Fage vs Müller:Which is more popular?
In September 2026, Fage had more branded searches than Müller among yoghurt brands in the United Kingdom. Fage had about 26,200 branded searches, while Müller had 19,700. Fage made up 25.7% of all yoghurt brand searches we track, and Müller accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Fage appeared in all four answers and Müller in none.
Who do people search for more?
Fage, about 33% more searches than Müller
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fage appeared in all four answers. Müller did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fage1st
Yeo Valley2nd
Onken3rd
Müller–
Alpro–
The Collective–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fage4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yeo Valley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Onken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Müller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Collective0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about yoghurt brands
4 answers
Asked ChatGPT
“What's the best yoghurt brand in the UK?”
Asked ChatGPT
“Which Greek yoghurt is best in the UK?”
- 1Fage
- 1
Asked ChatGPT
“What are the healthiest yoghurt brands in UK supermarkets?”
Searched Google, AI Overview
“greek yoghurt”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Fage or Müller more popular in search?
This chart shows how often people search Google for Fage and Müller by name. Each line represents a brand's share of searches for all six yoghurt brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Fage, Müller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yeo Valley | Fage | Müller | Alpro | The Collective | Onken |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 20.8% | 5.4% | 0.59% | 1% |
| Nov 2025 | 54.8% | 19.4% | 18.9% | 4.9% | 0.65% | 1.4% |
| Dec 2025 | 58.5% | 16.9% | 18.6% | 4.3% | 0.57% | 1.2% |
| Jan 2026 | 48.7% | 29.8% | 14.4% | 5.3% | 0.58% | 1.3% |
| Feb 2026 | 46.8% | 30.3% | 16% | 5.1% | 0.56% | 1.2% |
| Mar 2026 | 52.2% | 24.2% | 16.1% | 5.7% | 0.62% | 1.1% |
| Apr 2026 | 51% | 27% | 15.8% | 4.5% | 0.61% | 1.1% |
| May 2026 | 46.8% | 30.3% | 16% | 5.1% | 0.68% | 1% |
| Jun 2026 | 50% | 23.1% | 21.1% | 4.5% | 0.49% | 0.83% |
| Jul 2026 | 49.2% | 22.8% | 20.8% | 5.4% | 0.59% | 1.3% |
| Aug 2026 | 52.5% | 22.7% | 17.1% | 5.7% | 0.63% | 1.4% |
| Sep 2026 | 48.6% | 25.7% | 19.3% | 3.5% | 1.6% | 1.3% |
How has the Fage and Müller comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Müller took it in December 2025, Fage took it in January 2026.
- Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands in the United Kingdom moved from 22.8% to 25.7%, and its estimated monthly branded searches moved from 22.9K to 26.2K.
- Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands in the United Kingdom moved from 20.8% to 19.3%, and its estimated monthly branded searches moved from 20.9K to 19.7K.
How did search popularity change for United Kingdom yoghurt brands in September 2026?
2 changes
In September 2026, Fage gained share of searches among yoghurt brands in the United Kingdom, from 22.7% to 25.7%.
In September 2026, Müller gained share of searches among yoghurt brands in the United Kingdom, from 17.1% to 19.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fage’s and Müller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoghurt brands
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