How popular isKelly's of Cornwall?
In September 2026, people searched for Kelly's of Cornwall by name about 590 times in the United Kingdom, a 51.3% increase from the previous year. These searches made up 1.2% of all United Kingdom ice cream brand searches, placing Kelly's of Cornwall eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Kelly's of Cornwall appeared in two of the four answers and was the fourth most recommended of the eight.
Kelly's of Cornwall is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.
Haagen-DazsShare of searches 44.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MagnumShare of searches 19.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
Jude'sShare of searches 13.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
Halo TopShare of searches 10.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Kelly's of CornwallShare of searches 1.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kelly's of Cornwall was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kelly's of Cornwall is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mackie's of Scotland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ben & Jerry's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kelly's of Cornwall2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Magnum1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jude's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carte D'Or1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“What's the best ice cream brand in the UK?”
Asked ChatGPT
“Which supermarket ice cream is best in the UK?”
Asked ChatGPT
“What are the most popular ice cream brands in the UK?”
Searched Google, AI Overview
“ice cream”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which ice cream brands compete with Kelly's of Cornwall?
Share of searches by month for Haagen-Dazs, Magnum, Jude's, Halo Top, Mackie's of Scotland, Carte D'Or, Kelly's of Cornwall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Magnum | Jude's | Halo Top | Mackie's of Scotland | Carte D'Or | Ben & Jerry's | Kelly's of Cornwall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 17.9% | 11.9% | 11.9% | 7.9% | 5.3% | 4.2% | 0.86% |
| Nov 2025 | 42.2% | 18.9% | 10.3% | 10.3% | 8.4% | 5.6% | 3.7% | 0.75% |
| Dec 2025 | 44% | 19.7% | 10.7% | 7.1% | 8.8% | 5.8% | 3.2% | 0.78% |
| Jan 2026 | 39.6% | 17.7% | 9.6% | 14.4% | 7.9% | 6.3% | 3.5% | 0.85% |
| Feb 2026 | 40.9% | 18.3% | 12.2% | 12.2% | 6.5% | 5.4% | 3.6% | 0.88% |
| Mar 2026 | 39.8% | 21.7% | 11.8% | 11.8% | 6.5% | 4.3% | 3.4% | 0.7% |
| Apr 2026 | 40.4% | 22.1% | 12.1% | 12.1% | 5.4% | 4.3% | 2.8% | 0.88% |
| May 2026 | 37.1% | 30.3% | 11.1% | 9.1% | 4.9% | 4% | 2.7% | 0.81% |
| Jun 2026 | 37.9% | 31% | 11.3% | 9.3% | 4.1% | 3.3% | 2.2% | 0.82% |
| Jul 2026 | 32.3% | 32.3% | 14.4% | 9.7% | 4.3% | 4.3% | 1.9% | 0.86% |
| Aug 2026 | 36.6% | 30% | 13.4% | 8.9% | 4.9% | 3.9% | 1.4% | 0.97% |
| Sep 2026 | 44.3% | 19.8% | 13.2% | 10.8% | 5.8% | 3.8% | 1.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 22.2K | -18.1% | +7.7 points | |
| 2, held 2nd | 19.8% | 9.9K | -55.4% | -10.2 points | |
| 3, held 3rd | 13.2% | 6.6K | -33.3% | -0.2 points | |
| 4, held 4th | 10.8% | 5.4K | -18.2% | +1.9 points | |
| 5, held 5th | 5.8% | 2.9K | -19.4% | +0.9 points | |
| 6, held 6th | 3.8% | 1.9K | -34.5% | -0.1 points | |
| 7, held 7th | 1.2% | 590 | -41% | -0.2 points | |
| 8, held 8th | 1.2% | 590 | -18.1% | +0.2 points |
44.3%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share +7.7 points.
2.
Magnum19.8%
Held 2nd. 9.9K estimated branded searches, -55.4% vs prior month. Share -10.2 points.
3.
Jude's13.2%
Held 3rd. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
4.
Halo Top10.8%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share +1.9 points.
5.8%
Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.9 points.
3.8%
Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.1 points.
1.2%
Held 7th. 590 estimated branded searches, -41% vs prior month. Share -0.2 points.
1.2%
Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share +0.2 points.
Compare popularity between Kelly's of Cornwall and its closest rivals
- Kelly's of Cornwall vs Jude's: compare popularity
- Kelly's of Cornwall vs Halo Top: compare popularity
- Kelly's of Cornwall vs Mackie's of Scotland: compare popularity
- Kelly's of Cornwall vs Carte D'Or: compare popularity
- Kelly's of Cornwall vs Ben & Jerry's: compare popularity
- Compare Kelly's of Cornwall with any brand
Every comparison with Kelly's of Cornwall
7 comparisons
How has branded search demand for Kelly's of Cornwall changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose from 390 to 590.
- Across the 12 months ending September 2026, Kelly's of Cornwall’s share of searches among ice cream brands in the United Kingdom held steady, from 0.86% to 1.2%.
How did search popularity change for United Kingdom ice cream brands in September 2026?
6 changes
In September 2026, Haagen-Dazs gained share of searches among ice cream brands in the United Kingdom, from 36.6% to 44.3%.
In September 2026, Halo Top gained share of searches among ice cream brands in the United Kingdom, from 8.9% to 10.8%.
In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%.
In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%.
Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026.
Estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose 51.3% over 12 measured months, from 390 to 590 in September 2026.
How are Kelly's of Cornwall’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kelly's of Cornwall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kellys cornwall
- kellys of cornwall
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