Ice cream brands in the United Kingdom:Which are most popular?

Name: Ice cream brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Haagen-Dazs was the most searched ice cream brand in the United Kingdom, accounting for 44.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Haagen-Dazs showed up in every answer. Haagen-Dazs was recommended most often, coming first in two out of three responses that gave a list.

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Top ice cream brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Haagen-Dazs appeared every time. Haagen-Dazs was recommended most often, coming first in two out of three answers that gave a list. Ben & Jerry's was second, and Magnum was third. Halo Top, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Haagen-Dazs	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Mackie's of Scotland	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Ben & Jerry's	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Kelly's of Cornwall	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Magnum	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Jude's	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Carte D'Or	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Halo Top	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mackie's of Scotland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ben & Jerry's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kelly's of Cornwall2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Magnum1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jude's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carte D'Or1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream brands

4 answers

Asked ChatGPT
“What's the best ice cream brand in the UK?”
Asked ChatGPT
“Which supermarket ice cream is best in the UK?”
1. 1Haagen-Dazs
Asked ChatGPT
“What are the most popular ice cream brands in the UK?”
Searched Google, AI Overview
“ice cream”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best ice cream”
1. 1Haagen-Dazs
2. 2Kelly's of Cornwall

Not named in any answer:

Halo Top

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which ice cream brands do people search for most?

This chart shows how often people search Google for each ice cream brand by name. Each line represents a brand's share of searches for all eight ice cream brands we track, month by month, from searches in United Kingdom.

Share of searches among ice cream brands in the United Kingdom, by month

Month	Haagen-Dazs	Magnum	Jude's	Halo Top	Mackie's of Scotland	Carte D'Or	Ben & Jerry's	Kelly's of Cornwall
Oct 2025	40%	17.9%	11.9%	11.9%	7.9%	5.3%	4.2%	0.86%
Nov 2025	42.2%	18.9%	10.3%	10.3%	8.4%	5.6%	3.7%	0.75%
Dec 2025	44%	19.7%	10.7%	7.1%	8.8%	5.8%	3.2%	0.78%
Jan 2026	39.6%	17.7%	9.6%	14.4%	7.9%	6.3%	3.5%	0.85%
Feb 2026	40.9%	18.3%	12.2%	12.2%	6.5%	5.4%	3.6%	0.88%
Mar 2026	39.8%	21.7%	11.8%	11.8%	6.5%	4.3%	3.4%	0.7%
Apr 2026	40.4%	22.1%	12.1%	12.1%	5.4%	4.3%	2.8%	0.88%
May 2026	37.1%	30.3%	11.1%	9.1%	4.9%	4%	2.7%	0.81%
Jun 2026	37.9%	31%	11.3%	9.3%	4.1%	3.3%	2.2%	0.82%
Jul 2026	32.3%	32.3%	14.4%	9.7%	4.3%	4.3%	1.9%	0.86%
Aug 2026	36.6%	30%	13.4%	8.9%	4.9%	3.9%	1.4%	0.97%
Sep 2026	44.3%	19.8%	13.2%	10.8%	5.8%	3.8%	1.2%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Haagen-Dazs	44.3%	22.2K	-18.1%	+7.7 points
2, held 2nd	Magnum Unilever	19.8%	9.9K	-55.4%	-10.2 points
3, held 3rd	Jude's	13.2%	6.6K	-33.3%	-0.2 points
4, held 4th	Halo Top	10.8%	5.4K	-18.2%	+1.9 points
5, held 5th	Mackie's of Scotland	5.8%	2.9K	-19.4%	+0.9 points
6, held 6th	Carte D'Or Unilever	3.8%	1.9K	-34.5%	-0.1 points
7, held 7th	Ben & Jerry's Unilever	1.2%	590	-41%	-0.2 points
8, held 8th	Kelly's of Cornwall	1.2%	590	-18.1%	+0.2 points

1.Haagen-Dazs
44.3%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share +7.7 points.
2.Magnum
19.8%
Held 2nd. 9.9K estimated branded searches, -55.4% vs prior month. Share -10.2 points.
3.Jude's
13.2%
Held 3rd. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
4.Halo Top
10.8%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share +1.9 points.
5.Mackie's of Scotland
5.8%
Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.9 points.
6.Carte D'Or
3.8%
Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.1 points.
7.Ben & Jerry's
1.2%
Held 7th. 590 estimated branded searches, -41% vs prior month. Share -0.2 points.
8.Kelly's of Cornwall
1.2%
Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share +0.2 points.

