Linda McCartney's vs THIS:Which is more popular?
In September 2026, Linda McCartney's had more branded searches than THIS among meat-free brands in the United Kingdom. Linda McCartney's had about 33,100 branded searches, while THIS had 1,300. Linda McCartney's made up 44.9% of all meat-free brand searches we track, and THIS accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about meat-free brands, Linda McCartney's and THIS each appeared in three of the four answers. THIS was mentioned before Linda McCartney's in every answer that named either.
Who do people search for more?
Linda McCartney's, about 25 searches for every 1 for THIS
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
THIS, named ahead of Linda McCartney's in 3 of 3 answers
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Top meat-free brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Linda McCartney's and THIS were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. THIS was listed before Linda McCartney's in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- THIS1st
Quorn2nd- Linda McCartney's3rd
Vivera4th
Beyond Meat5th
Heura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Linda McCartney's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Quorn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- THIS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beyond Meat2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vivera1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about meat-free brands
4 answers
Asked ChatGPT
“What are the best meat-free brands in the UK?”
Asked ChatGPT
“Which vegetarian sausages taste most like meat?”
Asked ChatGPT
“What's the best plant-based chicken in UK supermarkets?”
Searched Google, AI Overview
“meat free”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Linda McCartney's or THIS more popular in search?
This chart shows how often people search Google for Linda McCartney's and THIS by name. Each line represents a brand's share of searches for all six meat-free brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Linda McCartney's, THIS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linda McCartney's | Quorn | Beyond Meat | THIS | Vivera | Heura |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 32% | 39.1% | 1.3% | 1% | 0.47% |
| Nov 2025 | 40.7% | 40.7% | 14.9% | 2% | 1.2% | 0.48% |
| Dec 2025 | 52.3% | 35% | 8.5% | 2.5% | 1.3% | 0.5% |
| Jan 2026 | 39.3% | 48.1% | 7.8% | 2.3% | 1.9% | 0.57% |
| Feb 2026 | 47.4% | 38.8% | 9.5% | 1.9% | 1.9% | 0.56% |
| Mar 2026 | 53.8% | 29.4% | 13.1% | 1.7% | 1.4% | 0.52% |
| Apr 2026 | 52.2% | 34.9% | 8.5% | 1.7% | 2.1% | 0.62% |
| May 2026 | 53.2% | 35.6% | 7.1% | 1.7% | 1.7% | 0.63% |
| Jun 2026 | 45.4% | 45.4% | 4.9% | 1.8% | 1.8% | 0.66% |
| Jul 2026 | 43.7% | 43.7% | 7.1% | 2.6% | 2% | 0.95% |
| Aug 2026 | 48.1% | 39.4% | 7.8% | 1.9% | 1.9% | 0.86% |
| Sep 2026 | 44.9% | 44.9% | 6% | 1.8% | 1.8% | 0.65% |
How has the Linda McCartney's and THIS comparison changed over the last 12 months?
3 findings
- Linda McCartney's was ahead of THIS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linda McCartney's’ share of searches among meat-free brands in the United Kingdom moved from 26.1% to 44.9%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom moved from 1.3% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for United Kingdom meat-free brands in September 2026?
2 changes
In September 2026, Linda McCartney's lost share of searches among meat-free brands in the United Kingdom, from 48.1% to 44.9%.
Estimated monthly branded searches for THIS in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Linda McCartney's’ and THIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Linda McCartney's
1 branded search term
- linda mccartney
THIS
1 branded search term
- this isnt chicken
Other head-to-heads among meat-free brands
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