Brandwave

How popular isFage?

In September 2026, people searched for Fage by name about 26,200 times in the United Kingdom, a 14.4% increase from the previous year. These searches made up 25.7% of all United Kingdom yoghurt brand searches, placing Fage second out of six brands. When we asked both ChatGPT and Google AI Overviews about yoghurt brands, Fage appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Fage is the second most searched of 6 competitors and the most recommended in AI answers.

  1. Yeo ValleyShare of searches 48.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. FageShare of searches 25.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. MüllerShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. AlproShare of searches 3.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. The CollectiveShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fage appeared in all four answers. Fage is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Yeo Valley2nd
  3. Onken3rd
  4. Müller–
  5. Alpro–
  6. The Collective–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fage4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yeo Valley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Onken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Müller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Collective0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about yoghurt brands

4 answers

  • Asked ChatGPT

    “What's the best yoghurt brand in the UK?”

    1. 1Fage
    2. 2Yeo Valley

  • Asked ChatGPT

    “Which Greek yoghurt is best in the UK?”

    1. 1Fage

  • Asked ChatGPT

    “What are the healthiest yoghurt brands in UK supermarkets?”

    1. 1Fage
    2. 2Yeo Valley
    3. 3Onken

  • Searched Google, AI Overview

    “greek yoghurt”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best yoghurt”

    1. 1Yeo Valley
    2. 2Fage

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which yoghurt brands compete with Fage?

Fage against yoghurt brands in the United Kingdom, by month

Share of searches by month for Yeo Valley, Fage, Müller, Alpro. The figures are in the table below the chart.

View monthly share of searches table
MonthYeo ValleyFageMüllerAlproThe CollectiveOnken
Oct 202549.4%22.8%20.8%5.4%0.59%1%
Nov 202554.8%19.4%18.9%4.9%0.65%1.4%
Dec 202558.5%16.9%18.6%4.3%0.57%1.2%
Jan 202648.7%29.8%14.4%5.3%0.58%1.3%
Feb 202646.8%30.3%16%5.1%0.56%1.2%
Mar 202652.2%24.2%16.1%5.7%0.62%1.1%
Apr 202651%27%15.8%4.5%0.61%1.1%
May 202646.8%30.3%16%5.1%0.68%1%
Jun 202650%23.1%21.1%4.5%0.49%0.83%
Jul 202649.2%22.8%20.8%5.4%0.59%1.3%
Aug 202652.5%22.7%17.1%5.7%0.63%1.4%
Sep 202648.6%25.7%19.3%3.5%1.6%1.3%

  1. 1.Yeo Valley

    48.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -3.9 points.

  2. 2.Fage

    25.7%

    Held 2nd. 26.2K estimated branded searches, +22.4% vs prior month. Share +3 points.

  3. 3.Müller

    19.3%

    Held 3rd. 19.7K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  4. 4.Alpro

    3.5%

    Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -2.2 points.

  5. 5.The Collective

    1.6%

    Moved from 6th to 5th. 1.6K estimated branded searches, +171.2% vs prior month. Share +0.9 points.

  6. 6.Onken

    1.3%

    Moved from 5th to 6th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

Alpro sells other things too, so only its searches that name this product count here, like “alpro yogurt”.

Compare popularity between Fage and its closest rivals

Every comparison with Fage

5 comparisons

How has branded search demand for Fage changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fage in the United Kingdom rose from 22.9K to 26.2K.
  • Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands in the United Kingdom increased from 22.8% to 25.7%.
  • Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands in the United Kingdom peaked at 30.3% in May 2026 and was lowest at 16.9% in December 2025.

How did search popularity change for United Kingdom yoghurt brands in September 2026?

6 changes

  1. In September 2026, The Collective overtook Onken to rank 5th among yoghurt brands in the United Kingdom, with 1.6% of the searches.

  2. In September 2026, Fage gained share of searches among yoghurt brands in the United Kingdom, from 22.7% to 25.7%.

  3. In September 2026, Müller gained share of searches among yoghurt brands in the United Kingdom, from 17.1% to 19.3%.

  4. In September 2026, Yeo Valley lost share of searches among yoghurt brands in the United Kingdom, from 52.5% to 48.6%.

  5. In September 2026, Alpro lost share of searches among yoghurt brands in the United Kingdom, from 5.7% to 3.5%.

  6. Estimated monthly branded searches for Onken in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are Fage’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fage
  • fage yoghurt

Do you work for Fage? To request corrections or removal please contact us via our support page and we will be happy to assist.

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