Kelly's of Cornwall vs Magnum:Which is more popular?
In September 2026, Magnum had more branded searches than Kelly's of Cornwall among ice cream brands in the United Kingdom. Magnum had about 9,900 branded searches, while Kelly's of Cornwall had 590. Magnum made up 19.8% of all ice cream brand searches we track, and Kelly's of Cornwall accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Kelly's of Cornwall appeared in two of the four answers and Magnum in one. Kelly's of Cornwall and Magnum were each mentioned first in one of the two answers that named either.
Who do people search for more?
Magnum, about 17 searches for every 1 for Kelly's of Cornwall
Who does AI mention more?
Kelly's of Cornwall, mentioned in 2 of 4 answers, Magnum in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kelly's of Cornwall was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Magnum was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kelly's of Cornwall and Magnum were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mackie's of Scotland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ben & Jerry's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kelly's of Cornwall2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Magnum1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jude's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carte D'Or1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“What's the best ice cream brand in the UK?”
Asked ChatGPT
“Which supermarket ice cream is best in the UK?”
Asked ChatGPT
“What are the most popular ice cream brands in the UK?”
Searched Google, AI Overview
“ice cream”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Kelly's of Cornwall or Magnum more popular in search?
This chart shows how often people search Google for Kelly's of Cornwall and Magnum by name. Each line represents a brand's share of searches for all eight ice cream brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Magnum, Kelly's of Cornwall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Magnum | Jude's | Halo Top | Mackie's of Scotland | Carte D'Or | Ben & Jerry's | Kelly's of Cornwall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 17.9% | 11.9% | 11.9% | 7.9% | 5.3% | 4.2% | 0.86% |
| Nov 2025 | 42.2% | 18.9% | 10.3% | 10.3% | 8.4% | 5.6% | 3.7% | 0.75% |
| Dec 2025 | 44% | 19.7% | 10.7% | 7.1% | 8.8% | 5.8% | 3.2% | 0.78% |
| Jan 2026 | 39.6% | 17.7% | 9.6% | 14.4% | 7.9% | 6.3% | 3.5% | 0.85% |
| Feb 2026 | 40.9% | 18.3% | 12.2% | 12.2% | 6.5% | 5.4% | 3.6% | 0.88% |
| Mar 2026 | 39.8% | 21.7% | 11.8% | 11.8% | 6.5% | 4.3% | 3.4% | 0.7% |
| Apr 2026 | 40.4% | 22.1% | 12.1% | 12.1% | 5.4% | 4.3% | 2.8% | 0.88% |
| May 2026 | 37.1% | 30.3% | 11.1% | 9.1% | 4.9% | 4% | 2.7% | 0.81% |
| Jun 2026 | 37.9% | 31% | 11.3% | 9.3% | 4.1% | 3.3% | 2.2% | 0.82% |
| Jul 2026 | 32.3% | 32.3% | 14.4% | 9.7% | 4.3% | 4.3% | 1.9% | 0.86% |
| Aug 2026 | 36.6% | 30% | 13.4% | 8.9% | 4.9% | 3.9% | 1.4% | 0.97% |
| Sep 2026 | 44.3% | 19.8% | 13.2% | 10.8% | 5.8% | 3.8% | 1.2% | 1.2% |
How has the Kelly's of Cornwall and Magnum comparison changed over the last 12 months?
3 findings
- Magnum was ahead of Kelly's of Cornwall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kelly's of Cornwall’s share of searches among ice cream brands in the United Kingdom moved from 0.86% to 1.2%, and its estimated monthly branded searches moved from 390 to 590.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in the United Kingdom moved from 17.9% to 19.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United Kingdom ice cream brands in September 2026?
2 changes
In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%.
Estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose 51.3% over 12 measured months, from 390 to 590 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kelly's of Cornwall’s and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kelly's of Cornwall
2 branded search terms
- kellys cornwall
- kellys of cornwall
Magnum
1 branded search term
- magnum ice cream
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