Meat-free brands in the United Kingdom:Which are most popular?

Name: Meat-free brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Linda McCartney's and Quorn tie for the highest share of searches among meat-free brands in the United Kingdom, at 44.9% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Linda McCartney's, Quorn and THIS were mentioned most often, in three of the four answers. THIS was recommended most often, coming first in three out of four responses.

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Top meat-free brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Linda McCartney's, Quorn and THIS were mentioned most often, in three of the four answers. THIS was recommended most often, coming first in three out of four answers. Quorn was second, and Linda McCartney's was third. Heura, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Linda McCartney's	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Quorn	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
THIS	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Beyond Meat	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Vivera	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Heura	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Linda McCartney's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quorn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
THIS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Beyond Meat2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vivera1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Heura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about meat-free brands

4 answers

Asked ChatGPT
“What are the best meat-free brands in the UK?”
1. 1THIS
2. 2Vivera
3. 3Quorn
4. 4Linda McCartney's
5. 5Beyond Meat
Asked ChatGPT
“Which vegetarian sausages taste most like meat?”
1. 1THIS
2. 2Linda McCartney's
Asked ChatGPT
“What's the best plant-based chicken in UK supermarkets?”
1. 1THIS
2. 2Quorn
3. 3Linda McCartney's
Searched Google, AI Overview
“meat free”
1. 1Quorn
2. 2Beyond Meat

Not named in any answer:

Heura

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which meat-free brands do people search for most?

This chart shows how often people search Google for each meat-free brand by name. Each line represents a brand's share of searches for all six meat-free brands we track, month by month, from searches in United Kingdom.

Share of searches among meat-free brands in the United Kingdom, by month

Month	Linda McCartney's	Quorn	Beyond Meat	THIS	Vivera	Heura
Oct 2025	26.1%	32%	39.1%	1.3%	1%	0.47%
Nov 2025	40.7%	40.7%	14.9%	2%	1.2%	0.48%
Dec 2025	52.3%	35%	8.5%	2.5%	1.3%	0.5%
Jan 2026	39.3%	48.1%	7.8%	2.3%	1.9%	0.57%
Feb 2026	47.4%	38.8%	9.5%	1.9%	1.9%	0.56%
Mar 2026	53.8%	29.4%	13.1%	1.7%	1.4%	0.52%
Apr 2026	52.2%	34.9%	8.5%	1.7%	2.1%	0.62%
May 2026	53.2%	35.6%	7.1%	1.7%	1.7%	0.63%
Jun 2026	45.4%	45.4%	4.9%	1.8%	1.8%	0.66%
Jul 2026	43.7%	43.7%	7.1%	2.6%	2%	0.95%
Aug 2026	48.1%	39.4%	7.8%	1.9%	1.9%	0.86%
Sep 2026	44.9%	44.9%	6%	1.8%	1.8%	0.65%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Linda McCartney's	44.9%	33.1K	0%	-3.2 points
2, held 2nd	Quorn	44.9%	33.1K	+22.1%	+5.5 points
3, held 3rd	Beyond Meat	6%	4.4K	-18.5%	-1.9 points
4, held 4th	THIS	1.8%	1.3K	0%	-0.1 points
5, held 5th	Vivera	1.8%	1.3K	0%	-0.1 points
6, held 6th	Heura	0.65%	480	-18.6%	-0.2 points

1.Linda McCartney's
44.9%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -3.2 points.
2.Quorn
44.9%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +5.5 points.
3.Beyond Meat
6%
Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.9 points.
4.THIS
1.8%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Vivera
1.8%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Heura
0.65%
Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

Which brand is most popular in search among meat-free brands in the United Kingdom?

6 brands

Linda McCartney's and Quorn tie for the highest share of searches among meat-free brands in the United Kingdom, at 44.9% each in September 2026.

United Kingdom meat-free brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Linda McCartney's	26.1% → 44.9%	53.8%Mar 2026	26.1%Oct 2025	3rd → 1st
Quorn	32% → 44.9%	48.1%Jan 2026	29.4%Mar 2026	2nd
Beyond Meat	39.1% → 6%	39.1%Oct 2025	4.9%Jun 2026	1st → 3rd
THIS	1.3% → 1.8%	2.6%Jul 2026	1.3%Oct 2025	4th
Vivera	1% → 1.8%	2.1%Apr 2026	1%Oct 2025	5th
Heura	0.47% → 0.65%	0.95%Jul 2026	0.47%Oct 2025	6th

Each finding as a sentence

Across the 12 months ending September 2026, Linda McCartney's’ share of searches among meat-free brands in the United Kingdom increased from 26.1% to 44.9%.
Across the 12 months ending September 2026, Quorn’s share of searches among meat-free brands in the United Kingdom increased from 32% to 44.9%.
Across the 12 months ending September 2026, Beyond Meat’s share of searches among meat-free brands in the United Kingdom decreased from 39.1% to 6%.
Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom increased from 1.3% to 1.8%.
Across the 12 months ending September 2026, Vivera’s share of searches among meat-free brands in the United Kingdom increased from 1% to 1.8%.
Across the 12 months ending September 2026, Linda McCartney's’ share of searches among meat-free brands in the United Kingdom peaked at 53.8% in March 2026 and was lowest at 26.1% in October 2025.
Across the 12 months ending September 2026, Quorn’s share of searches among meat-free brands in the United Kingdom peaked at 48.1% in January 2026 and was lowest at 29.4% in March 2026.
Across the 12 months ending September 2026, Beyond Meat’s share of searches among meat-free brands in the United Kingdom peaked at 39.1% in October 2025 and was lowest at 4.9% in June 2026.
Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom peaked at 2.6% in July 2026 and was lowest at 1.3% in October 2025.
Across the 12 months ending September 2026, Vivera’s share of searches among meat-free brands in the United Kingdom peaked at 2.1% in April 2026 and was lowest at 1% in October 2025.
Across the 12 months ending September 2026, Linda McCartney's rose from 3rd to 1st among meat-free brands in the United Kingdom.
Across the 12 months ending September 2026, Beyond Meat fell from 1st to 3rd among meat-free brands in the United Kingdom.
Across the 12 months ending September 2026, Heura held steady: its share of searches among meat-free brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom meat-free brands in September 2026?

5 changes

In September 2026, Quorn gained share of searches among meat-free brands in the United Kingdom, from 39.4% to 44.9%.
In September 2026, Linda McCartney's lost share of searches among meat-free brands in the United Kingdom, from 48.1% to 44.9%.
In September 2026, Beyond Meat lost share of searches among meat-free brands in the United Kingdom, from 7.8% to 6%.
Estimated monthly branded searches for THIS in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Heura in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted for meat-free brands?

6 search terms

Each brand's share of searches among meat-free brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.