How popular isOnken?
In September 2026, people searched for Onken by name about 1,300 times in the United Kingdom, a 30% increase from the previous year. These searches made up 1.3% of all United Kingdom yoghurt brand searches, placing Onken sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about yoghurt brands, Onken appeared in one of the four answers and was the third most recommended of the six.
Onken is the sixth most searched of 6 competitors and the third most recommended in AI answers.
Yeo ValleyShare of searches 48.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
FageShare of searches 25.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MüllerShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
AlproShare of searches 3.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
OnkenShare of searches 1.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Onken was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Onken is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fage1st
- Yeo Valley2nd
- Onken3rd
- Müller–
- Alpro–
The Collective–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fage4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yeo Valley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Onken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Müller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Collective0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about yoghurt brands
4 answers
Asked ChatGPT
“What's the best yoghurt brand in the UK?”
Asked ChatGPT
“Which Greek yoghurt is best in the UK?”
- 1Fage
- 1
Asked ChatGPT
“What are the healthiest yoghurt brands in UK supermarkets?”
Searched Google, AI Overview
“greek yoghurt”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which yoghurt brands compete with Onken?
Share of searches by month for Yeo Valley, Fage, Müller, Alpro, Onken. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yeo Valley | Fage | Müller | Alpro | The Collective | Onken |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 20.8% | 5.4% | 0.59% | 1% |
| Nov 2025 | 54.8% | 19.4% | 18.9% | 4.9% | 0.65% | 1.4% |
| Dec 2025 | 58.5% | 16.9% | 18.6% | 4.3% | 0.57% | 1.2% |
| Jan 2026 | 48.7% | 29.8% | 14.4% | 5.3% | 0.58% | 1.3% |
| Feb 2026 | 46.8% | 30.3% | 16% | 5.1% | 0.56% | 1.2% |
| Mar 2026 | 52.2% | 24.2% | 16.1% | 5.7% | 0.62% | 1.1% |
| Apr 2026 | 51% | 27% | 15.8% | 4.5% | 0.61% | 1.1% |
| May 2026 | 46.8% | 30.3% | 16% | 5.1% | 0.68% | 1% |
| Jun 2026 | 50% | 23.1% | 21.1% | 4.5% | 0.49% | 0.83% |
| Jul 2026 | 49.2% | 22.8% | 20.8% | 5.4% | 0.59% | 1.3% |
| Aug 2026 | 52.5% | 22.7% | 17.1% | 5.7% | 0.63% | 1.4% |
| Sep 2026 | 48.6% | 25.7% | 19.3% | 3.5% | 1.6% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 49.5K | 0% | -3.9 points | |
| 2, held 2nd | 25.7% | 26.2K | +22.4% | +3 points | |
| 3, held 3rd | 19.3% | 19.7K | +22.4% | +2.3 points | |
| 4, held 4th | 3.5% | 3.6K | -33.3% | -2.2 points | |
| 5, moved from 6th to 5th | 1.6% | 1.6K | +171.2% | +0.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.3% | 1.3K | 0% | -0.1 pointsmoved from 5th to 6th |
48.6%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -3.9 points.
2.
Fage25.7%
Held 2nd. 26.2K estimated branded searches, +22.4% vs prior month. Share +3 points.
3.
Müller19.3%
Held 3rd. 19.7K estimated branded searches, +22.4% vs prior month. Share +2.3 points.
4.
Alpro3.5%
Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -2.2 points.
1.6%
Moved from 6th to 5th. 1.6K estimated branded searches, +171.2% vs prior month. Share +0.9 points.
6.
Onken1.3%
Moved from 5th to 6th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
Alpro sells other things too, so only its searches that name this product count here, like “alpro yogurt”.
Compare popularity between Onken and its closest rivals
Every comparison with Onken
5 comparisons
How has branded search demand for Onken changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Onken in the United Kingdom rose from 1K to 1.3K.
- Across the 12 months ending September 2026, Onken fell from 5th to 6th among yoghurt brands in the United Kingdom.
How did search popularity change for United Kingdom yoghurt brands in September 2026?
6 changes
In September 2026, The Collective overtook Onken to rank 5th among yoghurt brands in the United Kingdom, with 1.6% of the searches.
In September 2026, Fage gained share of searches among yoghurt brands in the United Kingdom, from 22.7% to 25.7%.
In September 2026, Müller gained share of searches among yoghurt brands in the United Kingdom, from 17.1% to 19.3%.
In September 2026, Yeo Valley lost share of searches among yoghurt brands in the United Kingdom, from 52.5% to 48.6%.
In September 2026, Alpro lost share of searches among yoghurt brands in the United Kingdom, from 5.7% to 3.5%.
Estimated monthly branded searches for Onken in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are Onken’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Onken’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- onken
Who owns Onken?
Onken is owned by Müller. Brandwave also tracks Müller, owned by the same company, in the United Kingdom.
Do you work for Onken? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Onken your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.