How popular isMagnum?
In September 2026, people searched for Magnum by name about 9,900 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 19.8% of all United Kingdom ice cream brand searches, placing Magnum second out of eight brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Magnum appeared in one of the four answers and was the third most recommended of the eight.
Magnum is the second most searched of 8 competitors and the third most recommended in AI answers.
Haagen-DazsShare of searches 44.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MagnumShare of searches 19.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
Jude'sShare of searches 13.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
Halo TopShare of searches 10.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Mackie's of ScotlandShare of searches 5.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Magnum was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Magnum is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mackie's of Scotland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ben & Jerry's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kelly's of Cornwall2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Magnum1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jude's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carte D'Or1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“What's the best ice cream brand in the UK?”
Asked ChatGPT
“Which supermarket ice cream is best in the UK?”
Asked ChatGPT
“What are the most popular ice cream brands in the UK?”
Searched Google, AI Overview
“ice cream”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which ice cream brands compete with Magnum?
Share of searches by month for Haagen-Dazs, Magnum, Jude's, Halo Top, Mackie's of Scotland, Carte D'Or. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Magnum | Jude's | Halo Top | Mackie's of Scotland | Carte D'Or | Ben & Jerry's | Kelly's of Cornwall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 17.9% | 11.9% | 11.9% | 7.9% | 5.3% | 4.2% | 0.86% |
| Nov 2025 | 42.2% | 18.9% | 10.3% | 10.3% | 8.4% | 5.6% | 3.7% | 0.75% |
| Dec 2025 | 44% | 19.7% | 10.7% | 7.1% | 8.8% | 5.8% | 3.2% | 0.78% |
| Jan 2026 | 39.6% | 17.7% | 9.6% | 14.4% | 7.9% | 6.3% | 3.5% | 0.85% |
| Feb 2026 | 40.9% | 18.3% | 12.2% | 12.2% | 6.5% | 5.4% | 3.6% | 0.88% |
| Mar 2026 | 39.8% | 21.7% | 11.8% | 11.8% | 6.5% | 4.3% | 3.4% | 0.7% |
| Apr 2026 | 40.4% | 22.1% | 12.1% | 12.1% | 5.4% | 4.3% | 2.8% | 0.88% |
| May 2026 | 37.1% | 30.3% | 11.1% | 9.1% | 4.9% | 4% | 2.7% | 0.81% |
| Jun 2026 | 37.9% | 31% | 11.3% | 9.3% | 4.1% | 3.3% | 2.2% | 0.82% |
| Jul 2026 | 32.3% | 32.3% | 14.4% | 9.7% | 4.3% | 4.3% | 1.9% | 0.86% |
| Aug 2026 | 36.6% | 30% | 13.4% | 8.9% | 4.9% | 3.9% | 1.4% | 0.97% |
| Sep 2026 | 44.3% | 19.8% | 13.2% | 10.8% | 5.8% | 3.8% | 1.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 22.2K | -18.1% | +7.7 points | |
| 2, held 2nd | 19.8% | 9.9K | -55.4% | -10.2 points | |
| 3, held 3rd | 13.2% | 6.6K | -33.3% | -0.2 points | |
| 4, held 4th | 10.8% | 5.4K | -18.2% | +1.9 points | |
| 5, held 5th | 5.8% | 2.9K | -19.4% | +0.9 points | |
| 6, held 6th | 3.8% | 1.9K | -34.5% | -0.1 points | |
| 7, held 7th | 1.2% | 590 | -41% | -0.2 points | |
| 8, held 8th | 1.2% | 590 | -18.1% | +0.2 points |
44.3%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share +7.7 points.
2.
Magnum19.8%
Held 2nd. 9.9K estimated branded searches, -55.4% vs prior month. Share -10.2 points.
3.
Jude's13.2%
Held 3rd. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
4.
Halo Top10.8%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share +1.9 points.
5.8%
Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.9 points.
3.8%
Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.1 points.
1.2%
Held 7th. 590 estimated branded searches, -41% vs prior month. Share -0.2 points.
1.2%
Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share +0.2 points.
Compare popularity between Magnum and its closest rivals
Every comparison with Magnum
7 comparisons
How has branded search demand for Magnum changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Magnum in the United Kingdom rose from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in the United Kingdom increased from 17.9% to 19.8%.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in the United Kingdom peaked at 32.3% in July 2026 and was lowest at 17.7% in January 2026.
How did search popularity change for United Kingdom ice cream brands in September 2026?
6 changes
In September 2026, Haagen-Dazs gained share of searches among ice cream brands in the United Kingdom, from 36.6% to 44.3%.
In September 2026, Halo Top gained share of searches among ice cream brands in the United Kingdom, from 8.9% to 10.8%.
In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%.
In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%.
Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026.
Estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose 51.3% over 12 measured months, from 390 to 590 in September 2026.
How are Magnum’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Magnum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- magnum ice cream
Who owns Magnum?
Magnum is owned by 
Unilever. Brandwave also tracks Ben & Jerry's, Carte D'Or, 
Dove, 
Lynx, 
Sure, 
TRESemmé and 
Wild, owned by the same company, in the United Kingdom.
Do you work for Magnum? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Magnum your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.