Boots Online Doctor vs Pharmacy2U:Which is more popular?
In September 2026, Pharmacy2U had more branded searches than Boots Online Doctor among online doctors in the United Kingdom. Pharmacy2U had about 165,000 branded searches, while Boots Online Doctor had 110,000. Pharmacy2U made up 38.5% of all online doctor searches we track, and Boots Online Doctor accounted for 25.7%. When we asked ChatGPT and Google AI Overviews about online doctors, Pharmacy2U appeared in three of the five answers and Boots Online Doctor in two. Boots Online Doctor was mentioned before Pharmacy2U in two out of three answers.
Who do people search for more?
Pharmacy2U, about 50% more searches than Boots Online Doctor
Who does AI mention more?
Pharmacy2U, mentioned in 3 of 5 answers, Boots Online Doctor in 2
Who does AI recommend more?
Boots Online Doctor, named ahead of Pharmacy2U in 2 of 3 answers
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Top online doctors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pharmacy2U was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Boots Online Doctor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boots Online Doctor was listed before Pharmacy2U in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online doctors
5 answers
Asked ChatGPT
“What's the best online doctor service in the UK?”
Asked ChatGPT
“Which online pharmacy is best for getting a prescription in the UK?”
Asked ChatGPT
“Where can I see a doctor online and get medicine delivered in the UK?”
Searched Google, AI Overview
“online pharmacy”
Searched Google, AI Overview
“online prescription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Boots Online Doctor or Pharmacy2U more popular in search?
This chart shows how often people search Google for Boots Online Doctor and Pharmacy2U by name. Each line represents a brand's share of searches for all nine online doctor brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pharmacy2U, Boots Online Doctor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pharmacy2U | Boots Online Doctor | Simple Online Pharmacy | Asda | Numan | ZAVA | Superdrug Online Doctor | Medino | LloydsDirect |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16.9% | 16.9% | 9.3% | 9.3% | 5.1% | 2.3% | 1.2% | 1.2% |
| Nov 2025 | 40.5% | 18.2% | 14.8% | 8.1% | 8.1% | 5.4% | 2.4% | 1.3% | 1.1% |
| Dec 2025 | 42.8% | 19.2% | 12.8% | 8.6% | 7% | 4.7% | 2.6% | 1.1% | 1.1% |
| Jan 2026 | 42.9% | 15.8% | 12.9% | 8.6% | 10.6% | 4.7% | 2.1% | 1.2% | 1.2% |
| Feb 2026 | 42.1% | 18.9% | 12.6% | 8.5% | 8.5% | 4.6% | 2.5% | 1.1% | 1.1% |
| Mar 2026 | 39.3% | 21.6% | 11.8% | 9.7% | 7.9% | 4.3% | 2.9% | 1.3% | 1.3% |
| Apr 2026 | 39.6% | 21.7% | 11.9% | 9.7% | 7.9% | 4.3% | 2.4% | 1.3% | 1.1% |
| May 2026 | 36.3% | 24.2% | 13.3% | 10.9% | 6% | 4.9% | 2.2% | 1.5% | 0.79% |
| Jun 2026 | 36.1% | 24.1% | 13.3% | 10.8% | 5.9% | 4.9% | 2.7% | 1.4% | 0.79% |
| Jul 2026 | 34.2% | 28% | 12.5% | 10.3% | 5.6% | 4.6% | 2.5% | 1.4% | 0.91% |
| Aug 2026 | 32.7% | 26.7% | 12% | 12% | 6.6% | 4.4% | 2.9% | 1.6% | 1.1% |
| Sep 2026 | 38.5% | 25.7% | 11.6% | 9.5% | 5.2% | 4.2% | 2.8% | 1.5% | 1% |
How has the Boots Online Doctor and Pharmacy2U comparison changed over the last 12 months?
3 findings
- Pharmacy2U was ahead of Boots Online Doctor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boots Online Doctor’s share of searches among online doctors in the United Kingdom moved from 16.9% to 25.7%, and its estimated monthly branded searches moved from 74K to 110K.
- Across the 12 months ending September 2026, Pharmacy2U’s share of searches among online doctors in the United Kingdom moved from 37.8% to 38.5%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for United Kingdom online doctors in September 2026?
2 changes
In September 2026, Pharmacy2U gained share of searches among online doctors in the United Kingdom, from 32.7% to 38.5%.
In September 2026, Boots Online Doctor lost share of searches among online doctors in the United Kingdom, from 26.7% to 25.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Boots Online Doctor’s and Pharmacy2U’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boots Online Doctor
1 branded search term
- boots online doctor
Pharmacy2U
2 branded search terms
- pharmacy 2u
- pharmacy2u
Other head-to-heads among online doctors
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