Brandwave

Taylors of Harrogate vs Union Coffee:Which is more popular?

In September 2026, Union Coffee had more branded searches than Taylors of Harrogate among coffee brands in the United Kingdom. Union Coffee had about 4,400 branded searches, while Taylors of Harrogate had 1,900. Union Coffee made up 5.6% of all coffee brand searches we track, and Taylors of Harrogate accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about coffee brands, Taylors of Harrogate appeared in two of the five answers and Union Coffee in one. Taylors of Harrogate was mentioned before Union Coffee in two out of three answers.

Among coffee brands in the United Kingdom in September 2026

Who do people search for more?

Union Coffee, about 2 searches for every 1 for Taylors of Harrogate

Union Coffee 4.4K searchesTaylors of Harrogate 1.9K searches

Who does AI mention more?

Taylors of Harrogate, mentioned in 2 of 5 answers, Union Coffee in 1

Taylors of Harrogate in 2 of 5Union Coffee in 1 of 5

Who does AI recommend more?

Taylors of Harrogate, named ahead of Union Coffee in 2 of 3 answers

Taylors of Harrogate first in 2Union Coffee first in 1

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Taylors of Harrogate was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Union Coffee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Taylors of Harrogate was listed before Union Coffee in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Taylors of Harrogate2nd
  3. Pact Coffee3rd
  4. Nescafé4th
  5. Union Coffee4th
  6. Grind–
  7. Kenco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lavazza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylors of Harrogate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pact Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nescafé1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Union Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Taylors of Harrogate or Union Coffee more popular in search?

This chart shows how often people search Google for Taylors of Harrogate and Union Coffee by name. Each line represents a brand's share of searches for all seven coffee brands we track, month by month, from searches in United Kingdom.

Taylors of Harrogate and Union Coffee among coffee brands in the United Kingdom, by month

Share of searches by month for Union Coffee, Taylors of Harrogate. The figures are in the table below the chart.

View monthly share of searches table
MonthGrindLavazzaPact CoffeeNescaféUnion CoffeeKencoTaylors of Harrogate
Oct 202527.7%18.5%22.6%18.5%6.7%3%3%
Nov 202529.3%19.6%24%16%5.8%2.6%2.6%
Dec 202529.5%19.7%24.2%16.1%5.9%2.1%2.6%
Jan 202629.8%16.3%24.4%16.3%7.3%2.6%3.2%
Feb 202628.4%19%23.2%19%5.6%2.4%2.4%
Mar 202632.1%17.5%21.4%17.5%6.4%2.8%2.2%
Apr 202635.1%15.7%19.2%19.2%5.7%3.1%2.1%
May 202627.3%22.2%18.2%22.2%5.4%2.3%2.3%
Jun 202630.6%16.7%20.4%20.4%6.1%3.3%2.6%
Jul 202626.9%18%22%22%5.3%3.6%2.4%
Aug 202631.8%17.3%21.2%17.3%6.3%3.4%2.7%
Sep 202628%22.9%22.9%15.3%5.6%3%2.4%

How has the Taylors of Harrogate and Union Coffee comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom coffee brands in September 2026?

2 changes
  1. In September 2026, Union Coffee lost share of searches among coffee brands in the United Kingdom, from 6.3% to 5.6%.

  2. Estimated monthly branded searches for Taylors of Harrogate in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Taylors of Harrogate’s and Union Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Taylors of Harrogate

1 branded search term

  • taylors coffee

Union Coffee

1 branded search term

  • union coffee

How the Brand Demand Index is measured

Other head-to-heads among coffee brands

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