Halo Top vs Mackie's of Scotland:Which is more popular?
In September 2026, Halo Top had more branded searches than Mackie's of Scotland among ice cream brands in the United Kingdom. Halo Top had about 5,400 branded searches, while Mackie's of Scotland had 2,900. Halo Top made up 10.8% of all ice cream brand searches we track, and Mackie's of Scotland accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Mackie's of Scotland appeared in two of the four answers and Halo Top in none.
Who do people search for more?
Halo Top, about 86% more searches than Mackie's of Scotland
Who does AI mention more?
Mackie's of Scotland, mentioned in 2 of 4 answers, Halo Top in 0
Who does AI recommend more?
Mackie's of Scotland, the only one of the two named
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mackie's of Scotland was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Halo Top did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mackie's of Scotland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ben & Jerry's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kelly's of Cornwall2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Magnum1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jude's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carte D'Or1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“What's the best ice cream brand in the UK?”
Asked ChatGPT
“Which supermarket ice cream is best in the UK?”
Asked ChatGPT
“What are the most popular ice cream brands in the UK?”
Searched Google, AI Overview
“ice cream”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Halo Top or Mackie's of Scotland more popular in search?
This chart shows how often people search Google for Halo Top and Mackie's of Scotland by name. Each line represents a brand's share of searches for all eight ice cream brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Halo Top, Mackie's of Scotland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Magnum | Jude's | Halo Top | Mackie's of Scotland | Carte D'Or | Ben & Jerry's | Kelly's of Cornwall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 17.9% | 11.9% | 11.9% | 7.9% | 5.3% | 4.2% | 0.86% |
| Nov 2025 | 42.2% | 18.9% | 10.3% | 10.3% | 8.4% | 5.6% | 3.7% | 0.75% |
| Dec 2025 | 44% | 19.7% | 10.7% | 7.1% | 8.8% | 5.8% | 3.2% | 0.78% |
| Jan 2026 | 39.6% | 17.7% | 9.6% | 14.4% | 7.9% | 6.3% | 3.5% | 0.85% |
| Feb 2026 | 40.9% | 18.3% | 12.2% | 12.2% | 6.5% | 5.4% | 3.6% | 0.88% |
| Mar 2026 | 39.8% | 21.7% | 11.8% | 11.8% | 6.5% | 4.3% | 3.4% | 0.7% |
| Apr 2026 | 40.4% | 22.1% | 12.1% | 12.1% | 5.4% | 4.3% | 2.8% | 0.88% |
| May 2026 | 37.1% | 30.3% | 11.1% | 9.1% | 4.9% | 4% | 2.7% | 0.81% |
| Jun 2026 | 37.9% | 31% | 11.3% | 9.3% | 4.1% | 3.3% | 2.2% | 0.82% |
| Jul 2026 | 32.3% | 32.3% | 14.4% | 9.7% | 4.3% | 4.3% | 1.9% | 0.86% |
| Aug 2026 | 36.6% | 30% | 13.4% | 8.9% | 4.9% | 3.9% | 1.4% | 0.97% |
| Sep 2026 | 44.3% | 19.8% | 13.2% | 10.8% | 5.8% | 3.8% | 1.2% | 1.2% |
How has the Halo Top and Mackie's of Scotland comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Mackie's of Scotland took it in December 2025, Halo Top took it in January 2026.
- Across the 12 months ending September 2026, Halo Top’s share of searches among ice cream brands in the United Kingdom moved from 11.9% to 10.8%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom moved from 7.9% to 5.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for United Kingdom ice cream brands in September 2026?
2 changes
In September 2026, Halo Top gained share of searches among ice cream brands in the United Kingdom, from 8.9% to 10.8%.
In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Halo Top’s and Mackie's of Scotland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Halo Top
1 branded search term
- halo top
Mackie's of Scotland
1 branded search term
- mackies
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