Howdens vs Wren Kitchens:Which is more popular?
In September 2026, Howdens had more branded searches than Wren Kitchens among kitchen retailers in the United Kingdom. Howdens had about 301,000 branded searches, while Wren Kitchens had 165,000. Howdens made up 39.3% of all kitchen retailer searches we track, and Wren Kitchens accounted for 21.5%. When we asked ChatGPT and Google AI Overviews about kitchen retailers, both Howdens and Wren Kitchens appeared in all four answers. Wren Kitchens was mentioned before Howdens in three out of four answers.
Who do people search for more?
Howdens, about 82% more searches than Wren Kitchens
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Wren Kitchens, named ahead of Howdens in 3 of 4 answers
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Top kitchen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Howdens and Wren Kitchens showed up in all four answers. Wren Kitchens was listed before Howdens in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DIY Kitchens1st
IKEA2nd- Wren Kitchens3rd
Magnet4th- Howdens5th
Wickes6th
B&Q7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Howdens4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wren Kitchens4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DIY Kitchens4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- IKEA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Magnet3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- B&Q2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about kitchen retailers
4 answers
Asked ChatGPT
“Where should I buy a new kitchen in the UK?”
Asked ChatGPT
“What are the best kitchen retailers in the UK?”
Asked ChatGPT
“What's the best value fitted kitchen company in the UK?”
Searched Google, AI Overview
“kitchens”
Searched Google, AI Overview
“new kitchen”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Howdens or Wren Kitchens more popular in search?
This chart shows how often people search Google for Howdens and Wren Kitchens by name. Each line represents a brand's share of searches for all seven kitchen retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Howdens, Wren Kitchens. The figures are in the table below the chart.
View monthly share of searches table
| Month | Howdens | Wren Kitchens | DIY Kitchens | Magnet | IKEA | Wickes | B&Q |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Nov 2025 | 40.6% | 22.3% | 14.8% | 8.2% | 6.7% | 4.5% | 3% |
| Dec 2025 | 37.6% | 25.2% | 13.8% | 9.3% | 6.2% | 5.1% | 2.8% |
| Jan 2026 | 30.8% | 25.1% | 16.9% | 11.2% | 7.6% | 5.1% | 3.4% |
| Feb 2026 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Mar 2026 | 36.9% | 24.6% | 16.5% | 9.1% | 6.1% | 4.1% | 2.7% |
| Apr 2026 | 31% | 31% | 17% | 7.6% | 6.2% | 4.2% | 2.8% |
| May 2026 | 34.1% | 27.8% | 15.2% | 8.4% | 6.9% | 4.6% | 3.1% |
| Jun 2026 | 35.2% | 23.6% | 19.3% | 8.7% | 5.8% | 4.7% | 2.6% |
| Jul 2026 | 36.5% | 24.5% | 16.3% | 9% | 6% | 4.9% | 2.7% |
| Aug 2026 | 32.9% | 26.9% | 18.1% | 8.1% | 6.6% | 4.4% | 3% |
| Sep 2026 | 39.3% | 21.5% | 17.6% | 7.9% | 6.5% | 4.3% | 2.9% |
How has the Howdens and Wren Kitchens comparison changed over the last 12 months?
3 findings
- Howdens was ahead of Wren Kitchens in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Howdens’ share of searches among kitchen retailers in the United Kingdom moved from 36.1% to 39.3%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Wren Kitchens’ share of searches among kitchen retailers in the United Kingdom moved from 24.1% to 21.5%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for United Kingdom kitchen retailers in September 2026?
2 changes
In September 2026, Howdens gained share of searches among kitchen retailers in the United Kingdom, from 32.9% to 39.3%.
In September 2026, Wren Kitchens lost share of searches among kitchen retailers in the United Kingdom, from 26.9% to 21.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Howdens’ and Wren Kitchens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Howdens
1 branded search term
- howdens
Wren Kitchens
1 branded search term
- wren kitchens
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