Titleist vs Wilson:Which is more popular?
In September 2026, Titleist had more branded searches than Wilson among golf club brands in the United Kingdom. Titleist had about 18,100 branded searches, while Wilson had 1,000. Titleist made up 33.2% of all golf club brand searches we track, and Wilson accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about golf club brands, Wilson appeared in two of the five answers and Titleist in none.
Who do people search for more?
Titleist, about 18 searches for every 1 for Wilson
Who does AI mention more?
Wilson, mentioned in 2 of 5 answers, Titleist in 0
Who does AI recommend more?
Wilson, the only one of the two named
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Top golf club brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wilson was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Titleist did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Callaway1st
PING2nd
TaylorMade3rd- Wilson4th
Cobra Golf5th- Titleist–
Srixon–
Mizuno–
Cleveland Golf–
PXG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf club brands
5 answers
Asked ChatGPT
“What are the best golf clubs for a beginner in the UK?”
Asked ChatGPT
“Which golf club brand is best for a high handicapper?”
Asked ChatGPT
“Are expensive golf clubs worth it?”
Searched Google, AI Overview
“golf clubs”
Searched Google, AI Overview
“best golf clubs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Titleist or Wilson more popular in search?
This chart shows how often people search Google for Titleist and Wilson by name. Each line represents a brand's share of searches for all ten golf club brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Titleist, Wilson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | Srixon | Mizuno | PING | Cobra Golf | Cleveland Golf | Wilson | PXG |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.1% | 12.6% | 4.5% | 5.6% | 5.6% | 3.7% | 2.5% | 2% | 1.1% |
| Nov 2025 | 33.1% | 33.1% | 12.1% | 3.6% | 4.3% | 5.4% | 3.6% | 2.4% | 1.5% | 0.88% |
| Dec 2025 | 36.1% | 29.5% | 10.8% | 4.8% | 4.8% | 5.8% | 3.2% | 2% | 1.8% | 1.4% |
| Jan 2026 | 30.6% | 30.6% | 9.1% | 4.1% | 7.4% | 6.1% | 6.1% | 2.2% | 2.7% | 1.2% |
| Feb 2026 | 32.4% | 26.5% | 9.6% | 5.3% | 6.3% | 6.3% | 5.3% | 3.5% | 3.5% | 1.3% |
| Mar 2026 | 37.9% | 25.2% | 9.2% | 4.9% | 4.9% | 7.5% | 4.1% | 2.2% | 2.7% | 1.2% |
| Apr 2026 | 32.8% | 32.8% | 9.8% | 5.3% | 4.4% | 6.5% | 3.5% | 1.9% | 1.9% | 1.1% |
| May 2026 | 36.3% | 29.8% | 8.8% | 4.8% | 4.8% | 5.9% | 3.9% | 2.5% | 2.1% | 0.96% |
| Jun 2026 | 36.5% | 29.7% | 10.8% | 4.8% | 3.9% | 5.9% | 3.1% | 2.1% | 2.1% | 0.97% |
| Jul 2026 | 37% | 30.2% | 11% | 4.8% | 4% | 4.8% | 3.2% | 1.7% | 2.2% | 1.2% |
| Aug 2026 | 31.9% | 26% | 21.2% | 4.2% | 3.4% | 5.2% | 2.7% | 2.3% | 1.9% | 1.3% |
| Sep 2026 | 33.2% | 27.2% | 12.1% | 8.1% | 5.3% | 5.3% | 3.5% | 1.8% | 1.8% | 1.6% |
How has the Titleist and Wilson comparison changed over the last 12 months?
3 findings
- Titleist was ahead of Wilson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Titleist’s share of searches among golf club brands in the United Kingdom moved from 34.4% to 33.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Wilson’s share of searches among golf club brands in the United Kingdom moved from 2% to 1.8%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for United Kingdom golf club brands in September 2026?
2 changes
In September 2026, Titleist gained share of searches among golf club brands in the United Kingdom, from 31.9% to 33.2%.
Estimated monthly branded searches for Wilson in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Titleist’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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