Brandwave

Cleveland Golf vs Wilson:Which is more popular?

In September 2026, Cleveland Golf and Wilson were level in searches among golf club brands in the United Kingdom, with an estimated 1K branded searches each, at 1.8% of the total each. When we asked ChatGPT and Google AI Overviews about golf club brands, Wilson appeared in two of the five answers and Cleveland Golf in none.

Among golf club brands in the United Kingdom in September 2026

Who do people search for more?

Cleveland Golf and Wilson are searched for about as often as each other.

Cleveland Golf 1K searchesWilson 1K searches

Who does AI mention more?

Wilson, mentioned in 2 of 5 answers, Cleveland Golf in 0

Wilson in 2 of 5Cleveland Golf in 0 of 5

Who does AI recommend more?

Wilson, the only one of the two named

Wilson first in 2Cleveland Golf never named

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Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wilson was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cleveland Golf did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Callaway1st
  2. PING2nd
  3. TaylorMade3rd
  4. Wilson4th
  5. Cobra Golf5th
  6. Titleist–
  7. Srixon–
  8. Mizuno–
  9. Cleveland Golf–
  10. PXG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf club brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Cleveland Golf or Wilson more popular in search?

This chart shows how often people search Google for Cleveland Golf and Wilson by name. Each line represents a brand's share of searches for all ten golf club brands we track, month by month, from searches in United Kingdom.

Cleveland Golf and Wilson among golf club brands in the United Kingdom, by month

Share of searches by month for Cleveland Golf, Wilson. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawaySrixonMizunoPINGCobra GolfCleveland GolfWilsonPXG
Oct 202534.4%28.1%12.6%4.5%5.6%5.6%3.7%2.5%2%1.1%
Nov 202533.1%33.1%12.1%3.6%4.3%5.4%3.6%2.4%1.5%0.88%
Dec 202536.1%29.5%10.8%4.8%4.8%5.8%3.2%2%1.8%1.4%
Jan 202630.6%30.6%9.1%4.1%7.4%6.1%6.1%2.2%2.7%1.2%
Feb 202632.4%26.5%9.6%5.3%6.3%6.3%5.3%3.5%3.5%1.3%
Mar 202637.9%25.2%9.2%4.9%4.9%7.5%4.1%2.2%2.7%1.2%
Apr 202632.8%32.8%9.8%5.3%4.4%6.5%3.5%1.9%1.9%1.1%
May 202636.3%29.8%8.8%4.8%4.8%5.9%3.9%2.5%2.1%0.96%
Jun 202636.5%29.7%10.8%4.8%3.9%5.9%3.1%2.1%2.1%0.97%
Jul 202637%30.2%11%4.8%4%4.8%3.2%1.7%2.2%1.2%
Aug 202631.9%26%21.2%4.2%3.4%5.2%2.7%2.3%1.9%1.3%
Sep 202633.2%27.2%12.1%8.1%5.3%5.3%3.5%1.8%1.8%1.6%

How has the Cleveland Golf and Wilson comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Wilson took it in January 2026, Cleveland Golf took it in May 2026, Wilson took it in July 2026, Cleveland Golf took it in August 2026.
  • Across the 12 months ending September 2026, Cleveland Golf’s share of searches among golf club brands in the United Kingdom moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, Wilson’s share of searches among golf club brands in the United Kingdom moved from 2% to 1.8%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for United Kingdom golf club brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Cleveland Golf in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  2. Estimated monthly branded searches for Wilson in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cleveland Golf’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cleveland Golf

1 branded search term

  • cleveland golf

Wilson

1 branded search term

  • wilson golf

How the Brand Demand Index is measured

Other head-to-heads among golf club brands

Creator with pink hair and a pink jacket

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