How popular isWilson?
In September 2026, people searched for Wilson by name about 1,000 times in the United Kingdom, a 23.1% decrease from the previous year. These searches made up 1.8% of all United Kingdom golf club brand searches, placing Wilson ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about golf club brands, Wilson appeared in two of the five answers and was the fourth most recommended of the ten.
Wilson is the ninth most searched of 10 competitors and the fourth most recommended in AI answers.
TitleistShare of searches 33.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TaylorMadeShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
CallawayShare of searches 12.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SrixonShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WilsonShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top golf club brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wilson was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wilson is the fourth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Callaway1st
PING2nd- TaylorMade3rd
- Wilson4th
Cobra Golf5th- Titleist–
- Srixon–
Mizuno–
Cleveland Golf–
PXG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf club brands
5 answers
Asked ChatGPT
“What are the best golf clubs for a beginner in the UK?”
Asked ChatGPT
“Which golf club brand is best for a high handicapper?”
Asked ChatGPT
“Are expensive golf clubs worth it?”
Searched Google, AI Overview
“golf clubs”
Searched Google, AI Overview
“best golf clubs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which golf club brands compete with Wilson?
Share of searches by month for Titleist, TaylorMade, Callaway, Srixon, Mizuno, PING, Cobra Golf, Wilson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | Srixon | Mizuno | PING | Cobra Golf | Cleveland Golf | Wilson | PXG |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.1% | 12.6% | 4.5% | 5.6% | 5.6% | 3.7% | 2.5% | 2% | 1.1% |
| Nov 2025 | 33.1% | 33.1% | 12.1% | 3.6% | 4.3% | 5.4% | 3.6% | 2.4% | 1.5% | 0.88% |
| Dec 2025 | 36.1% | 29.5% | 10.8% | 4.8% | 4.8% | 5.8% | 3.2% | 2% | 1.8% | 1.4% |
| Jan 2026 | 30.6% | 30.6% | 9.1% | 4.1% | 7.4% | 6.1% | 6.1% | 2.2% | 2.7% | 1.2% |
| Feb 2026 | 32.4% | 26.5% | 9.6% | 5.3% | 6.3% | 6.3% | 5.3% | 3.5% | 3.5% | 1.3% |
| Mar 2026 | 37.9% | 25.2% | 9.2% | 4.9% | 4.9% | 7.5% | 4.1% | 2.2% | 2.7% | 1.2% |
| Apr 2026 | 32.8% | 32.8% | 9.8% | 5.3% | 4.4% | 6.5% | 3.5% | 1.9% | 1.9% | 1.1% |
| May 2026 | 36.3% | 29.8% | 8.8% | 4.8% | 4.8% | 5.9% | 3.9% | 2.5% | 2.1% | 0.96% |
| Jun 2026 | 36.5% | 29.7% | 10.8% | 4.8% | 3.9% | 5.9% | 3.1% | 2.1% | 2.1% | 0.97% |
| Jul 2026 | 37% | 30.2% | 11% | 4.8% | 4% | 4.8% | 3.2% | 1.7% | 2.2% | 1.2% |
| Aug 2026 | 31.9% | 26% | 21.2% | 4.2% | 3.4% | 5.2% | 2.7% | 2.3% | 1.9% | 1.3% |
| Sep 2026 | 33.2% | 27.2% | 12.1% | 8.1% | 5.3% | 5.3% | 3.5% | 1.8% | 1.8% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.2% | 18.1K | -18.5% | +1.4 points | |
| 2, held 2nd | 27.2% | 14.8K | -18.2% | +1.2 points | |
| 3, held 3rd | 12.1% | 6.6K | -55.4% | -9.1 points | |
| 4, moved from 5th to 4th | 8.1% | 4.4K | +51.7% | +3.9 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 5.3% | 2.9K | +20.8% | +1.9 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 5.3% | 2.9K | -19.4% | +0.2 pointsmoved from 4th to 6th | |
| 7, held 7th | 3.5% | 1.9K | 0% | +0.8 points | |
| 8, held 8th | 1.8% | 1K | -37.5% | -0.5 points | |
| 9, held 9th | 1.8% | 1K | -23.1% | 0 points | |
| 10, held 10th | 1.6% | 880 | 0% | +0.4 points |
1.
Titleist33.2%
Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share +1.4 points.
27.2%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share +1.2 points.
3.
Callaway12.1%
Held 3rd. 6.6K estimated branded searches, -55.4% vs prior month. Share -9.1 points.
4.
Srixon8.1%
Moved from 5th to 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +3.9 points.
5.
Mizuno5.3%
Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.9 points.
6.
PING5.3%
Moved from 4th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.2 points.
3.5%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
1.8%
Held 8th. 1K estimated branded searches, -37.5% vs prior month. Share -0.5 points.
9.
Wilson1.8%
Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
10.
PXG1.6%
Held 10th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare popularity between Wilson and its closest rivals
Every comparison with Wilson
9 comparisons
How has branded search demand for Wilson changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wilson in the United Kingdom fell from 1.3K to 1K.
- Across the 12 months ending September 2026, Wilson’s share of searches among golf club brands in the United Kingdom peaked at 3.5% in February 2026 and was lowest at 1.5% in November 2025.
How did search popularity change for United Kingdom golf club brands in September 2026?
6 changes
In September 2026, Srixon overtook PING to rank 4th among golf club brands in the United Kingdom, with 8.1% of the searches.
In September 2026, Mizuno overtook PING to rank 5th among golf club brands in the United Kingdom, with 5.3% of the searches.
In September 2026, Titleist gained share of searches among golf club brands in the United Kingdom, from 31.9% to 33.2%.
In September 2026, TaylorMade gained share of searches among golf club brands in the United Kingdom, from 26% to 27.2%.
In September 2026, Cobra Golf gained share of searches among golf club brands in the United Kingdom, from 2.7% to 3.5%.
In September 2026, Callaway lost share of searches among golf club brands in the United Kingdom, from 21.2% to 12.1%.
How are Wilson’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wilson golf
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