Heura vs THIS:Which is more popular in the United Kingdom?
In September 2026, THIS had more branded searches than Heura among meat-free brands in the United Kingdom. THIS had about 1,300 branded searches, while Heura had 480. THIS made up 1.8% of all meat-free brand searches we track, and Heura accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about meat-free brands, THIS appeared in three of the four answers and Heura in none.
Who do people search for more?
THIS, about 3 searches for every 1 for Heura
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Top meat-free brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, THIS was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Heura did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- THIS1st
Quorn2nd
Linda McCartney's3rd
Vivera4th
Beyond Meat5th
Heura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Linda McCartney's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Quorn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- THIS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beyond Meat2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vivera1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about meat-free brands
4 answers
Asked ChatGPT
“What are the best meat-free brands in the UK?”
Asked ChatGPT
“Which vegetarian sausages taste most like meat?”
Asked ChatGPT
“What's the best plant-based chicken in UK supermarkets?”
Searched Google, AI Overview
“meat free”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Heura or THIS more popular in search?
This chart shows how often people search Google for Heura and THIS by name. Each line represents a brand's share of searches for all six meat-free brands we track, month by month, from searches in United Kingdom.
Share of searches by month for THIS, Heura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linda McCartney's | Quorn | Beyond Meat | THIS | Vivera | Heura |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 32% | 39.1% | 1.3% | 1% | 0.47% |
| Nov 2025 | 40.7% | 40.7% | 14.9% | 2% | 1.2% | 0.48% |
| Dec 2025 | 52.3% | 35% | 8.5% | 2.5% | 1.3% | 0.5% |
| Jan 2026 | 39.3% | 48.1% | 7.8% | 2.3% | 1.9% | 0.57% |
| Feb 2026 | 47.4% | 38.8% | 9.5% | 1.9% | 1.9% | 0.56% |
| Mar 2026 | 53.8% | 29.4% | 13.1% | 1.7% | 1.4% | 0.52% |
| Apr 2026 | 52.2% | 34.9% | 8.5% | 1.7% | 2.1% | 0.62% |
| May 2026 | 53.2% | 35.6% | 7.1% | 1.7% | 1.7% | 0.63% |
| Jun 2026 | 45.4% | 45.4% | 4.9% | 1.8% | 1.8% | 0.66% |
| Jul 2026 | 43.7% | 43.7% | 7.1% | 2.6% | 2% | 0.95% |
| Aug 2026 | 48.1% | 39.4% | 7.8% | 1.9% | 1.9% | 0.86% |
| Sep 2026 | 44.9% | 44.9% | 6% | 1.8% | 1.8% | 0.65% |
How has branded search for Heura and THIS changed in the United Kingdom over the last 12 months?
3 findings
- THIS was ahead of Heura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heura’s share of searches among meat-free brands in the United Kingdom moved from 0.47% to 0.65%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom moved from 1.3% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for United Kingdom meat-free brands in September 2026?
2 changes
How are Heura’s and THIS’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Heura’s and THIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among meat-free brands
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