Overview

    “electronics retailers”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “computer store”

    Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

    Is Amazon or Micro Center more popular in search?

    This chart shows how often people search Google for Amazon and Micro Center by name. Each line represents a brand's share of searches for all five electronics retailers we track, month by month, from searches in United States.

    Amazon and Micro Center among electronics retailers in United States, by month

    Share of searches by month for Amazon, Micro Center. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAmazonBest BuyMicro CenterNeweggB&H Photo
    Oct 202588.4%9.7%1.3%0.39%0.2%
    Nov 202583.4%13.8%1.9%0.67%0.29%
    Dec 202586.1%11.6%1.6%0.47%0.23%
    Jan 202688%9.7%1.6%0.48%0.27%
    Feb 202688%9.7%1.6%0.48%0.27%
    Mar 202688.3%9.7%1.3%0.39%0.27%
    Apr 202690%8.1%1.3%0.33%0.24%
    May 202688.1%9.7%1.6%0.32%0.29%
    Jun 202688.1%9.7%1.6%0.39%0.23%
    Jul 202688.4%9.7%1.3%0.39%0.21%
    Aug 202688.1%9.7%1.6%0.39%0.23%
    Sep 202688.3%9.7%1.3%0.39%0.24%

    How has the Amazon and Micro Center comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United States electronics retailers in September 2026?

    0 changes

    Neither Amazon nor Micro Center moved beyond provider rounding among electronics retailers in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Amazon’s and Micro Center’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Amazon

    1 branded search term

    • amazon

    Micro Center

    1 branded search term

    • micro center

    How the Brand Demand Index is measured

    Other head-to-heads among electronics retailers

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