Brandwave

Müller vs Yeo Valley:Which is more popular?

In September 2026, Yeo Valley had more branded searches than Müller among yoghurt brands in the United Kingdom. Yeo Valley had about 49,500 branded searches, while Müller had 19,700. Yeo Valley made up 48.6% of all yoghurt brand searches we track, and Müller accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Yeo Valley appeared in three of the four answers and Müller in none.

Among yoghurt brands in the United Kingdom in September 2026

Who do people search for more?

Yeo Valley, about 3 searches for every 1 for Müller

Yeo Valley 49.5K searchesMüller 19.7K searches

Who does AI mention more?

Yeo Valley, mentioned in 3 of 4 answers, Müller in 0

Yeo Valley in 3 of 4Müller in 0 of 4

Who does AI recommend more?

Yeo Valley, the only one of the two named

Yeo Valley first in 3Müller never named

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Yeo Valley was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Müller did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Yeo Valley2nd
  3. Onken3rd
  4. Müller–
  5. Alpro–
  6. The Collective–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fage4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yeo Valley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Onken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Müller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Collective0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about yoghurt brands

4 answers

  • Asked ChatGPT

    “What's the best yoghurt brand in the UK?”

    1. 1Fage
    2. 2Yeo Valley

  • Asked ChatGPT

    “Which Greek yoghurt is best in the UK?”

    1. 1Fage

  • Asked ChatGPT

    “What are the healthiest yoghurt brands in UK supermarkets?”

    1. 1Fage
    2. 2Yeo Valley
    3. 3Onken

  • Searched Google, AI Overview

    “greek yoghurt”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best yoghurt”

    1. 1Yeo Valley
    2. 2Fage

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Müller or Yeo Valley more popular in search?

This chart shows how often people search Google for Müller and Yeo Valley by name. Each line represents a brand's share of searches for all six yoghurt brands we track, month by month, from searches in United Kingdom.

Müller and Yeo Valley among yoghurt brands in the United Kingdom, by month

Share of searches by month for Yeo Valley, Müller. The figures are in the table below the chart.

View monthly share of searches table
MonthYeo ValleyFageMüllerAlproThe CollectiveOnken
Oct 202549.4%22.8%20.8%5.4%0.59%1%
Nov 202554.8%19.4%18.9%4.9%0.65%1.4%
Dec 202558.5%16.9%18.6%4.3%0.57%1.2%
Jan 202648.7%29.8%14.4%5.3%0.58%1.3%
Feb 202646.8%30.3%16%5.1%0.56%1.2%
Mar 202652.2%24.2%16.1%5.7%0.62%1.1%
Apr 202651%27%15.8%4.5%0.61%1.1%
May 202646.8%30.3%16%5.1%0.68%1%
Jun 202650%23.1%21.1%4.5%0.49%0.83%
Jul 202649.2%22.8%20.8%5.4%0.59%1.3%
Aug 202652.5%22.7%17.1%5.7%0.63%1.4%
Sep 202648.6%25.7%19.3%3.5%1.6%1.3%

How has the Müller and Yeo Valley comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom yoghurt brands in September 2026?

2 changes

  1. In September 2026, Müller gained share of searches among yoghurt brands in the United Kingdom, from 17.1% to 19.3%.

  2. In September 2026, Yeo Valley lost share of searches among yoghurt brands in the United Kingdom, from 52.5% to 48.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Müller’s and Yeo Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Müller

3 branded search terms

  • muller
  • muller corner
  • muller yogurt

Yeo Valley

1 branded search term

  • yeo valley

How the Brand Demand Index is measured

Other head-to-heads among yoghurt brands

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