Brandwave

Polaroid vs TCL:Which is more popular?

In September 2026, TCL had more branded searches than Polaroid among TV brands in the United Kingdom. TCL had about 14,800 branded searches, while Polaroid had 1,600. TCL made up 8.7% of all TV brand searches we track, and Polaroid accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about TV brands, TCL appeared in all five answers and Polaroid in none.

Among TV brands in the United Kingdom in September 2026

Who do people search for more?

TCL, about 9 searches for every 1 for Polaroid

TCL 14.8K searchesPolaroid 1.6K searches

Who does AI mention more?

TCL, mentioned in every answer we collected

TCL in 5 of 5Polaroid in 0 of 5

Who does AI recommend more?

TCL, the only one of the two named

TCL first in 5Polaroid never named

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TCL appeared in all five answers. Polaroid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TCL1st
  2. Samsung2nd
  3. LG3rd
  4. Hisense4th
  5. Sony5th
  6. Philips6th
  7. Panasonic7th
  8. Toshiba–
  9. JVC–
  10. +1 more
  11. Polaroid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polaroid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Polaroid or TCL more popular in search?

This chart shows how often people search Google for Polaroid and TCL by name. Each line represents a brand's share of searches for all 11 TV brands we track, month by month, from searches in United Kingdom.

Polaroid and TCL among TV brands in the United Kingdom, by month

Share of searches by month for TCL, Polaroid. The figures are in the table below the chart.

View monthly share of searches table
MonthLGSamsungHisenseTCLSonyPanasonicToshibaJVCPhilipsSharpPolaroid
Oct 202517.3%25.8%21.1%7.7%7.7%7.7%4.2%2.3%2.3%2.8%0.99%
Nov 202519.1%28.5%19.1%7%7%7%3.8%2.1%1.7%3.1%1.7%
Dec 202516.2%29.5%19.8%8.8%7.2%5.9%4.8%2.1%1.8%2.6%1.2%
Jan 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%2%2.4%1%
Feb 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%1.9%2.4%1.1%
Mar 202618%26.9%18%9.8%8%6.6%4.4%2.4%2.4%2.4%1.1%
Apr 202618.8%28.1%18.8%8.4%6.9%5.6%4.6%3.1%2%2.5%1.1%
May 202617.5%26.2%21.4%7.8%7.8%6.4%4.3%2.8%2.3%2.3%1%
Jun 202617.9%26.7%21.8%8%6.5%6.5%4.4%2.4%1.9%2.9%1.1%
Jul 202616.7%24.9%24.9%7.4%7.4%6.1%4.1%2.7%2.2%2.7%0.98%
Aug 202617.6%26.3%21.5%7.9%7.9%6.4%4.3%2.9%1.9%2.3%1%
Sep 202623.7%23.7%19.4%8.7%7.1%5.8%3.9%2.6%2.1%2.1%0.94%

How has the Polaroid and TCL comparison changed over the last 12 months?

3 findings
  • TCL was ahead of Polaroid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Polaroid’s share of searches among TV brands in the United Kingdom moved from 0.99% to 0.94%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United Kingdom moved from 7.7% to 8.7%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for United Kingdom TV brands in September 2026?

2 changes

  1. In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches.

  2. Estimated monthly branded searches for Polaroid in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Polaroid’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Polaroid

1 branded search term

  • polaroid tv

TCL

1 branded search term

  • tcl tv

How the Brand Demand Index is measured

Other head-to-heads among TV brands

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