Brandwave

Medino vs Pharmacy2U:Which is more popular?

In September 2026, Pharmacy2U had more branded searches than Medino among online doctors in the United Kingdom. Pharmacy2U had about 165,000 branded searches, while Medino had 6,600. Pharmacy2U made up 38.5% of all online doctor searches we track, and Medino accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about online doctors, Pharmacy2U appeared in three of the five answers and Medino in none.

Among online doctors in the United Kingdom in September 2026

Who do people search for more?

Pharmacy2U, about 25 searches for every 1 for Medino

Pharmacy2U 165K searchesMedino 6.6K searches

Who does AI mention more?

Pharmacy2U, mentioned in 3 of 5 answers, Medino in 0

Pharmacy2U in 3 of 5Medino in 0 of 5

Who does AI recommend more?

Pharmacy2U, the only one of the two named

Pharmacy2U first in 2Medino never named

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Top online doctors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pharmacy2U was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Medino did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots Online Doctor1st
  2. Pharmacy2U2nd
  3. Superdrug Online Doctor3rd
  4. Asda4th
  5. Simple Online Pharmacy–
  6. Numan–
  7. ZAVA–
  8. Medino–
  9. LloydsDirect–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online doctors

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Medino or Pharmacy2U more popular in search?

This chart shows how often people search Google for Medino and Pharmacy2U by name. Each line represents a brand's share of searches for all nine online doctor brands we track, month by month, from searches in United Kingdom.

Medino and Pharmacy2U among online doctors in the United Kingdom, by month

Share of searches by month for Pharmacy2U, Medino. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy2UBoots Online DoctorSimple Online PharmacyAsdaNumanZAVASuperdrug Online DoctorMedinoLloydsDirect
Oct 202537.8%16.9%16.9%9.3%9.3%5.1%2.3%1.2%1.2%
Nov 202540.5%18.2%14.8%8.1%8.1%5.4%2.4%1.3%1.1%
Dec 202542.8%19.2%12.8%8.6%7%4.7%2.6%1.1%1.1%
Jan 202642.9%15.8%12.9%8.6%10.6%4.7%2.1%1.2%1.2%
Feb 202642.1%18.9%12.6%8.5%8.5%4.6%2.5%1.1%1.1%
Mar 202639.3%21.6%11.8%9.7%7.9%4.3%2.9%1.3%1.3%
Apr 202639.6%21.7%11.9%9.7%7.9%4.3%2.4%1.3%1.1%
May 202636.3%24.2%13.3%10.9%6%4.9%2.2%1.5%0.79%
Jun 202636.1%24.1%13.3%10.8%5.9%4.9%2.7%1.4%0.79%
Jul 202634.2%28%12.5%10.3%5.6%4.6%2.5%1.4%0.91%
Aug 202632.7%26.7%12%12%6.6%4.4%2.9%1.6%1.1%
Sep 202638.5%25.7%11.6%9.5%5.2%4.2%2.8%1.5%1%

How has the Medino and Pharmacy2U comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online doctors in September 2026?

2 changes
  1. In September 2026, Pharmacy2U gained share of searches among online doctors in the United Kingdom, from 32.7% to 38.5%.

  2. Estimated monthly branded searches for Medino in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Medino’s and Pharmacy2U’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medino

1 branded search term

  • medino

Pharmacy2U

2 branded search terms

  • pharmacy 2u
  • pharmacy2u

How the Brand Demand Index is measured

Other head-to-heads among online doctors

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