Rightmove, Zoopla and OnTheMarket:Which are most popular?
In September 2026, Rightmove drew 84.4% of estimated branded searches across these three brands in the United Kingdom, ahead of Zoopla at 11.4%. When we checked with ChatGPT and Google AI Overviews, Zoopla showed up in every answer. Of all four brands we track in property portals, Rightmove was the most recommended, Zoopla was second and OnTheMarket was third.
All three are property portals in the United Kingdom. See all property portals
Rightmove
Zoopla
OnTheMarket
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Rightmove, Zoopla and OnTheMarket in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zoopla appeared every time. Of all four brands we track in property portals, Rightmove was the most recommended, Zoopla was second and OnTheMarket was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rightmove1st
- Zoopla2nd
- OnTheMarket3rd
OpenRent4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoopla5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rightmove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnTheMarket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OpenRent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about property portals
5 answers
Asked ChatGPT
“Which property portal should I use in the UK?”
Asked ChatGPT
“What are the best property portals in the UK?”
Asked ChatGPT
“What's the best property portal in the UK for buying a house?”
Searched Google, AI Overview
“houses for sale uk”
Searched Google, AI Overview
“homes for rent uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
How these brands compare month by month
Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.
- Rightmove
- Zoopla
- OnTheMarket
Share of searches by month for Rightmove, Zoopla, OnTheMarket. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rightmove | Zoopla | OnTheMarket |
|---|---|---|---|
| Oct 2025 | 82.3% | 13.6% | 4.1% |
| Nov 2025 | 85.1% | 11.5% | 3.4% |
| Dec 2025 | 83% | 13.6% | 3.3% |
| Jan 2026 | 82.4% | 13.6% | 4.1% |
| Feb 2026 | 82.3% | 13.6% | 4.1% |
| Mar 2026 | 84.5% | 11.4% | 4.2% |
| Apr 2026 | 81.6% | 13.5% | 4.9% |
| May 2026 | 81.6% | 13.5% | 4.9% |
| Jun 2026 | 82.3% | 13.6% | 4.1% |
| Jul 2026 | 82.3% | 13.6% | 4.1% |
| Aug 2026 | 82.3% | 13.6% | 4.1% |
| Sep 2026 | 84.4% | 11.4% | 4.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.4% | 11.1M | 0% | +2.1 points | |
| 2, held 2nd | 11.4% | 1.5M | -18% | -2.2 points | |
| 3, held 3rd | 4.2% | 550K | 0% | +0.1 points |
84.4%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Zoopla11.4%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.2 points.
4.2%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.