Brandwave

How popular isTHIS?

In September 2026, people searched for THIS by name about 1,300 times in the United Kingdom, an 18.8% decrease from the previous year. These searches made up 1.8% of all United Kingdom meat-free brand searches, placing THIS fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about meat-free brands, THIS appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

THIS is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. Linda McCartney'sShare of searches 44.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. QuornShare of searches 44.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Beyond MeatShare of searches 6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. THISShare of searches 1.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. ViveraShare of searches 1.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

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Top meat-free brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, THIS was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. THIS is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. THIS1st
  2. Quorn2nd
  3. Linda McCartney's3rd
  4. Vivera4th
  5. Beyond Meat5th
  6. Heura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Linda McCartney's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quorn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • THIS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beyond Meat2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vivera1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about meat-free brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which meat-free brands compete with THIS?

THIS against meat-free brands in the United Kingdom, by month

Share of searches by month for Linda McCartney's, Quorn, Beyond Meat, THIS. The figures are in the table below the chart.

View monthly share of searches table
MonthLinda McCartney'sQuornBeyond MeatTHISViveraHeura
Oct 202526.1%32%39.1%1.3%1%0.47%
Nov 202540.7%40.7%14.9%2%1.2%0.48%
Dec 202552.3%35%8.5%2.5%1.3%0.5%
Jan 202639.3%48.1%7.8%2.3%1.9%0.57%
Feb 202647.4%38.8%9.5%1.9%1.9%0.56%
Mar 202653.8%29.4%13.1%1.7%1.4%0.52%
Apr 202652.2%34.9%8.5%1.7%2.1%0.62%
May 202653.2%35.6%7.1%1.7%1.7%0.63%
Jun 202645.4%45.4%4.9%1.8%1.8%0.66%
Jul 202643.7%43.7%7.1%2.6%2%0.95%
Aug 202648.1%39.4%7.8%1.9%1.9%0.86%
Sep 202644.9%44.9%6%1.8%1.8%0.65%

  1. 1.Linda McCartney's

    44.9%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -3.2 points.

  2. 2.Quorn

    44.9%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +5.5 points.

  3. 3.Beyond Meat

    6%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

  4. 4.THIS

    1.8%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Vivera

    1.8%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Heura

    0.65%

    Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

Compare popularity between THIS and its closest rivals

Every comparison with THIS

5 comparisons

How has branded search demand for THIS changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for THIS in the United Kingdom fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom increased from 1.3% to 1.8%.
  • Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom peaked at 2.6% in July 2026 and was lowest at 1.3% in October 2025.

How did search popularity change for United Kingdom meat-free brands in September 2026?

5 changes

  1. In September 2026, Quorn gained share of searches among meat-free brands in the United Kingdom, from 39.4% to 44.9%.

  2. In September 2026, Linda McCartney's lost share of searches among meat-free brands in the United Kingdom, from 48.1% to 44.9%.

  3. In September 2026, Beyond Meat lost share of searches among meat-free brands in the United Kingdom, from 7.8% to 6%.

  4. Estimated monthly branded searches for THIS in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Heura in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are THIS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using THIS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • this isnt chicken

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How the Brand Demand Index is measured

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