Brandwave

Sharp vs TCL:Which is more popular?

In September 2026, TCL had more branded searches than Sharp among TV brands in the United Kingdom. TCL had about 14,800 branded searches, while Sharp had 3,600. TCL made up 8.7% of all TV brand searches we track, and Sharp accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about TV brands, TCL appeared in all five answers and Sharp in none.

Among TV brands in the United Kingdom in September 2026

Who do people search for more?

TCL, about 4 searches for every 1 for Sharp

TCL 14.8K searchesSharp 3.6K searches

Who does AI mention more?

TCL, mentioned in every answer we collected

TCL in 5 of 5Sharp in 0 of 5

Who does AI recommend more?

TCL, the only one of the two named

TCL first in 5Sharp never named

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TCL appeared in all five answers. Sharp did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TCL1st
  2. Samsung2nd
  3. LG3rd
  4. Hisense4th
  5. Sony5th
  6. Philips6th
  7. Panasonic7th
  8. Toshiba–
  9. JVC–
  10. Sharp–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Sharp or TCL more popular in search?

This chart shows how often people search Google for Sharp and TCL by name. Each line represents a brand's share of searches for all 11 TV brands we track, month by month, from searches in United Kingdom.

Sharp and TCL among TV brands in the United Kingdom, by month

Share of searches by month for TCL, Sharp. The figures are in the table below the chart.

View monthly share of searches table
MonthLGSamsungHisenseTCLSonyPanasonicToshibaJVCPhilipsSharpPolaroid
Oct 202517.3%25.8%21.1%7.7%7.7%7.7%4.2%2.3%2.3%2.8%0.99%
Nov 202519.1%28.5%19.1%7%7%7%3.8%2.1%1.7%3.1%1.7%
Dec 202516.2%29.5%19.8%8.8%7.2%5.9%4.8%2.1%1.8%2.6%1.2%
Jan 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%2%2.4%1%
Feb 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%1.9%2.4%1.1%
Mar 202618%26.9%18%9.8%8%6.6%4.4%2.4%2.4%2.4%1.1%
Apr 202618.8%28.1%18.8%8.4%6.9%5.6%4.6%3.1%2%2.5%1.1%
May 202617.5%26.2%21.4%7.8%7.8%6.4%4.3%2.8%2.3%2.3%1%
Jun 202617.9%26.7%21.8%8%6.5%6.5%4.4%2.4%1.9%2.9%1.1%
Jul 202616.7%24.9%24.9%7.4%7.4%6.1%4.1%2.7%2.2%2.7%0.98%
Aug 202617.6%26.3%21.5%7.9%7.9%6.4%4.3%2.9%1.9%2.3%1%
Sep 202623.7%23.7%19.4%8.7%7.1%5.8%3.9%2.6%2.1%2.1%0.94%

How has the Sharp and TCL comparison changed over the last 12 months?

3 findings
  • TCL was ahead of Sharp in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sharp’s share of searches among TV brands in the United Kingdom moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United Kingdom moved from 7.7% to 8.7%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for United Kingdom TV brands in September 2026?

2 changes

  1. In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches.

  2. Sharp’s share of searches among TV brands in the United Kingdom has lost ground for 3 months in a row, from 2.9% to 2.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sharp’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sharp

1 branded search term

  • sharp tv

TCL

1 branded search term

  • tcl tv

How the Brand Demand Index is measured

Other head-to-heads among TV brands

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