Alpro vs Müller:Which is more popular?
In September 2026, Müller had more branded searches than Alpro among yoghurt brands in the United Kingdom. Müller had about 19,700 branded searches, while Alpro had 3,600. Müller made up 19.3% of all yoghurt brand searches we track, and Alpro accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, neither Alpro nor Müller appeared in any of the four answers.
Who do people search for more?
Müller, about 5 searches for every 1 for Alpro
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
Follow Alpro vs Müller and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Alpro nor Müller showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fage1st
Yeo Valley2nd
Onken3rd- Müller–
Alpro–
The Collective–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fage4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yeo Valley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Onken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Müller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Collective0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about yoghurt brands
4 answers
Asked ChatGPT
“What's the best yoghurt brand in the UK?”
Asked ChatGPT
“Which Greek yoghurt is best in the UK?”
- 1Fage
- 1
Asked ChatGPT
“What are the healthiest yoghurt brands in UK supermarkets?”
Searched Google, AI Overview
“greek yoghurt”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Alpro or Müller more popular in search?
This chart shows how often people search Google for Alpro and Müller by name. Each line represents a brand's share of searches for all six yoghurt brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Müller, Alpro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yeo Valley | Fage | Müller | Alpro | The Collective | Onken |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 20.8% | 5.4% | 0.59% | 1% |
| Nov 2025 | 54.8% | 19.4% | 18.9% | 4.9% | 0.65% | 1.4% |
| Dec 2025 | 58.5% | 16.9% | 18.6% | 4.3% | 0.57% | 1.2% |
| Jan 2026 | 48.7% | 29.8% | 14.4% | 5.3% | 0.58% | 1.3% |
| Feb 2026 | 46.8% | 30.3% | 16% | 5.1% | 0.56% | 1.2% |
| Mar 2026 | 52.2% | 24.2% | 16.1% | 5.7% | 0.62% | 1.1% |
| Apr 2026 | 51% | 27% | 15.8% | 4.5% | 0.61% | 1.1% |
| May 2026 | 46.8% | 30.3% | 16% | 5.1% | 0.68% | 1% |
| Jun 2026 | 50% | 23.1% | 21.1% | 4.5% | 0.49% | 0.83% |
| Jul 2026 | 49.2% | 22.8% | 20.8% | 5.4% | 0.59% | 1.3% |
| Aug 2026 | 52.5% | 22.7% | 17.1% | 5.7% | 0.63% | 1.4% |
| Sep 2026 | 48.6% | 25.7% | 19.3% | 3.5% | 1.6% | 1.3% |
Alpro sells other things too, so only its searches that name this product count here, like “alpro yogurt”.
How has the Alpro and Müller comparison changed over the last 12 months?
3 findings
- Müller was ahead of Alpro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alpro’s share of searches among yoghurt brands in the United Kingdom moved from 5.4% to 3.5%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands in the United Kingdom moved from 20.8% to 19.3%, and its estimated monthly branded searches moved from 20.9K to 19.7K.
How did search popularity change for United Kingdom yoghurt brands in September 2026?
2 changes
In September 2026, Müller gained share of searches among yoghurt brands in the United Kingdom, from 17.1% to 19.3%.
In September 2026, Alpro lost share of searches among yoghurt brands in the United Kingdom, from 5.7% to 3.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Alpro’s and Müller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoghurt brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.