Brandwave

Onken vs The Collective:Which is more popular?

In September 2026, The Collective had more branded searches than Onken among yoghurt brands in the United Kingdom. The Collective had about 1,600 branded searches, while Onken had 1,300. The Collective made up 1.6% of all yoghurt brand searches we track, and Onken accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Onken appeared in one of the four answers and The Collective in none.

Among yoghurt brands in the United Kingdom in September 2026

Who do people search for more?

The Collective, about 23% more searches than Onken

The Collective 1.6K searchesOnken 1.3K searches

Who does AI mention more?

Onken, mentioned in 1 of 4 answers, The Collective in 0

Onken in 1 of 4The Collective in 0 of 4

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Onken was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Collective did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Yeo Valley2nd
  3. Onken3rd
  4. Müller–
  5. Alpro–
  6. The Collective–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fage4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yeo Valley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Onken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Müller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Collective0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about yoghurt brands

4 answers

  • Asked ChatGPT

    “What's the best yoghurt brand in the UK?”

    1. 1Fage
    2. 2Yeo Valley

  • Asked ChatGPT

    “Which Greek yoghurt is best in the UK?”

    1. 1Fage

  • Asked ChatGPT

    “What are the healthiest yoghurt brands in UK supermarkets?”

    1. 1Fage
    2. 2Yeo Valley
    3. 3Onken

  • Searched Google, AI Overview

    “greek yoghurt”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best yoghurt”

    1. 1Yeo Valley
    2. 2Fage

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Onken or The Collective more popular in search?

This chart shows how often people search Google for Onken and The Collective by name. Each line represents a brand's share of searches for all six yoghurt brands we track, month by month, from searches in United Kingdom.

Onken and The Collective among yoghurt brands in the United Kingdom, by month

Share of searches by month for The Collective, Onken. The figures are in the table below the chart.

View monthly share of searches table
MonthYeo ValleyFageMüllerAlproThe CollectiveOnken
Oct 202549.4%22.8%20.8%5.4%0.59%1%
Nov 202554.8%19.4%18.9%4.9%0.65%1.4%
Dec 202558.5%16.9%18.6%4.3%0.57%1.2%
Jan 202648.7%29.8%14.4%5.3%0.58%1.3%
Feb 202646.8%30.3%16%5.1%0.56%1.2%
Mar 202652.2%24.2%16.1%5.7%0.62%1.1%
Apr 202651%27%15.8%4.5%0.61%1.1%
May 202646.8%30.3%16%5.1%0.68%1%
Jun 202650%23.1%21.1%4.5%0.49%0.83%
Jul 202649.2%22.8%20.8%5.4%0.59%1.3%
Aug 202652.5%22.7%17.1%5.7%0.63%1.4%
Sep 202648.6%25.7%19.3%3.5%1.6%1.3%

How has the Onken and The Collective comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: The Collective took it in September 2026.
  • Across the 12 months ending September 2026, Onken’s share of searches among yoghurt brands in the United Kingdom moved from 1% to 1.3%, and its estimated monthly branded searches moved from 1K to 1.3K.
  • Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in the United Kingdom moved from 0.59% to 1.6%, and its estimated monthly branded searches moved from 590 to 1.6K.

How did search popularity change for United Kingdom yoghurt brands in September 2026?

2 changes

  1. In September 2026, The Collective overtook Onken to rank 5th among yoghurt brands in the United Kingdom, with 1.6% of the searches.

  2. Estimated monthly branded searches for Onken in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Onken’s and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Onken

1 branded search term

  • onken

The Collective

1 branded search term

  • the collective yoghurt

How the Brand Demand Index is measured

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