Which brand is most popular in search among ice cream brands in the United Kingdom?

8 brands

In September 2026, Haagen-Dazs was the most searched among ice cream brands in the United Kingdom, with an estimated 22.2K branded searches, 44.3% of all searches for the eight we track. Magnum is in 2nd place, 24.6 percentage points behind at 19.8%.

United Kingdom ice cream brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Haagen-Dazs	40% → 44.3%	44.3%Sep 2026	32.3%Jul 2026	1st
Magnum	17.9% → 19.8%	32.3%Jul 2026	17.7%Jan 2026	2nd
Jude's	11.9% → 13.2%	14.4%Jul 2026	9.6%Jan 2026	4th → 3rd
Halo Top	11.9% → 10.8%	14.4%Jan 2026	7.1%Dec 2025	3rd → 4th
Mackie's of Scotland	7.9% → 5.8%	8.8%Dec 2025	4.1%Jun 2026	5th
Carte D'Or	5.3% → 3.8%	6.3%Jan 2026	3.3%Jun 2026	6th
Ben & Jerry's	4.2% → 1.2%	4.2%Oct 2025	1.2%Sep 2026	7th
Kelly's of Cornwall	0.86% → 1.2%	1.2%Sep 2026	0.7%Mar 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands in the United Kingdom increased from 40% to 44.3%.
Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in the United Kingdom increased from 17.9% to 19.8%.
Across the 12 months ending September 2026, Jude's’ share of searches among ice cream brands in the United Kingdom increased from 11.9% to 13.2%.
Across the 12 months ending September 2026, Halo Top’s share of searches among ice cream brands in the United Kingdom decreased from 11.9% to 10.8%.
Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom decreased from 7.9% to 5.8%.
Across the 12 months ending September 2026, Carte D'Or’s share of searches among ice cream brands in the United Kingdom decreased from 5.3% to 3.8%.
Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom decreased from 4.2% to 1.2%.
Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands in the United Kingdom peaked at 44.3% in September 2026 and was lowest at 32.3% in July 2026.
Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in the United Kingdom peaked at 32.3% in July 2026 and was lowest at 17.7% in January 2026.
Across the 12 months ending September 2026, Jude's’ share of searches among ice cream brands in the United Kingdom peaked at 14.4% in July 2026 and was lowest at 9.6% in January 2026.
Across the 12 months ending September 2026, Halo Top’s share of searches among ice cream brands in the United Kingdom peaked at 14.4% in January 2026 and was lowest at 7.1% in December 2025.
Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom peaked at 8.8% in December 2025 and was lowest at 4.1% in June 2026.
Across the 12 months ending September 2026, Carte D'Or’s share of searches among ice cream brands in the United Kingdom peaked at 6.3% in January 2026 and was lowest at 3.3% in June 2026.
Across the 12 months ending September 2026, Jude's rose from 4th to 3rd among ice cream brands in the United Kingdom.
Across the 12 months ending September 2026, Halo Top fell from 3rd to 4th among ice cream brands in the United Kingdom.
Across the 12 months ending September 2026, Kelly's of Cornwall held steady: its share of searches among ice cream brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom ice cream brands in September 2026?

8 changes

In September 2026, Haagen-Dazs gained share of searches among ice cream brands in the United Kingdom, from 36.6% to 44.3%.
In September 2026, Halo Top gained share of searches among ice cream brands in the United Kingdom, from 8.9% to 10.8%.
In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%.
In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%.
Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026.
Estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose 51.3% over 12 measured months, from 390 to 590 in September 2026.
Estimated monthly branded searches for Jude's in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Carte D'Or in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted for ice cream brands?

9 search terms

Each brand's share of searches among ice cream brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.