Beyond Meat vs Linda McCartney's:Which is more popular?
In September 2026, Linda McCartney's had more branded searches than Beyond Meat among meat-free brands in the United Kingdom. Linda McCartney's had about 33,100 branded searches, while Beyond Meat had 4,400. Linda McCartney's made up 44.9% of all meat-free brand searches we track, and Beyond Meat accounted for 6%. When we asked ChatGPT and Google AI Overviews about meat-free brands, Linda McCartney's appeared in three of the four answers and Beyond Meat in two. Linda McCartney's was mentioned before Beyond Meat in three out of four answers.
Who do people search for more?
Linda McCartney's, about 8 searches for every 1 for Beyond Meat
Who does AI mention more?
Linda McCartney's, mentioned in 3 of 4 answers, Beyond Meat in 2
Who does AI recommend more?
Linda McCartney's, named ahead of Beyond Meat in 3 of 4 answers
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Top meat-free brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Linda McCartney's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Beyond Meat was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Linda McCartney's was listed before Beyond Meat in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
THIS1st
Quorn2nd- Linda McCartney's3rd
Vivera4th
Beyond Meat5th
Heura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Linda McCartney's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Quorn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- THIS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beyond Meat2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vivera1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about meat-free brands
4 answers
Asked ChatGPT
“What are the best meat-free brands in the UK?”
Asked ChatGPT
“Which vegetarian sausages taste most like meat?”
Asked ChatGPT
“What's the best plant-based chicken in UK supermarkets?”
Searched Google, AI Overview
“meat free”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Beyond Meat or Linda McCartney's more popular in search?
This chart shows how often people search Google for Beyond Meat and Linda McCartney's by name. Each line represents a brand's share of searches for all six meat-free brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Linda McCartney's, Beyond Meat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linda McCartney's | Quorn | Beyond Meat | THIS | Vivera | Heura |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 32% | 39.1% | 1.3% | 1% | 0.47% |
| Nov 2025 | 40.7% | 40.7% | 14.9% | 2% | 1.2% | 0.48% |
| Dec 2025 | 52.3% | 35% | 8.5% | 2.5% | 1.3% | 0.5% |
| Jan 2026 | 39.3% | 48.1% | 7.8% | 2.3% | 1.9% | 0.57% |
| Feb 2026 | 47.4% | 38.8% | 9.5% | 1.9% | 1.9% | 0.56% |
| Mar 2026 | 53.8% | 29.4% | 13.1% | 1.7% | 1.4% | 0.52% |
| Apr 2026 | 52.2% | 34.9% | 8.5% | 1.7% | 2.1% | 0.62% |
| May 2026 | 53.2% | 35.6% | 7.1% | 1.7% | 1.7% | 0.63% |
| Jun 2026 | 45.4% | 45.4% | 4.9% | 1.8% | 1.8% | 0.66% |
| Jul 2026 | 43.7% | 43.7% | 7.1% | 2.6% | 2% | 0.95% |
| Aug 2026 | 48.1% | 39.4% | 7.8% | 1.9% | 1.9% | 0.86% |
| Sep 2026 | 44.9% | 44.9% | 6% | 1.8% | 1.8% | 0.65% |
How has the Beyond Meat and Linda McCartney's comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Linda McCartney's took it in November 2025.
- Across the 12 months ending September 2026, Beyond Meat’s share of searches among meat-free brands in the United Kingdom moved from 39.1% to 6%, and its estimated monthly branded searches moved from 49.5K to 4.4K.
- Across the 12 months ending September 2026, Linda McCartney's’ share of searches among meat-free brands in the United Kingdom moved from 26.1% to 44.9%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United Kingdom meat-free brands in September 2026?
2 changes
In September 2026, Linda McCartney's lost share of searches among meat-free brands in the United Kingdom, from 48.1% to 44.9%.
In September 2026, Beyond Meat lost share of searches among meat-free brands in the United Kingdom, from 7.8% to 6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beyond Meat’s and Linda McCartney's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Meat
1 branded search term
- beyond meat
Linda McCartney's
1 branded search term
- linda mccartney
Other head-to-heads among meat-free brands
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