Brandwave

Linda McCartney's vs Quorn:Which is more popular?

In September 2026, Linda McCartney's and Quorn were level in searches among meat-free brands in the United Kingdom, with an estimated 33.1K branded searches each, at 44.9% of the total each. When we asked ChatGPT and Google AI Overviews about meat-free brands, Linda McCartney's and Quorn each appeared in three of the four answers. Quorn was mentioned before Linda McCartney's in three out of four answers.

Among meat-free brands in the United Kingdom in September 2026

Who do people search for more?

Linda McCartney's and Quorn are searched for about as often as each other.

Linda McCartney's 33.1K searchesQuorn 33.1K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Linda McCartney's in 3 of 4Quorn in 3 of 4

Who does AI recommend more?

Quorn, named ahead of Linda McCartney's in 3 of 4 answers

Quorn first in 3Linda McCartney's first in 1

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Top meat-free brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Linda McCartney's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Quorn was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Quorn was listed before Linda McCartney's in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. THIS1st
  2. Quorn2nd
  3. Linda McCartney's3rd
  4. Vivera4th
  5. Beyond Meat5th
  6. Heura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Linda McCartney's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quorn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • THIS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beyond Meat2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vivera1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about meat-free brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Linda McCartney's or Quorn more popular in search?

This chart shows how often people search Google for Linda McCartney's and Quorn by name. Each line represents a brand's share of searches for all six meat-free brands we track, month by month, from searches in United Kingdom.

Linda McCartney's and Quorn among meat-free brands in the United Kingdom, by month

Share of searches by month for Linda McCartney's, Quorn. The figures are in the table below the chart.

View monthly share of searches table
MonthLinda McCartney'sQuornBeyond MeatTHISViveraHeura
Oct 202526.1%32%39.1%1.3%1%0.47%
Nov 202540.7%40.7%14.9%2%1.2%0.48%
Dec 202552.3%35%8.5%2.5%1.3%0.5%
Jan 202639.3%48.1%7.8%2.3%1.9%0.57%
Feb 202647.4%38.8%9.5%1.9%1.9%0.56%
Mar 202653.8%29.4%13.1%1.7%1.4%0.52%
Apr 202652.2%34.9%8.5%1.7%2.1%0.62%
May 202653.2%35.6%7.1%1.7%1.7%0.63%
Jun 202645.4%45.4%4.9%1.8%1.8%0.66%
Jul 202643.7%43.7%7.1%2.6%2%0.95%
Aug 202648.1%39.4%7.8%1.9%1.9%0.86%
Sep 202644.9%44.9%6%1.8%1.8%0.65%

How has the Linda McCartney's and Quorn comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Linda McCartney's took it in December 2025, Quorn took it in January 2026, Linda McCartney's took it in February 2026.
  • Across the 12 months ending September 2026, Linda McCartney's’ share of searches among meat-free brands in the United Kingdom moved from 26.1% to 44.9%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Quorn’s share of searches among meat-free brands in the United Kingdom moved from 32% to 44.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for United Kingdom meat-free brands in September 2026?

2 changes

  1. In September 2026, Quorn gained share of searches among meat-free brands in the United Kingdom, from 39.4% to 44.9%.

  2. In September 2026, Linda McCartney's lost share of searches among meat-free brands in the United Kingdom, from 48.1% to 44.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Linda McCartney's’ and Quorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Linda McCartney's

1 branded search term

  • linda mccartney

Quorn

1 branded search term

  • quorn

How the Brand Demand Index is measured

Other head-to-heads among meat-free brands

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