Beyond Meat vs Quorn:Which is more popular?
In September 2026, Quorn had more branded searches than Beyond Meat among meat-free brands in the United Kingdom. Quorn had about 33,100 branded searches, while Beyond Meat had 4,400. Quorn made up 44.9% of all meat-free brand searches we track, and Beyond Meat accounted for 6%. When we asked ChatGPT and Google AI Overviews about meat-free brands, Quorn appeared in three of the four answers and Beyond Meat in two. Quorn was mentioned before Beyond Meat in every answer that named either.
Who do people search for more?
Quorn, about 8 searches for every 1 for Beyond Meat
Who does AI mention more?
Quorn, mentioned in 3 of 4 answers, Beyond Meat in 2
Who does AI recommend more?
Quorn, named ahead of Beyond Meat in 3 of 3 answers
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Top meat-free brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Quorn was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Beyond Meat was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Quorn was listed before Beyond Meat in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
THIS1st- Quorn2nd
Linda McCartney's3rd
Vivera4th
Beyond Meat5th
Heura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Linda McCartney's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Quorn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- THIS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beyond Meat2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vivera1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about meat-free brands
4 answers
Asked ChatGPT
“What are the best meat-free brands in the UK?”
Asked ChatGPT
“Which vegetarian sausages taste most like meat?”
Asked ChatGPT
“What's the best plant-based chicken in UK supermarkets?”
Searched Google, AI Overview
“meat free”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Beyond Meat or Quorn more popular in search?
This chart shows how often people search Google for Beyond Meat and Quorn by name. Each line represents a brand's share of searches for all six meat-free brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Quorn, Beyond Meat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linda McCartney's | Quorn | Beyond Meat | THIS | Vivera | Heura |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 32% | 39.1% | 1.3% | 1% | 0.47% |
| Nov 2025 | 40.7% | 40.7% | 14.9% | 2% | 1.2% | 0.48% |
| Dec 2025 | 52.3% | 35% | 8.5% | 2.5% | 1.3% | 0.5% |
| Jan 2026 | 39.3% | 48.1% | 7.8% | 2.3% | 1.9% | 0.57% |
| Feb 2026 | 47.4% | 38.8% | 9.5% | 1.9% | 1.9% | 0.56% |
| Mar 2026 | 53.8% | 29.4% | 13.1% | 1.7% | 1.4% | 0.52% |
| Apr 2026 | 52.2% | 34.9% | 8.5% | 1.7% | 2.1% | 0.62% |
| May 2026 | 53.2% | 35.6% | 7.1% | 1.7% | 1.7% | 0.63% |
| Jun 2026 | 45.4% | 45.4% | 4.9% | 1.8% | 1.8% | 0.66% |
| Jul 2026 | 43.7% | 43.7% | 7.1% | 2.6% | 2% | 0.95% |
| Aug 2026 | 48.1% | 39.4% | 7.8% | 1.9% | 1.9% | 0.86% |
| Sep 2026 | 44.9% | 44.9% | 6% | 1.8% | 1.8% | 0.65% |
How has the Beyond Meat and Quorn comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Quorn took it in November 2025.
- Across the 12 months ending September 2026, Beyond Meat’s share of searches among meat-free brands in the United Kingdom moved from 39.1% to 6%, and its estimated monthly branded searches moved from 49.5K to 4.4K.
- Across the 12 months ending September 2026, Quorn’s share of searches among meat-free brands in the United Kingdom moved from 32% to 44.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for United Kingdom meat-free brands in September 2026?
2 changes
In September 2026, Quorn gained share of searches among meat-free brands in the United Kingdom, from 39.4% to 44.9%.
In September 2026, Beyond Meat lost share of searches among meat-free brands in the United Kingdom, from 7.8% to 6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beyond Meat’s and Quorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Meat
1 branded search term
- beyond meat
Quorn
1 branded search term
- quorn
Other head-to-heads among meat-free brands
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