Yoghurt brands in the United Kingdom:Which are most popular?

Name: Yoghurt brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Yeo Valley was the most searched yoghurt brand in the United Kingdom, accounting for 48.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Fage showed up in every answer. Fage was recommended most often, coming first in two out of three responses that gave a list.

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Top yoghurt brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Fage appeared every time. Fage was recommended most often, coming first in two out of three answers that gave a list. Yeo Valley was second, and Onken was third. Müller, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Fage	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Yeo Valley	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Onken	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Müller	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Alpro	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
The Collective	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Fage4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Yeo Valley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Onken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Müller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Collective0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about yoghurt brands

4 answers

Asked ChatGPT
“What's the best yoghurt brand in the UK?”
1. 1Fage
2. 2Yeo Valley
Asked ChatGPT
“Which Greek yoghurt is best in the UK?”
1. 1Fage
Asked ChatGPT
“What are the healthiest yoghurt brands in UK supermarkets?”
1. 1Fage
2. 2Yeo Valley
3. 3Onken
Searched Google, AI Overview
“greek yoghurt”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best yoghurt”
1. 1Yeo Valley
2. 2Fage

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which yoghurt brands do people search for most?

This chart shows how often people search Google for each yoghurt brand by name. Each line represents a brand's share of searches for all six yoghurt brands we track, month by month, from searches in United Kingdom.

Share of searches among yoghurt brands in the United Kingdom, by month

Month	Yeo Valley	Fage	Müller	Alpro	The Collective	Onken
Oct 2025	49.4%	22.8%	20.8%	5.4%	0.59%	1%
Nov 2025	54.8%	19.4%	18.9%	4.9%	0.65%	1.4%
Dec 2025	58.5%	16.9%	18.6%	4.3%	0.57%	1.2%
Jan 2026	48.7%	29.8%	14.4%	5.3%	0.58%	1.3%
Feb 2026	46.8%	30.3%	16%	5.1%	0.56%	1.2%
Mar 2026	52.2%	24.2%	16.1%	5.7%	0.62%	1.1%
Apr 2026	51%	27%	15.8%	4.5%	0.61%	1.1%
May 2026	46.8%	30.3%	16%	5.1%	0.68%	1%
Jun 2026	50%	23.1%	21.1%	4.5%	0.49%	0.83%
Jul 2026	49.2%	22.8%	20.8%	5.4%	0.59%	1.3%
Aug 2026	52.5%	22.7%	17.1%	5.7%	0.63%	1.4%
Sep 2026	48.6%	25.7%	19.3%	3.5%	1.6%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Yeo Valley	48.6%	49.5K	0%	-3.9 points
2, held 2nd	Fage	25.7%	26.2K	+22.4%	+3 points
3, held 3rd	Müller	19.3%	19.7K	+22.4%	+2.3 points
4, held 4th	Alpro	3.5%	3.6K	-33.3%	-2.2 points
5, moved from 6th to 5th	The Collective	1.6%	1.6K	+171.2%	+0.9 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Onken Müller	1.3%	1.3K	0%	-0.1 pointsmoved from 5th to 6th

1.Yeo Valley
48.6%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -3.9 points.
2.Fage
25.7%
Held 2nd. 26.2K estimated branded searches, +22.4% vs prior month. Share +3 points.
3.Müller
19.3%
Held 3rd. 19.7K estimated branded searches, +22.4% vs prior month. Share +2.3 points.
4.Alpro
3.5%
Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -2.2 points.
5.The Collective
1.6%
Moved from 6th to 5th. 1.6K estimated branded searches, +171.2% vs prior month. Share +0.9 points.
6.Onken
1.3%
Moved from 5th to 6th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

Alpro sells other things too, so only its searches that name this product count here, like “alpro yogurt”.

Which brand is most popular in search among yoghurt brands in the United Kingdom?

6 brands

In September 2026, Yeo Valley was the most searched among yoghurt brands in the United Kingdom, with an estimated 49.5K branded searches, 48.6% of all searches for the six we track. Fage is in 2nd place, 22.9 percentage points behind at 25.7%.

United Kingdom yoghurt brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Yeo Valley	49.4% → 48.6%	58.5%Dec 2025	46.8%Feb 2026	1st
Fage	22.8% → 25.7%	30.3%May 2026	16.9%Dec 2025	2nd
Müller	20.8% → 19.3%	21.1%Jun 2026	14.4%Jan 2026	3rd
Alpro	5.4% → 3.5%	5.7%Aug 2026	3.5%Sep 2026	4th
The Collective	0.59% → 1.6%	1.6%Sep 2026	0.49%Jun 2026	6th → 5th
Onken	1% → 1.3%	1.4%Nov 2025	0.83%Jun 2026	5th → 6th

Each finding as a sentence

Across the 12 months ending September 2026, Yeo Valley’s share of searches among yoghurt brands in the United Kingdom decreased from 49.4% to 48.6%.
Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands in the United Kingdom increased from 22.8% to 25.7%.
Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands in the United Kingdom decreased from 20.8% to 19.3%.
Across the 12 months ending September 2026, Alpro’s share of searches among yoghurt brands in the United Kingdom decreased from 5.4% to 3.5%.
Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in the United Kingdom increased from 0.59% to 1.6%.
Across the 12 months ending September 2026, Yeo Valley’s share of searches among yoghurt brands in the United Kingdom peaked at 58.5% in December 2025 and was lowest at 46.8% in February 2026.
Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands in the United Kingdom peaked at 30.3% in May 2026 and was lowest at 16.9% in December 2025.
Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands in the United Kingdom peaked at 21.1% in June 2026 and was lowest at 14.4% in January 2026.
Across the 12 months ending September 2026, Alpro’s share of searches among yoghurt brands in the United Kingdom peaked at 5.7% in August 2026 and was lowest at 3.5% in September 2026.
Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in the United Kingdom peaked at 1.6% in September 2026 and was lowest at 0.49% in June 2026.
Across the 12 months ending September 2026, The Collective rose from 6th to 5th among yoghurt brands in the United Kingdom.
Across the 12 months ending September 2026, Onken fell from 5th to 6th among yoghurt brands in the United Kingdom.

How did search popularity change for United Kingdom yoghurt brands in September 2026?

6 changes

In September 2026, The Collective overtook Onken to rank 5th among yoghurt brands in the United Kingdom, with 1.6% of the searches.
In September 2026, Fage gained share of searches among yoghurt brands in the United Kingdom, from 22.7% to 25.7%.
In September 2026, Müller gained share of searches among yoghurt brands in the United Kingdom, from 17.1% to 19.3%.
In September 2026, Yeo Valley lost share of searches among yoghurt brands in the United Kingdom, from 52.5% to 48.6%.
In September 2026, Alpro lost share of searches among yoghurt brands in the United Kingdom, from 5.7% to 3.5%.
Estimated monthly branded searches for Onken in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted for yoghurt brands?

9 search terms

Each brand's share of searches among yoghurt brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.